Mobile optimization is the procedure of ensuring that visitors who access your site from mobile devices have an experience optimized for the device.
What is Mobile Optimization?
Each year people spend more and more time on their mobile devices and tablets, but several websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not unintentionally turning mobile visitors away.
Mobile SEO Best Practices
If your site is already well optimized for search engines, there are only a limited additional things that you need to ponder about when optimizing for mobile.
Page speed
Because of hardware and connectivity problems,
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Optimize for local search
If your business has a local component, remember to optimize your mobile content for local search. This includes normalising your name, address, and phone number and including your city and state name in your site's metadata.
Mobile site configuration
Perhaps the most important decision you'll make when setting up a site is determining whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google favours responsive design but supports all three options as long as you have set them up properly.
Responsive web design
Responsively-designed sites use CSS3 media queries to serve the same content to mobile and desktop consumers using a fluid grid and a flexible design to automatically adapt to the size of a user's screen.
Responsive designs use media queries to target the layout based on screen width, orientation, and resolution. For instance, you could use the following CSS to instruct browsers how to display content for a screen that's 420 or fewer pixels wide:
Code
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First, the numbers. Mobile traffic presently makes up 10% of global Internet traffic, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are predicted to reach $31 billion.
So far many businesses have not yet optimized their websites for mobile, annoying visitors with tricky navigation and slow loading times. Jesse Haines, group marketing manager for Google Mobile Ads, told Mashable that a study of major advertisers in early 2011 showed only 21% had launched a mobile-friendly site. A 2012 L2 study of the top 100 fashion, beauty, retail, hospitality, and watch and jewellery brands established that only two-thirds had mobile-optimized sites, and however a third of those did not permit consumers to shop from their
Other retailers that push the mobile envelope are REI, Sephora, and Target. If you are a brand or retailer that is considering improving upon or creating a mobile app, consider the unique value that your brand can offer to help enhance your customer’s mobile experience. Don’t just create another cookie cutter mobile retail app and make sure it can trump the noise (i.e. Amazon, RedLaser,
The “Mobile optimized search crawler" is tested. 8.3.2 Testing procedure Test cases for “Mobile Optimized Search Crawler” system are shown in Table 8.2, 8.3, 8.4, and 8.5 Table 8.2: Test cases for Unit testing Test case id TC1. Test case name Front-
Today’s tech-savvy shopper relies on internet research and mobile technology to make purchasing decisions. Every time a potential customer conducts a search, it creates a digital moment, a brief, online interaction that answers an immediate question or need. Creating a company website that is mobile friendly will help your company provide information in response to these moments. Knowing the major digital moments created while car shopping can help you cater to the modern shopper.
Target Corporation recognizes the importance of technology in reaching its customers. In 2011 the company launched a completely redesigned website that focuses on ease of use. Target also has an industry leading mobile application that allows the company to reach its customers regardless of where they are located. In fact, Mobile Commerce Daily named Target the “2010 Mobile Retailer of the Year” (Target Corporation, 2011). It is in this sector that Target’s potential for growth is the highe...
Moving from Computers to Mobile Devices There are millions of people browsing on the internet and 50% of that uses their mobile devices or tablet. That is why it is important to stress your online properties mobile friendly. For instance, I opened 4 home for sale and I closed down 3 cause it is not mobile friendly. 4. Online Reputation Management Clients and customers rely very much on your reputation online.
Analysis of the Environment of the Mobile Network System Executive Summary 3 Glossary of Abbreviations 4 Introduction 5 Recent History
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Zeenceslight 38 Demo Responsive template and has 4 kinds of pages. 39. Abc 39 Demo This design makes this template, attractive. 40. Point 40
Now is the technology era for in the world, many people live with technologies in their daily life. In general, technology meant knowledge of tools improve a pre-existing solution to a problem. There were so many habits of using technologies, like using computer to do documentation works, using social network to chat with friend in other country, until now using mobile devices to view web sites. Growth in mobile devices and smartphones had eased many people access Web pages. Normally, we use the computer or desktop to open a browser and visit to some websites. The content of websites is same when you use personal computer and desktop to visits it, caused by the size of screen is almost same. To build a more user friendly website that allow user to view the exactly same content of the Web pages regardless of the device’s screen size, a web pages with responsive web design is introduced. Responsive web design is ways to design web pages that work consistently across different screen size, platform, and user interface by using the same codebase (Pilon, 2013). The issues we always focus is the elements, pros, and cons. Hence, this report will discuss about the main components, advantages, and disadvantages of responsive web design.
Through the responsive web design, web developers are able to provide users of a web site with a better experience regardless of a screen size used, devices or a browser . Responsive Web Design relays on relative units (e.g. percentages) rather than fixed units (e.g. pixels). This
“Mobile Technology Fact Sheet” Pew Research Internet Project, Pew Research Center, n.d. Web 1 May 2014
Smartphone’s, PADs, tablet computers and other handheld devices that are used to run over operating system are called mobile operating system (Mobile OS). A specified data and programs that run over the mobile devices are referred as mobile operating system. It handles all the hardware and optimizes the performance of the application software in the device. Mobile multimedia functions, Internet connectivity and many other applications are handled by mobile operating system. Base infrastructure software inherent of a computerized system is operating system. It controls all primitive operations of the computer such as PDA and Smartphone. To install and execute the third party applications (known as apps) by users are allowed in the operating system devices. It enumerates new functionalities of the devices. Today mobile devices with a desired OS are called Smartphone’s and a wide range of applications for instances games, apps,communication or social media apps, digital maps, etc are used by users.
Google’s functional marketing strategy is to not only display ads online and hope it gets the customer’s attention, but to get their true attention. Google’s most common type of marketing is by gathering customer’s attention with their search ads. Google is now seeking to create similar relevance with other forms of marketing. Their next form of marketing is going to be mobile. All businesses are realizing that their sites must be mobile friendly in order to be accessible and appealing to all types of website visitors. With the recent increase of mobile technology, most Internet access is and activity is done through mobile. Google’s latest algorithm update, Hummingbird, enables Google to better understand and display results for long search queries as well spoken queries. Google understands that they need to embrace the rapid advance of mobile devices. For their Mobile marketing, Google is concentrating on large fonts, eye-catching images, videos, and concise, actionable content. ...
Mobile application is a very aggressive market, there are hundreds of platforms to choose from when designing applications. There are several platforms that currently dominate over other platforms. The Android platform is very popular, it’s one of the most preferred platforms for building applications. Most of its applications are built using JAVA software, but there are others software that are just as equal or greater. Java software is free and offer a free software development kit. The kit consists of sample applications, source codes, developer tools, and emulators...
Columbus, Louis ( Contributor). IDC: 87% of Connected Decices Sales By 2017 Will Be Tablets And Smartphones. 12 September 2013. web.