Old Spice Commercial Comparison

Commercial Comparison

In this essay I will be describing the differences and likenesses between two commercials. I will also provide the messages of the commercials and evidence that proves the message. The first commercial is from the company “Old Spice” and it happens to be a decently comical commercial. On the other hand, the other commercial is a somewhat more meaningful one, and it’s company name is “Pantene.”

In this first commercial, we see a man performing all these ‘manly’ tasks, such as buying tickets to a desirable event or presenting his lover with countless diamonds. The almost obvious message of this is, ‘If you want your man to be a man, make him smell like one.’ As previously mentioned, evidence can be used to deduce this message. In the commercial we see the man riding a white horse, and, if I may recall there is a saying that goes “My Prince Charming will ride in on a white horse.” He also presents many objects that a woman could declare as dreamy. In this commercial they had a lot of scenery jumps. One minute he’s on a boat, and the next he’s astride a white horse. They also use bright lights to attract eye attention. They used very

But, they did have some likenesses. For instance, they both contained dramatic scenery leaps, used to portray the feelings of the people involved. They also used dramatic lighting to get the effect they were wanting across. They also used music to go along with the overall tone of the commercials, such in the Old Spice one they had a little jingle at the end and the Pantene one had intense music. In contrast, they had different tones because one was funny and one was serious. The difference in lighting was that one had dim lighting and one had bright lighting. There was also a definition in simplicity as well. The Old Spice commercial was short and catchy, whilst the Pantene one was longer and more