Mountain Dew Commercial

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Recommended: Effect of advertising on consumers decision

Mountain Dew is a popular soft drink that is consumed by millions worldwide, as of March 20th, 2013 the soft drink syndicate created a three part advertisement in collaborations with famous rap icon “Tyler the Creator”. The commercial is a three part online series about a crazed goat obsessed with Mountain Dew, who falls into insanity from his fixation with the soft drink, which results in the goat assaulting a waitress leading to a warrant in the goats arrest. Despite the initial episode that shows a crazed male goat attacking a female waitress it was the last installment of the online series advertisement that gained the most notable attention by viewers and critics. Proclaiming the advertisement as the most racist commercial of all time. The latest campaign for Mountain Dew depicts a battered waitress on crouches being urged to identify a …show more content…

Near the end of the commercial the goat is somehow for reasons unknown or specified telepathically communicating all sorts of profanity towards the battered up waitress in which she is so traumatised that she evacuates immediately in a crazed panic without identifying anybody. The commercial ends with the police lieutenant responding in a casual unfazed manner “she’s just got to do it” while calmly sipping on Mountain Dew (ABC News 2013).

Ethics are an important aspect to attain both as an individual and as a professional. Therefore, it is essential to understand ethics, as they are the moral principles that govern our behaviour in distinguishing wrong from right; this single principle has influence over societies attitudes and behaviours (Sharp 2013). ‘The principle behind professional ethics is that one’s actions are designed to create the greatest good for both the client and community as a whole rather than to enhance the position and power of the practitioner’ (Diggs-Brown 2011, p. 46). Evidently, Mountain Dew’s commercial did

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