Persuasive Essay On Save The Children

Businesses and organizations around the world finance millions of dollars on advertisement to get a hold of the public to make positive opinions about their companies. How we primarily act in response to the advertisement will establish whether it was a success or fail and possibly the product itself. “A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy”(Advertisement) is how an advertisement is defined. The number of different advertisements is infinite and they come to be a part of our daily lives. Everywhere we go, either it’s down the street, or out and about, we are certain to see advertising campaigns, although sometimes we don’t recognize it. The Save the Children Campaign depends

Save the Children is the primary independent organization constructing real and long lasting change for children in need around the world. It is a member of the International Save the Children Alliance, covering 27 national Save the Children organizations operating in more than 110 countries to guarantee the well being of children (History-Save the Children). This organization is a non-governmental agency delivering technical support and assistance throughout the world. The objective of Save the Children is to create lasting, optimistic changes in the lives of children in need. Save the Children works to accomplish this mission through community-based programs intended to ensure continuous improvements and assistance for children, families and communities. The central focuses are child protection, economic opportunities, education, health, HIV/AIDS, hunger and malnutrition, and saving newborn lives. This organization use variations of methods, the practices include ethos, pathos, visual persuasion, celebrity influence, and image management to establish as a credible

The use of credibility strategies has helped the organization also with receiving donations and getting people to volunteer. Save the Children charity advertised themselves in the form of a leaflet or a brochure. The intention of a leaflet is to persuade the reader to give a donation of money to the organization. The targeted audience for this campaign is mainly adults that can afford to give money. The advertisement uses many of the methods of persuasion to grab hold of the reader’s attention. They do this in countless ways including the presentation of the advertisement, the language that includes sensitive terms, repetition, direct address of the reader and a clear message. For example, the campaign advertisement includes photographs of young children who appear unhappy. This makes readers feel sorry for them and their big eyes draw them in, it shows how and why they need the readers’ help. Using terms and phrases such as “every penny you give makes a difference…” (Official Site-Save the Children) makes the reader believe they are included and responsible. This makes it seem as though the charity is pacifically speaking towards the audience and that they need the readers help as an individual. The writer also incorporates facts to follow up opinions but some are not as strong as facts should be. They use such information as “88 percent