Naturecare Promotional Activities

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Assessment Task 3
You have been asked to provide a report to management on the promotional activities conducted, as well as outcomes and issues arising as identified above. Your report should be approximately 500 words.
Your report should include:
1. A summary of the outcomes of promotional activities as per the information in assessment task 2 and its impact on sales and awareness.
Promotionalactivities Outcomes Impacts
1. advertisements • sales and service levels:
After the first six months of the marketing campaign being implemented, the total sales level has increased by 20% from previous level. The company has also expanded the product offers from its operation base in Brisbane to health food stores in three other capital cities namely …show more content…

It helps to boost the customers’ awareness level.
3. product launches • sales and service levels.
Product launching in Sydney, Melbourne and Adelaide helped increase customer penetration and sales level. Together with other forms of marketing it increased total sales by 20%. However, NatureCare’s closest competitor has also launched a wide range of similar products which affected the sales of NatureCare. Furthermore, customers found that it is hard to differentiate NatureCare products from other companies’ similar products. This decrease the brand value of NatureCare and needs to be addressed. • Number of new customers will be increased to 9000 person in 1 week
The launch has been launched in a place with a lot of new customers, the increase is reasonable.
4. web pages • potential client …show more content…

- Research large cities on how much general public are interested in eco-friendly health care products for potential expansion of product launches.

- When possible, choose appropriate timing for product launch at each new place to coincide with relevant events such as sports or environment events in order to take advantage of public interest in health issue. Also, try to be the first company to launch a product of the same kind. Customers tend to pay more attention to the first launch than the following ones.

- Increase web-related workforce to optimise response time for email enquiries.

- Improve website to be more efficient and user friendly.

- Try to promote the qualities of NatureCare products that are special and distinct from other competitors’ products. This is to increase awareness of NatureCare over other companies.

- Co-operate with business networks to assist in the area in which NatureCare lacks skills and

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