The adverting industry has a way to sell things to mass audiences with out actually providing any sound reason to do so, instead the use of rhetoric enables anyone to essential market anything. The advertisement that will be analyzed here is brought to you by the Mars Chocolate Company, and it deals with the “M&M’s” candy. The rhetorical devices being attached to the presentation are proof surrogate, appeal to common practice, and rationalization. Aside from this, the analysis will also include an answer to what audience is being targeted, what psychological effects are being expected, and what subconscious needs or desires is the presentation playing upon. By the end, the reader should have a clear picture of what purpose the advertisement serves.
Within this ad there are two major instances of proof surrogate at play. The first one comes in the phrase, “[i]t’ll make your chocolate taster even better”. The “it” being referred to within the quote relates to the action of sharing, with the claim stating that sharing with another person will augment the taste of the treat. There are no scientific reports or survey results presented to support the idea that sharing makes a snack taste better, and therefore must be dismissed as rhetoric. The advertisement goes a step further with this next phrase, “[s]haring our treats is just one little step that can make your day sweeter”. Here, the idea of sharing now takes on the benefit of making the day of a person “sweeter”. Again, there are no scientific reports or surveys that present any data that supports said results come about by sharing M&M’s. At Mars Company, they may take enjoyment seriously, but they must have forgotten about taking evidence seriously.
The appeal to common practic...
... middle of paper ...
...he psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy, as stated with the claim of sharing the M&M’s. This ties into the subconscious need the product is claiming to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and it just so happens that the company has the object that will give the customer these feelings. Another desire being played upon can be seen directly in the treat, sugar. From a young age many are given sweets like candy and acquire a taste or wanting for more and it would be because the human body needs sugar as a component to run. However, to much sugar or of the wrong kind can yield different results than those that expected. As stated in the ad, it is about finding a balance between things that will benefit individuals in the long run.
In this essay, the author
- Analyzes the advertising industry's use of rhetoric to sell things to mass audiences without providing any sound reason to do so. the rhetorical devices attached to the presentation are proof surrogate, appeal to common practice, and rationalization.
- Analyzes the ad's two major instances of proof surrogate at play, with no scientific reports or survey results presented to support the idea of sharing.
- Analyzes how the ad's appeal to common practice revolves around one action, sharing, and argues that the true motive of the company is not to pursue the results they claim but to give up in the exchange of money.
- Analyzes how the rhetorical device present in the advertisement is rationalizing. the selfish desire being satisfied is a sweet tooth, and it is most likely they will just eat it all themselves.
- Analyzes how the ad targets people who like chocolate, sharing, and m&m's. the psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy.
Related
- analytical
- explanatory
- opinion
- Analysis Of Pepsi's Scary Halloweenanalytical essayA small smile, a booming laugh, and a little play on words helped Pepsi’s ad “Scary Halloween” reach viral status on social media in 2013. Ads can be a triumph or a failure depending on how well the rhetorical appeals of logos, ethos, and pathos are used to convey an ad’s message. This ad’s largest draw was its use of pathos, making the viewers laugh and smile alongside Pepsi over their sly jokes.. “Scary Halloween” also engaged the audience by causing the viewers to cringe at the thought of their chosen soft drink being replaced. Pepsi also has massive amounts of credibility in the soda industry since it has been on the market for over 100 years, giving it ample room to poke at its competitors. Pepsi’s Halloween ad was successful because of
In this essay, the author
- Analyzes how pepsi's "scary halloween" ad reached viral status on social media in 2013. its use of pathos made the viewers laugh and smile over their sly jokes.
- Analyzes how pepsi's 'scary halloween' ad is dressed up as dracula, with blood-red cloak and white lettering in coca-cola font type.
- Analyzes how pepsi chose to grab the viewer's attention for this ad campaign. the cape and the coca-cola can are the main focal points of the advertisement.
- Analyzes how buzz in a box, an advertisement company, produced "scary halloween" on october 2013 in brussels, belgium. both coca-cola and pepsi supporters felt the need to defend their soft drink of choice.
- Explains that pepsi-cola is the number two soda brand in the united states, beating out diet coke in a 2014 survey conducted by beverage digest.
- Analyzes how the use of logos or facts does not diminish the overall effectiveness of the ad.
- Analyzes how the 'scary pepsi' ad uses pathos and ethos to engage its readers with emotion and its own credibility.
1046 wordsRead More - A Rhetorical Analysis Of A Commercial Essayanalytical essayIn this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
In this essay, the author
- Analyzes how certain things play a major role in the success of commercials, such as the snickers used during the super bowl in 2010.
- Analyzes how rhetorical appeals helped connect with a broad audience, not only men who like playing football, but also women and older and younger target groups.
- Opines that logos played a great role in the success of snickers commercial. when you're hungry, you act differently in certain situations.
- Opines that the credibility of this commercial comes from betty white because many people think she is funny and also from the very famous snicker brand.
- Analyzes how the success of this ad persuaded the snicker company to keep making commercials based on snickers satisfies.
638 wordsRead More - Hershey's Advertisement Analysisanalytical essayHershey’s and Quaker are two well established brands in the snack food world. The weight of their names carry a specific ethos; a persona that will influence the consumer to buy their product, as it is a name that the customer trusts. Two advertisements are analyzed, both found in a February 2007 edition of People magazine: Hershey’s Extra Dark Chocolate and Quaker True Delight print advertisements. The main connection between these two prints is rather apparent: they are both snack foods, and they contain dark chocolate. However, both prints, as they are introducing a new product line, paint a new image of their merchandise: this snack food is healthy, ergo this creation should be chosen over all other products. Hershey’s Extra Dark Chocolate utilizes a cause-and-effect strategy by outlining that consuming their dark chocolate will improve cardiovascular health, backed by the logic and ethos of a study performed by a well-known university. Quaker’s True Delights, however, emphasizes the fact that their product tastes fantastic and is low in calories, in addition to using their ethos of their brand. Ultimately, both products utilize their established persona to draw
In this essay, the author
- Analyzes hershey's extra dark chocolate and quaker true delight print advertisements. both products utilize their established persona to draw the consumer, followed by logic that appeals to human health.
- Analyzes how quaker true delights appeals to logic and reasoning in the sense that it should be chosen since it has relatively low calories. hershey's has a more visually appealing copy, which draws the consumer through pathos of how those fresh foods taste.
- Compares the visual appeal of quaker true delights and hershey's extra dark chocolate to the ethos of yale university.
- Analyzes how hershey's uses a cause-and-effect strategy to hook the consumer onto their product.
1039 wordsRead More - Why So Many People Eat Junk Foodexplanatory essayAdvertising contributes in a large way as to why massive amounts of people that eat junky food. There is no doubt that the rich, colorful commercial...
In this essay, the author
- Explains that junk food has become increasingly popular over the past few years, and wonders why so many people eat it.
- Explains that advertising contributes in a large way as to why massive amounts of people eat junky food. the rich, colorful commercials displayed on tv can be tempting at times.
- Explains that stand-up advertisements depicting happy people eating cheese balls make junk food look innocent and people soon begin to think that it's ok to eat it all the time because it now has 30% fewer calories.
- Explains that taste is a major factor in the consumption of junk food. it has been flavored in every flavor and the flavors continue to be enhanced.
- Explains that cheap prices combined with the delicious flavor make junk food almost irresistible and convenient for the on-the-go mom or the hard-working businessman.
- Explains that advertising, flavor, and quick preparation all make junk food popular, but one doesn't have to give in to them. one can choose to eat it in moderation or in excess.
531 wordsRead More - Dieting to Racism: Making the Connectionanalytical essayThe commercial clearly captures a typical everyday scenario of a man battling with the constant temptations of food and the lack of will power to control those urges and temptations. It displays the extremes a person will go to in order to simply satisfy a craving, while a strong willed woman helps to keep him on track in various and humorous ways.
In this essay, the author
- Disagrees with michel martins' review of "love doesn't have to hurt" as an unrealistic and ignorant view of the commercial. the pepsi cola company is interested in selling the most product it possibly can, not in alienating any particular group of customers.
- Analyzes how the commercial captures the typical everyday scenario of a man battling with the constant temptations of food and the lack of will power to control those urges.
- Opines that martin's association of commercial and domestic violence is atrociously missing the mark.
- Analyzes how martin's knee-jerk reaction harms everyone by stopping communication between the races. pepsi cola had no intention of making a super bowl advertisement that was racist.
- Analyzes how the man likes what he sees in the woman jogger who sat down beside him, who just happens to be white. jealousy knows no prejudices.
- Analyzes how martin could take a harmless commercial and turn it into the disgusting play of attention she’s trying to draw to herself. there is no connection between domestic violence and racism in this commercial.
- Cites pepsimax's 2011 super bowl commercials and the u.s. conference of mayors' 2008 status report on hunger and homelessness in america’s cities.
- Explains the costs of intimate partner violence against women in the united states.
- States that durose et al, matthew r., bureau of justice statistics (bjs), june 2005.
599 wordsRead More - M&M's Marketinganalytical essayM&M Minis are marketed toward kids by using an energetic marketing forum. They are usually shown running, jumping, and sliding around all over the place. There is a new flavor of M&M's specifically targeted at the increasing American Latino population. This new flavor is called dulce de leche, or caramel. Caramel has been a staple in the Latino diet for many years, so it is clever for M&M/Mars to develop this product and direct it towards Latinos. The elegantly packaged holiday gift box of chocolates called "Creations" is directed towards middle-aged women because it allows her to give a gift that she knows will be appreciated. It looks like it costs a lot more than the actual price and it is a familiar product everyone likes. The new confident image of the green M&M is aimed at women. Women can relate to her sexy and self-assured attitude. Women can also appreciate that "green's" allure comes from her personality and not her figure. M&M's works hard to make sure that their brands are at the back of consumers heads all ...
In this essay, the author
- Explains that m&m's candies have a broad target market, and the company markets to all sectors of the market through distinctive marketing schemes.
- Explains that m&m minis are marketed toward kids by using an energetic marketing forum. the new flavor, dulce de leche, is targeted at the increasing american latino population.
- Analyzes how m&m's have achieved their marketing position through their captivating commercials, which are quick, witty and charming. this type of advertising has created a strong scence of customer loyalty
- Explains that m&m's are available in christmas colors and their commercials remind people that they are easy decorations and good treats too.
- Explains that m&m's has set very high standards for quality and promotion. the floors and walls are scrubbed every 45 minutes and the micobacteria levels are less than in most household kitchens.
- Explains that m&m's has an edge when it comes to producing chocolate bars. mars bars typically require less chocolate and more filling.
- Narrates how hershey's cut down on advertising during a "chocolate scare" in the early 1970s. m&m/mars saw an opportunity to spend more money, and became the #1 chocolate/candy company.
641 wordsRead More - Rhetoric in Advertisementanalytical essayEach year, companies spend millions of dollars on advertisements. The main objective of the advertisement is to get their product or whatever it is that they are showcasing to sell. Every piece of the advertisement is very carefully chosen to ensure that it will grab the attention of the audience. The individuals who produce these advertisements use the appeals of rhetoric, which known as ethos, pathos, logos, and kairos. These appeals of rhetoric deal with emotions and logic and thrive on credibility and timing. Even advertisements that are geared towards children use these appeals to convince kids that they need to get their parents to buy them the product or to convince their parents to allow them to take part in an event. A close analysis of a Day Out with Thomas advertisement reveals that rhetoric is used effectively by the outstanding credibility, perfect timing, and happiness portrayed by the children.
In this essay, the author
- Analyzes how a day out with thomas advertisement uses ethos, pathos, logos and kairos, which deal with emotions and logic and thrive on credibility and timing.
- Explains that the day out with thomas ad is geared towards children by the design features that are used.
- Analyzes how the bright red, blue, and yellow colors in the ad make people feel happy and excited. the text states "a larger than life train for the ride of their life."
- Analyzes how the ad encourages parents to take their children to ride on thomas. pathos create happiness and excitement, while logos convince parents that the ride is good.
- Analyzes how the appeal, logos, is used in the advertisement to convince parents that the day out with thomas event is a good idea.
- Analyzes how the day out with thomas advertisement uses ethos to show the credibility of the event. the motto of thomas the tank engine is to inspire kids to believe that little engineers can do big things.
- Explains that the georgia magazine is a trusted family friendly magazine produced by the gemc, which is georgia’s electric membership corporation. the event is being held at ga veterans state park.
- Analyzes how rhetoric is used meritoriously in the day out with thomas advertisement. credibility is seen through the sponsors, the location, and the longevity of thomas the tank engine company and brand.
1308 wordsRead More - Childhood Obesityopinion essayMarketing campaigns for fast food are stronger and louder than ever now days. It is among one of the fastest growing strategies in advertising. For instance, the marketing of food in the mass media, particularly television has saturated children with advertisements touting all manner of fast food, cereal, and candy (Malvasi, 30).
In this essay, the author
- Opines that the cause of obesity is not always parents or the lack of good nutrition/exercise but the tricks and schemes advertising do to lure in consumers into buying their products.
- Explains that fast food marketing campaigns are stronger and louder than ever. it is among the fastest growing strategies in advertising.
- Opines that parents are blamed for their children's obesity, but we seize to realize the financial situation a parent can be in. many single parents bring in low income and don't have the money to prepare healthy home cooked meals.
- Explains that fast food restaurants dominate cartoon channels commercials and use cartoons as a gimic to purchase more of their product.
423 wordsRead More - Sexualization in The Mediaanalytical essayWith the media becoming the main source from which the current society gets their daily information concerning products, news stories, and entertainment, it is wise to think critically about the messages they are conveying to us. These corporations spend large sums of money every day in order to grasp our attention. The question as to whether or not they have their customer’s best interest in mind arises and leaves the public no answer but to look to the advertisements they have produced. Consider the pistachio industry using a woman with a whip to grasp the viewers’ attention. In reality, is a provocative image what it takes to sell us a simple bag of pistachios? With advertising decisions like these come negative consequences such as the common practice of objectifying and degrading women, along with influences on the cognitive growth of young girls.
In this essay, the author
- Opines that it is wise to think critically about the messages that the media is conveying to us. the pistachio industry uses a woman's whip to grasp viewers' attention.
- Argues that the use of sexualization in advertising has led to emotional and cognitive issues in the population of young women.
- Analyzes how the use of sexualization reinforces a pattern of gender roles that are currently circulating throughout advertisements.
- Analyzes how advertisements reinforce gender roles by showing women lower on the screen, using shallower colors, and being in submissive positions.
- Explains how tammy baldwin and shelly moore capito came up with legislation to help young girls reject negative media images targeting them while encouraging the media to offer healthier and more positive messages for all young people.
- Explains that despite the small changes to legislation and regulations, the issue of sexualizing women in advertising is still growing.
- States that the american psychological association commends house bill aimed at promoting more positive images for girls.
1093 wordsRead More - Rhetorical Analysis Of A Commercialanalytical essayRhetoric is easily seen when comparing and contrasting these two forms of advertisement, as was proven. Between the Doritos commercial and the smoking billboard, examples of pathos, logos, and ethos were not hard to find. Both advertisements, though, were different in their ways of expressing rhetoric. Therefore, analyzing them individually was not the challenge, but choosing which manipulated rhetoric the best was hard. In general, it is important to recognize and interpret the pathos, logos, and ethos in all things and
In this essay, the author
- Compares and contrasts rhetorical analysis paper focusing on a print billboard advertisement and television commercial. the television super bowl commercial illustrates how irresistible doritos are.
- Argues that rhetoric isn't limited to oral communication, but currently has a permanent foothold in written works.
- Explains that pathos is rhetoric dealing with emotion using visuals or words to arouse an audience of an argument or opinion.
- Explains that logos is concerned with the logic of the writer’s argument and is a way of persuading an audience using reason.
- Explains that rhetoric encompasses ethos, which is an appeal to ethics, and is a means of convincing the audience about the character or credibility of the persuader.
- Analyzes how the pbs frontline persuaders video gives a visual insight into the pathos, logos and ethos of the advertisement industry.
- Explains that rhetoric is easily seen when comparing and contrasting the doritos commercial and the smoking billboard. both advertisements were different in their ways of expressing rhetoric.
784 wordsRead More