Naomi Simson Essay

Business Entrepreneurial Studies Script:

Naomi Simson, is an Entrepreneur, Founder, Former CEO of Red Balloon. Red Balloon is an online experience retailer based in Australia. She was born in Australia. Naomi went on to schooling at the University of Melbourne and studied at the Australian institute.

Naomi Simson went from Ansett Airlines, to start a corporate career in the world wide company Apple acting as the apple Australia marketing manager. Naomi left apple to spend more time with her kids. This break then resulted in her starting a business from home. She started an online experience gift retailer in 2001 outside her house with a $25,000 personal investment.

To get her and her business known, Simson took it upon herself to call every user signed up to her sight. She asked for the rating of the experience that were purchased, when she asked what he thought of the website she was told it was “crap”.

From 2001 through to 2012, it was reported that the company sold more than 1.7 million gift experiences. And is now earning more than $25 Million

One of Naomi’s famous quotes was - “We don’t care what other people think about us. We have trouble imagining failure. We embrace adversity and difficulty. We take more risks than others – they are not careless risks – they are measured. We will sacrifice almost anything to achieve our vision”

Naomi Simson Passed on the CEO of Red Balloon to Nick Baker as of 2015 to Focus on finding a new venture. She is now on Shark Tank and has just tied-the-knot with her long-time partner Stuart King.

In Naomi’s About me page she talks about her secret who led her to success, it was Dexter, the Spoodle, on her about me page she states “We Brainstormed on our daily walks. He is almost as much part of our brand as the Red Balloon. He comes to the office, welcomes visitors and even has his own