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Product Customer wants Customer needs Customer expectations
Good –apple watch Customers always want
the product of new
variety and with new
features. They also
want it at cheaper
price, so that they can
afford it easily.
In daily life every one of
us needs various things
for our daily use. Watch
is also a part of it.
Customer needs apple
watch because it has
many other different
functions which other
watches do not have in
them.
Service-customer
service
Everybody needs a
good customer service.
Being friendly is the
most basic need of the
customers.
Idea –new apple
software’s
Customers want that
whenever they go to
buy anything, they
should be treated well
and in good manner.
The
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Marketers must understand the way culture and its accompanying values, as well as person social class
influence their buying behavior. The other major element of a culture is its values. People’s value
systems have a major effect on their customer behavior.
TASK-3
Q-3.1
Ans- apple watch
Customers only choose the product based on their perceived value. Satisfaction of customers is always
necessary .satisfaction is the extent to which the actual use of a product matches the perceived value at
the of purchase. Good style and design of a product always attract the customers. And it improves the
performance of product. It also gives a product a strong and competitive advantage in the market. It
must have some different and good features than other watches so that customers can buy it. for
example- a person buying an apple watch does not mean that he is buying it for seeing time, it also
reflects their status symbol.
Q3.2
ANS- the company I have researched on is apple.
There are some factors that influence on pricing decision, quality and customer service. Internal
…show more content…
Communication during the promoting should be in very good way, so that customers can easily
understand about products values. Customer dealing and service is another major part because handling
the customers in a good manner improves the image of the company and product as well.
TASK-4
Q-4.1
Ans- there are two types of market research’s
Primary research- it always takes more time and it is very expensive. It meets the particular needs which
is very helpful.
Secondary research- it is very cheaper and always takes a less time.
Apple always provide information about their product on time and in accurate way. Their customer
service is always good .they make some strategies to run their company.
Q-4.2
Ans- every company have their own strategies in effective communication and monitoring of customer
service and quality. apple also has various strategies’ like they have good staff which deals with the
customers in a very good and effective manner. They give sufficient knowledge to the customer about
the feature and benefits of product .for online customers, they provided toll-free no. so that customers
can communicate with them and solve their
Apple has garnered a competitive advantage through all aspects of the supply chain. On the production front, Apple has made many high-priced
Besides marketing its customer service, the company markets different programs according to its three major types of customers. Some of them being,
Attractive Appeal & Get Attention– Here you can be as innovative, artistic and creative as you want, within the limits of compliance laws, of course. Create a theme with pictures and colors that take positioning into account. For example, if you want your product to be perceived as jovial and festive, then you'll want to think about using bright colors and images of people laughing or smiling, perhaps. Your goal is to get your consumers to not only notice your product, but to also trigger positive emotions of trust and loyalty. You want to think outside of the box and see if you can come up with unique and interesting ways to catch attention. Study some of your competitors, especially the ones that are thriving. What kind of packaging are they using? Test out some of their products, and note down your feelings. Look at products that you use and love. What drew you to the packaging? A good example of great product packaging is Magnum Ice Cream. The white chocolate flavor comes in black and gold packaging, radiating emotions of prestige, stability and power – all that from just ice
High levels of customer satisfaction will not guarantee future sales, but are more likely to result in repeat future sales than indifferent or poor customer service. Moreover, satisfied customers are more likely to try out other products/services in the firm’s range, or recommend it to friends and family. Build on customer loyalty Customer loyalty is valued highly by most businesses and can be
IT helps manager to reduce inventory and human resource requirement to a competitive level in market.
Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers. By focusing on a particular set of consumers who are willing to pay more has enhanced the company’s premium pricing strategy which is also a stands to be a differentiator. Product design is a major factor that has enhanced all Apple’s products to be different, when the company introduced its iPod, iPhone and iPad no other similar product could match up with the features of these
Kislik, L. (2008, May). Conducting a Culture Scan. Multichannel Merchant, 4(5), 72-73. Retrieved August 1, 2008, from Business Source Complete database.
Culture often means an appreciation of the finer things in life; however, culture brings members of a society together. We have a sense of belonging because we share similar beliefs, values, and attitudes about what’s right and wrong. As a result, culture changes as people adapt to their surroundings. According to Bishop Donald, “let it begin with me and my children and grandchildren” (211). Among other things, culture influences what you eat; how you were raised and will raise your own children? If, when, and whom you will marry; how you make and spend money. Truth is culture is adaptive and always changing over time because
As you can see from the points above it is vital to give good customer
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
Assuming a country had a favorable political, legal and economic environment; its cultural environment was evaluated. Culture impacts demand and the marketing mix; therefore, if a country's culture was deemed unfavorable, it was not included in the top ten ranking. Similarly, if a country's culture seemed especially favorable, that aspect is denoted later in the analysis. Cultural factors considered in this analysis:
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Socio- cultural factors consists of language, ethics, religion, values and customer perceptions. It deeply affects t...
How do personal values shape culture, and how does culture affect our understanding and interpretation of seemingly ordinary things?