While Williams (2003) emphasizes how media audiences in different regions decode media texts based on myths, they may give different feedback to the same media texts, which can lead to new cultural forms due to distinct interpretations. Rantanen (2004) argues that the power of media tends to alter audience interest and behaviour. Therefore, local cultures may be gradually wiped out due to a reduced interaction on the part of local audiences. With the development of globalization, local media products are beginning feel the impact of Western media products. In order to reduce this impact, some governments take measures mainly in relation to two aspects. One is that some governments impose a restriction on the import of cultural products. For …show more content…
Sometimes non-American cultures may penetrate the US. In the late 1980s, some US commentators pointed out that Japanese companies such as Sony took over American film studios and that this may result in the nipponization of American film (Hollows, 2015).Power Rangers, an American live action superhero television series, is adapted from a Japanese series. The popular series is copyrighted by SABAN entertainment of Toei Tokyo, which earned more than $6 billion through merchandising of the media franchise up to the end of 2001(Forbes, 2001).Power Rangers is still acclaimed in international markets and a new film was released in 2017.SABAN entertainment localizes Power Rangers episodes in order to appeal to American values and cultures (LA Times, 1993). It is easy to attract audiences’ interests due to familiar contexts. Despite the similarities within Asian cultures, Power Ranger is also localized according to country. In South Korea, for instance, the central character is played by a member of K-pop idol rather than an actor. K-pop idols, who make an important contribution to the global interest in the Korean Wave, are distinct from traditional singers due to their huge fan bases and their possibly limited singing capacity. Following the trend in South Korea, where pop idols act in media products like movies and television series, is the mode of localization. This leads to a new cultural form …show more content…
New cultural forms will be born in this mixture of cultures. This impacts upon all media products, such as music and film. Different cultures are not mutually exclusive according to this model. Globalization provides more opportunities for different cultures to contact and mix with each other. A new term – glocalization – has been created to describe this process (Lule, 2012). This means that when foreign cultures flow into new locations, they combine elements and features of local cultures with their existing forms and so produce new cultural forms. According to Lule (2012), local cultures remain active and distinctive during this interaction. They do not decline and perish due to the impact of Western culture. In this process, the media has two essential roles. First, the media is the site of cultural globalization. For example, local media corporations produce local versions of international media products. Second, is the agent. In 1970s, Cuban youths were attracted by black popular music when they heard it on Miami radio and television programmes. After learning rap, the new music of the hip-hop generation, they created their own national Cuban hip-pop music. American culture is considered to have made a crucial contribution to media globalization which has led to cultural
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
The Levin Institute - The State University of New York. "Pop Culture." Globalization101. The Levin Institute - The State University of New York, 2014. Web. 18 Apr. 2014.
...enshoff et al. (2009), it is important to mention that films that are produced by Hollywood are first and foremost strictly business. To Asian viewers, it may be easier to detect these faulty portrayals, but whether Hollywood casts a Korean to play a Japanese role, or a Chinese to play a Korean, it is all the same because Hollywood uses what works to sell its product well.
Many people might have a diverse opinion on the extend of the American cultural influence on Canada, but the truth is, these two countries share a long common border, they use frequently the same language, they watch the same movies, listen to the same music and collaborate on other numerous levels, including economic and political activity. In this paper, I would like to show the extent of the influence on Canadian popular culture that comes from the United States. For my analysis I have chosen four segments of popular culture: television, printed media, music and films. In these are the main sectors where we can see the biggest evidence of this phenomenon. In the first part I would like to shortly introduce the history of this issue. The second part is the analysis of the four sectors.
A mixture of western and eastern music, Korean Pop, or Korean Pop, has boomed as fans drool over the idols, their dance moves, and their combination of Asian culture with Western hip-hop verses, Euro-pop choruses, rap, and even some dubstep. Korean Pop hit the waves in Asia quickly becoming popular in China, Japan, Singapore, Taiwan, Vietnam, and many other countries (John Seabrook, 2012). The Korean Wave has continued to spread throughout the East to countries farther west such as Saudi Arabia, Iran, and others, which are quickly getting drawn into the fan base (Clair Weber, 2014).
5May2014. http://sophia.smith.edu/blog/danceglobalization/2012/04/29/the-globalization-of bollywood-dance-2/>. Schaefer, David J.. Bollywood and globalization: the global power of popular Hindi cinema. New York: Routledge, 2013. Print.
The terms anime, manga, and otaku have become common parlance in the American media, no longer explained or defined in parentheses. Anime conventions are held nearly every weekend somewhere in the U.S. chain and independent book, video, and DVD stores devote ever expanding plots of valuable floor space to products shipped in from Japan. Public and school libraries stock their shelves with anime DVDs and manga Paper backs. (69)
Global cultural imperialism is defined by Dunch (2002) is the economic and cultural hegemony of developed countries, which dictates the path of socio-economic progress, delineates cultural values, standards for civilization and cultural set up across the globe. Media basically refers to all the collective prime means of mass communication namely the internet, print, television and radio as according to Jenkins (2006). Due to technological advancement mass media has been able to extend its reach worldwide. According to Dyson (2011) media globalisation can be attributed to continuous developments in co...
middle of paper ... ... Nevertheless, it is believed that globalization should continue to be promoted in the future, while actions should be taken in order to solve the negative impacts of it as well. Bibliography Farrar, L. (2012, December 31). Korean wave of pop culture sweeps across Asia.
Globalisation can take on many different shapes and forms in its free flow of goods and services across national borders. Cultural globalisation is one of those forms. Capcioglu (2008) refers to cultural globalisation as a “Global circulation of information, signs and symbols on a global scale and the reactions shown to the various socio-cultural transformations as a result of these conflicts.” Ritzer and Barber (1996) first coined cultural globalisation as ‘Americanisation’ and ‘McDonaldisation’, referring to the spread of western culture from the United States across the globe. The American image was beamed around the globe in the 1950’s and 1960’s through Disney cartoons, music videos, television programs, Hollywood movies and products such as McDonalds and Coca Cola. The global appeal of these goods and services was centred on the fact that America is seen as the place of modernity around the world. It is a culture that is rich, powerful and exciting and thus captures global appeal.
Violence, stereotyping, gender or sexual promiscuity, and even racism are shown to be negative effects of media outlets. With media being polarized, it becomes difficult to decipher what is the true influence that the media has. Media is currently known as a communication that has profound effects on the social identity of younglings. However, the effect media has on the identities of adolescents can go both ways of the spectrum when it comes to globalization. Globalization plays a big key role when it comes to technological advances such as media or communications; thus, shaping identity, a social concept, is being transformed or reformed in new and more global ways. With globalization rapidly growing in these past decades, communications and media have broken barriers in countries, letting ideas and thoughts emerge. By providing young people a way to communicate through communications and media, media provides a flow of information and adolescents take it in. Though, media and communications being one of the most significant moves of all time in technology or global advance, the ability for ideas to be enforced, to be corrupted by a false sense of security about what the world actually is on a adolescent, can become challenging. Although, knowing it can 't be reliable, it still acts in a sense to forms one identity. With media being one of the
Did you know that most of the cartoon shows that are on television come from Japan? Japanese popular culture has made a huge hit all over the world. There are many forms of popular art in Japan. Some know forms are anime, music, and manga. These are the most notable ones and are also what makes up most of their fan base for pop culture. Some other forms include cosplaying, contemporary art, and fashion. Cosplaying is short for “costume play” and it means to dress up as a character from sources like anime, manga, film, and games. There are a few places in Japan where people usually cosplay, including Akihabara, Harajuku and Shibuya. In present day, it is almost impossible to not see some form of Japanese pop culture in our country. There are even festivals and conventions held just for it which happens in many places over the world every year. Most people who attend these events will often cosplay as a character from something most people would know. Japanese pop culture is also one of the biggest exports of Japan. Japanese popular culture is the most attractive part of Japan, which has created a big impact around the world.
Hence, the power of media has touched its apex in today’s age. Its societal, political and economic functions reflect its unparallel capacity to affect the human life in all spheres.
Nowadays mass media plays a key role in extension of globalization process. The media components such as television, Internet, computers etc. are considered to have a paramount influence on globalization. Also because of globalization process today there is an increased access to a broad range of media, which plays a very important role in shaping human minds and has an immense impact on our society’s personal lives. Thus these two equally important processes interact with each other and provide mutual assistance in the expansion of the sphere of influence.
The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.