Global Film Industry: The Influence of Bollywood on Hollywood

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Over the years, Bollywood has emerged as its own distinct identity in the global Film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets. Globalization is often misrepresented as the growing influence of the western culture in the world and so we tend to state that Hollywood is influencing Bollywood to a great extent. An argument can be made to justify the validity of that statement. However, this paper aims at presenting the influence of Bollywood on Hollywood in terms of music, dance and visual representation. This papers deals with a specific part of globalization, providing evidence that it is not only related to the spreading influence of the western culture but also of eastern culture. Feature film produced in 2009 Courtesy: UNESCO Indian movies began production in the beginning of the 20th century and were, much like American films, in black and white. The very first movie produced with sound was Alam Ara which was released in 1931 and was directed by Ardeshir Irani. The first color Hindi movie was released in 1937 which is known to be the starting of the “golden Age “of the Indian film industry. It was referred as the golden age due to the release of many classical Indian music and popular films being released. In the 1970s, Indian film industry beat United States as the largest producer of movies in the world. Since then, it has become its own identity and is now termed as “Bollywood” which is mere combination of two words, Bombay (now known... ... middle of paper ... ...rowing." The Huffington Post., 14 Feb. 2014. Web. 5 May 2014. . Matusitz, J., and P. Payano. "Globalisation Of Popular Culture: From Hollywood To Bollywood." South Asia Research 32.2 (2012): 123-138. Print. Marcoux, Erica . "The Globalization of Bollywood Dance." Interrogating Dance Globalization. N.p.,21July2013.Web.5May2014. . Schaefer, David J.. Bollywood and globalization: the global power of popular Hindi cinema. New York: Routledge, 2013. Print. Schaefer, David J., and Kavita Karan. "Bollywood Cinema at the Crossroads: Tracking the Dimensions of Globalization in Postcolonial Popular Hindi Cinema."mass communication and society 14.6 (2011): 700-719. Print.

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