Domino's Pizza

S – Even after 54 years Domino’s greatest strength has been sticking to its original values, the very ones that have made it a top company since its founding: delivery speed, operational transparency, and responsiveness to customer wants and concerns. Since the beginning Domino’s top focus has been on the customer and his or her experience. By providing a simple, inexpensive, and convenient pizza option, Domino’s has been able to remain a top competitor in its industry. Over the years they have expanded their menu, going beyond the pizza box, to answer desires for additional food options such as pasta, subs, and chicken wings, as well as dessert options. This way they not only attract your everyday pizza eaters, but also can appeal to the lunch crowd as well as families looking to have a full meal equipped with appetizers, a main course, and dessert all for a low-price. Domino’s is able to remain on top due to their heavy presence in the United States as well as internationally. Domino’s also posses the ability to quickly adapt to the changing trends. With the world becoming more and more technology driven, services such as the on-line ordering website, iPhone-app, and pizza tracker, Domino’s has been able to hold its own in the ever changing world, constantly delivering a quality product at top speed.
W- Domino’s will begin to see challenges if they continue to expand their menu. Due to their assembly line layout, food preparation is quick and simple and out the door, Domino’s doesn’t have many options that can be successfully added and executed. If the desire for additional dessert options or appetizers increases, Domino’s may not be able to meet the demand.
O – Generally, Domino’s has done well with noticing where their oppor...

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...omer complaints with store employees. Customers would receive phone calls directly from their local store. This social technique improved customer satisfaction as well as bridged the gap between customer and employee. Finally, Domino’s wanted to personalize the customer experience. One way it achieved this, aside from the aforementioned, was by providing the name of the employee making the pizza as well as the driver. Though the company dealt with opposition from employees who did not want their names attached, eventually, employees began to see the benefits of the change. This new social architecture improved employee morale as well as established a more comforting environment for customers.

Works Cited

Clifford, S. (2009). Video prank at Domino’s taints brand. Retrieved January 25, 2010, from http://www.nytimes.com/2009/04/16/business/media/16dominos.html