STRENGTHS Well-known product. The ------offers a brand name known internationally. Besides the company has been well known for their quality, freshness, and taste of its products. Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us. Nutrition. Peanut butter is well known because it contains many vitamins, proteins, and fiber. Nowadays, it is very important for everyone to start a day with a meal that it is rich in vitamins, nutrients, and provide energy throughout the day. Besides obesity and malnutrition is a worldwide problem. WEAKNESSES Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts. High price in imports. Because our main ingredient is imported from the U.S., the exportation and freight costs are higher than those compared to a local company. OPPORTUNITIES Increasing demand for peanut butter and our product lines. For example, last year there was an increase in the demand of peanuts from China. Cost efficient. By forming a partnership with farmers from China, our costs for freight taxes will be lower exponentially. Besides by helping local farmers our brand will gain recognition that do not only care for gaining a profit, but it also helps the local economy. Besides it will also help them to improve the quality of peanuts and its problem with pest. Increased competition. The difference in dietary in the country and the lack o... ... middle of paper ... ...ude a combination of peanut butter and alternatives for the ones allergic. Our logo PRICING STRATEGY The product will have an introductory price of $xx wholesale/ $4 retail price (24 RMB). For the second year we expect to lower the price by acquiring local suppliers and expanding our product line. We hope to reflect the impact of the strategy by acquiring market share from other companies with other alternatives. DISTRIBUTION STRATEGY We will sell our products throughout well-known hyper markets and online retailers. Since hyper markets are expanding rapidly we are confident that our product will reach out many potential returning customers. During the first year, we will provide samples and brochures informing customers of the nutritional facts of our products. We will also demonstrate the importance of getting enough vitamins and minerals to have a healthy life.
To make the best peanut butter and jelly, it is important to maintain the perfect ratio of peanut butter to jelly. The first step is to get all the ingredients out; bread, peanut butter, jelly, a paper towel, and a butter knife. Next, I get the bread out and begin to spread the peanut butter. After that, I spread the jelly on one piece of bread. Then, I put the sandwich together and put the supplies away. The best peanut butter and jelly sandwich can only be achieved by following these steps.
Have you ever tried to bake peanut butter cookies, and for some reason they were a complete flap because they were dry and crunchy, too moist and crumbly, or perhaps they had a terrible taste? Well, I have discovered this cool new recipe and I have never failed at making them. Have no fear, the ultimate peanut butter cookie recipe is here.
Even though the products are similar, quality and price is important to customers when choosing which brand to buy. In order to keep their loyal customers, they have to prove to them that they could provide inferior quality and come up with new ideas for designs that would keep them interested. Under The brand has to strive to be better than the other rivalries in order to successful in an industry like this.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
... If further research is to be done, I recommend that it should explore and compare other kinds of peanut butters. Organic peanut butter, creamy peanut butter, sugar-free peanut butter, sodium-free peanut butter and natural peanut butter could be investigated.
Lastly, brand awareness is a crucial consideration. And It may be thought of as a consumers’ ability to find a brand within a group in adequate detail to make a purchase. It is important to remember that adequate detail does not always need identification of the brand name. Often “brand awareness is no more than a visual image of the package that stimulates a response to the brand.” Moreover, recall of the name is not necessarily required because brand awareness in which can try via brand recognition. According to Emma Macdonald and Byron Sharp (2003), suggested, when a brand is recognized at point of purchase, its brand awareness does not need brand recall. This is a major point in the consideration of brand awareness as the most important communication objective. In fact, the difference is misunderstood by marketing and advertising managers. The difficulty is to relate to the essential difference between recognition and recall, that is extremely important to advertising strategy. Brand recognition and brand recall are two separate types of brand awareness. The difference depends upon the communication effect that occurs primarily in the consumers’ memory.
A good brand name can improve the sales demand and help to provide a good quality image to the people. The increase of sales will force to concentrate only in production. As a result of the quality deficiency can affect the demand in market. When we look back to our history we can see so many branded companies disappeared from our market. In some cases customers are not ready to buy even branded items. For example the MAGGI Instant Noodles brand originated from Switzerland where in 1863. The FSSAI (Food Safety and Standards Authority of India) ordered country wide call off all Maggi noodles because the FSSAI discovered high quantity of led and MSG (Monosodium Glutamate). The company lost their
Butter is high in both vitamin A and vitamin D. These vitamins play a critical role in your immune function, your ability fight cancer and the production of red blood cells. These are fat soluble vitamins which need to be consumed along other fats in order to be properly
“Linked to a brand, its name is the symbol that adds to or subtract from the value provided by a product or service.” (Aeler, 1991) Like country of origin, brand equity is also one of the reasons why some people want to have a well-known brands in the whole world. Sometimes it is not all about the price anymore because in today’s generation brand is more important than