Nigo Research Paper

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Born December 23, 1970, Nigo is the designer of a trendy clothing line. He worked for Popeye Magazine after studying fashion editing as one of his courses in college. He created the BAPE (The Bathing Ape) company and started to sell his camo hoodies and t-shirts in a small American store. He advertised by making a few pieces at a time and selling half and giving the other half to his A-lister friends such as Kanye West and Pharell Williams. Teens and other rappers really picked up in his line and he soon gained fame in the U.S. and his homeland Japan. Nigo then introduced the Bapesta, a new sneaker with a lighting zap and a star. It became very popular with collectors. It has declined among Americans because New York is where the only operational

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