preview

Product Development Case Study

explanatory Essay
1167 words
1167 words
bookmark

Product development is a strategy of growth that involves new product in market or goods and services. In this presentation of Product Development to determine the practice of Lexington Medical Center, Columbia South Carolina. Lexington Medical Center is a teaching hospital and also have a residency program. LMC is a 414 bed medical complex, 600 physicians, and 5,900 employees. The product development management system I have chosen is Levemir Flex-touch insulin pen.
Justify the purpose
Levemir flex-touch insulin pen is used to control high blood sugar in adults and child’s who are diabetics mellitus (Levemir, 2015). Many patients that use the Levemir Flex-touch insulin pen can calculate their dosage that is prescribed them very easily. …show more content…

In this essay, the author

  • Explains that product development is a strategy of growth that involves new product in market or goods and services.
  • Explains the marketing mix on this product bought choices for diabetic patients. price, placement, product and promotion are productively used in the market.
  • Defines product as the item, good or service that is being provided that delivers benefits to those who consume it.
  • Explains the advantages of differential portfolio analysis for levemir flex-touch insulin pen. the dose dial button doesn't extend any higher to over medicate.
  • Explains that patient satisfactions are a struggle of formulation of quality of health care today. levemir flex-touch insulin pen is the latest insulin pen technology from novo nordisk.
  • Explains that levemir flex-touch insulin pen is easier to use than the vial or syringe. it enhances a patient accessibility and portability.
  • Explains that levemir flex-touch insulin pen are approved for adults with type 1 and type 2 diabetes, and for children as young as two years old.
  • Concludes that levemir flex-touch insulin pen is used to control blood sugar. there are over 29 million people and 382 million worldwide that are diabetic.
  • Explains that the levemir flex-touch insulin pen is used to control high blood sugar in adults and children who are diabetics mellitus.
  • Explains that each four components present a stage in the marketing process for initial development of insulin products. levemir flex-touch insulin pen is one of the number seller in prefilled insulin pen.

The dosage of insulin is calculated from the level of the pen. The prevention of technology is to monitor blood glucose level. This insulin pen is a life changing insulin pen for diabetic patients. This insulin pen makes it much easier for diabetic patients use it, and for those who cannot see it’s a good product to help their life cycle change to use. The insulin pen is a self-service pen that you just turn the dial to set your dosages. This is an improvement and advantage since there are so many people live relates to impact their life from diabetic. Marketing mix The aim is to improve the strategy of implementing this product will benefit diabetic patients and it involves marketing in health care services for all diabetic patients. The marketing mix on this product bought choices for diabetic patients. This product benefits all diabetic patients who are type 2 diabetic. The marketing mix is price, placement, product and promotion are productively used in the market (CDC, 2011). Marketing mix that described integration of four fundamental marketer’s elements call the four Ps ':
• Product: the item, good or service that is being provided that delivers benefits to those who consume it; includes quality, packaging, design and brand

Get Access