When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them.
One company can be built to stand above the rest, and thats exactly what Steve Jobs did. Jobs and Wozniak created something that will last forever, something I would invest in. Due to their high success through all the innovative products created, ushering in a new age in technology, investing in apples stock would be the most intelligent thing for myself as well as many other to do. There are said to be new advancements in Apple's technology that is soon too be released, but there will always be competitors with apple. Apple will just have to do what they do the very best.
In today’s society, our economy relies on businesses and companies, who in turn rely on consumers to purchase and invest in stock. One of the most prominent and expanding companies throughout the world is Apple Inc. Apple is a consumer-electronic producing company that is best recognized for the iPhone, iPad, and Mac computer. Apple is headquartered in Cupertino, California, but has expanded to many countries world-wide, selling its products to every age range. Apple has been creating jobs for decades, playing an imperative role in America’s economy, and has proved to be a wise long-term investment for years. America’s economy has not always been steady, but the companies that are still able to thrive through those hard times often go on to become extremely successful.
This was an intelligent selling strategy used by Apple that gave them constant advertising by their customers. Price Out of all the aspects of the marketing mix the price is the one that will decide how much profit a product makes. Price is mainly determined by how much a customer values the product at, customers will pay more for the quality of a product that they will have for a long time, or a reliable product that they know won’t break. Apple uses the technique of skimming price, this is when a product is put on the market at a
Apple Supply Chain Apple Inc. is one of the world’s most successful companies when it comes to supply chain management. In its early years the company struggled forecasting demand and managing inventory causing many issues in supply chain including stock-outs. As years went on Apple began investing heavily in their supply chain, controlling many aspects such as overseas production, assembly and logistics. While Apple still faces some challenges including things such as technology, competition, global market share, and leadership, it is still ranked as a master company in supply chain according to Gartner Inc, making a great company to invest in. Key Competitive Advantages When Steve jobs returned to Apple in 1996 he found a struggling company.
However, a large from with a strong financial capacity can entry the sector, also a firm with government(s) financial backings would be able to conquer this barrier. Product Differentiation: Apple has been able to differentiate its products by offering innovative products that is almost perfect. “ Apple has developed some of the world’s most daring technology”. The company has been able to provide unique products that is way ahead the curve compared to its competitors’. Apple has successfully increased the demand of its products through product differentiation, the uniqueness of its products has always drawn the attention of consumers.
Apple organization is known as a customer goods company; therefore analyzing its value needs knowing its items and customers. This would be very challenging, where Apple organization plays with many different companies throughout the different sectors it participates. Apple organization has recognized an exclusive popularity in the technology market since it is versatile from its viewpoint of extensive visual design to its unique promotional initiatives. The exclusive attribute about Apple organization is that it has a very strong consumer base, which is very important in knowing Apple organization. Meanwhile, more press is associated with their CEO; Steven P. Tasks (Apple primary executive) who is seen as the designer of many of Apple's amazing items, and the reason for Apple’s success due to his demonstrations at Apple's media events that are dazzling and innovative.
This company’s’ tradition towards a specific vision of research and growth into new-product concepts and thinking outside the box has created great sub culture within the company. “One of the things that Apple has been able to do with the successes of their product range is to collect a lot of money in cash. The company has over $100bn in liquid cash available on the balance sheet. The money has been criticized by its corporate investors for not investing it in companies or to return the money via dividends. Apple has started to take this information on board only after the death of Steve Jobs and has purchased companies, issued dividends and underwent share buy backs.
Some of these include Mac OS X operating system designed to power the computers, ios mobile operating system which powers the company’s mobile devices, iTunes, Safari, and others Apple made a subtle change to it’s name a few years ago from Apple Computer to Apple Inc. to refocus itself from primarily a computer company to one that also makes and sell other devices to power our lives. Apple has over come some early missteps to be a fortune 500 company that is changing the way we interact with one another each day. While very successful, there are some flaws that need to be addressed if the company is going to continue to prosper. As we take an indepth look at the company, we will see how they will handle these challenges going forward. As we begin the analysis of Apple, we should start with the environment in which it operates.
Apple vs. Microsoft Almost every house in America and even the world has some sort of Apple or Microsoft product. In the world today we rely strictly on technology to survive, and doing so we are willing to pay top dollar for the best of the best. These new Cloud and Droid devices continue to grow in size and in options, this unfortunately means the price will continue to raise. Microsoft and Apple have been head to head for years on trying to discover the next best thing. Apple as we all know changed the world with the delivery of the iPhone and has been on the top of the charts ever since, but this has not always been the case.