Microsoft Advertisement The 2014 Microsoft Super Bowl Commercial focused on empowering people through modern technology. This Advertisement was effective through its use of sentimental imagery that would grab the viewer’s emotions while still presenting a strong sense of technological involvement. Though the evidence of Microsoft’s involvement is not clearly apparent until the logo at the end of the film, you can find enough subtle hints that infer that the technology seen is a result of Microsoft. This ad may only be one minute long but in this the short amount of time it shows about 20 scenes that portray Microsoft’s ability to empower people of all ages and backgrounds. The commercial starts out with a man looking at a screen with a keyboard on it as it types. Directly after a computerized voice asked the question “What is Technology?” …show more content…
First was the boy with the prosthetic legs when an image of a program measuring the angle of extension in one of the fake legs appeared before you see him walk. This gives the impression that Microsoft’s expertise in programing have enabled this young child to have the ability to walk. Next is the multiple uses of video communication that provide the idea that Microsoft have a supreme power that allows people to talk and see others from around the world. One pure scene of ethos is when a couple of doctors are using a monitor to view a three dimensional model of a rib cage as they control the viewing angle with the motion of their hands. This is possible through the use of a Microsoft product called the Kinect, which captures the user’s movements and translates them in the program. Even the Narrator’s voice is a result of Microsoft’s expertise in technology. These show that Microsoft used a strong sense of ethos to portray their company’s involvement in the people’s
This is an example of pathos, the commercial is trying to leave an impact in the audience by using emotions. The commercial then shows a dancer dancing in sync to the music using interesting dance moves that are quite marvelous. By watching him dance there will be different responses depending on the person, some will feel awed and curious while others may feel envy by the talent the dancer demonstrates. The music increases its intensity and the beat makes the audience feel excited. The commercial then states phrases that come off as being quite mysterious, “Machines don’t have emotions, but the rare few can inspire them” (Lexus 00:00:26). The phrase gains curiosity and enthralls people to continue watching. By using this strategy the commercial is effective in having different emotional reactions and catching a wide variety of people’s
Being his life’s most world renowned accomplishment, Microsoft was the beginning factor in Bill Gate’s cultural impact, paving the way for greater technological advances an...
Newcastle Brown Ale launched an advertisement during the 2015 Super Bowl. The audience for this advertisement was people watching the Super Bowl commercials. Since Newcastle Brown Ale is a beer product, the marketing team for Newcastle Brown Ale made a safe decision to air a new advertisement during one of the largest sporting events of the year.
Super Bowl Advertisement Messaging Strategies During the 2016 Super Bowl, companies paid approximately $5 million for a 30-second commercial, according to CBS (Ourand, 2015). With this type of investment, it is important for companies to strategically consider how to relay messages to consumers in a meaningful way. However, even a hefty investment will result in a very low increase in sales (Clow & Baack, 2016). Visual advertising results in better message delivery than other forms of advertising for larger companies with a creative mix of strategy, source, appeal, and execution shown in Table 1.
Visual images are very essential in employing the art of persuasion or when trying to an argument that could otherwise not be achieved through text alone. They can communicate sophisticated ideas that are hard to express in words. Images have the ability to appear candid while blending with modesty to look lifelike and natural. Through a combination of this ability and text, Samsung manages to inspire pathos among its audience. Samsung is a world-leading technology and electronics company headquartered in Seoul, Korea. Samsung is focused in manufacturing all types’ cutting-edge devices with a particular emphasis on smartphones. It is arguably, the leading smartphone manufacturer in the contemporary society. Cheil, a Chinese advertising company based in Beijing China prepared the Samsung Galaxy Xcover Snowfield advert and published it in October 2011. The advertisement is a creative play of the idea that the Samsung Xcover device is so high-tech, that it will be the ultimate guide to the user even in destinations that they have never visited. In their words, ‘Just like you have been there.’
When he was talking about the advertisements that he sees on TV about how they are trying to get struggling farming families to buy computers to solve their problems or when he talks about schools are getting computers instead of getting more books shows him talking about ethos. He is giving examples that he sees about computers everyday on commercials. Another ethos would be when he says that computers are going to be just as common as TV sets. Even though he doesn’t have one of those either he doesn’t find any use in a new computer because all of the examples he has been told about aren’t really making him feel that he needs one enough.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Super Bowl commercials are reputable for being filled with well-known brand names and references the average viewer can understand. However, there are a handful of commercials that have a more specific audience and contain esoteric references meant only for its target group. This year, Nintendo reserved a 30-second commercial slot to commemorate the 20th anniversary of one of its biggest video game franchises, Pokémon. The commercial features a random individual who witnesses an impressive feat, inspiring him to do something remarkable himself. This act, in turn, galvanizes another to a course of achievement, thus commencing a cycle which repeats several times. The last person finds himself in a grandiose Pokémon battle in a stadium filled
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
In this paper, team B will discuss the internal and external factors of the Microsoft Corporation. We will explain how these factors affect the four functions of management, planning, organizing, leading, and controlling. Also, we will explain how globalization, technology, innovation, diversity and ethics will be delegated to manage the different factors. Microsoft Corporation was established in 1975 in Albuquerque, New Mexico producing software for developing, manufacturing, licensing, and support for range of software products and service for different type of computing devices. Microsoft grew from six employees to the largest personal computer software company in the world. By 1978, Microsoft earned $500,000 in the first quarter, and by the end of the year they earned revenue of $1,000,000. In the early 1980s Microsoft, in collaboration with IBM they released MS-DOS as their first 16-bit operating system. However after the late 1980s, Microsoft started to build its reputation by creating the Microsoft windows operating system and Microsoft office product, which includes internet explorer, excel, PowerPoint, and word programs. Then in the late 1990s, Microsoft teamed with Sega to incorporated their windows software package into the game developer’s Dreamcast hardware. Also they developed their own gaming system called the Xbox and that eventually was replaced by the xbox360. Microsoft has come a long way and is no longer just a worldwide leader in computer programming but also a major part of the technology world. Microsoft windows have been the flagship and accounts for most of its revenue for Microsoft: but the company has also branched ...
Microsoft is a computing software company. Microsoft was made and founded on April 4th 1975 by two young men who were captivated by computers. Their names were Bill Gates and Paul Allen. The homebase was in Redmond, Washington. Microsoft became one of the most famous and successful companies in the world. “Microsoft was one of the pioneers responsible for bringing the personal computer into the lives of millions of people.” (Musolf). The company has had such a great impact that now the name “Microsoft” is now virtually synonymous with computer software.
Microsoft has always been known as a software company, and not well known for its hardware. In fact, the only hardware that Microsoft sells to the retail market is branded peripherals. In its heyday, Microsoft was a market leader, bring an operating system to the masses, and leading in internet search. In recent years, however, most of the moves that Microsoft has made have not been in a market leader position, but have been in response to competitors threatening Microsoft’s positions.
To conclude, Microsoft Company recognizes that external stakeholders are important in its success and long-term sustainability. Therefore, Microsoft’s mission and vision recognizes both customers and the society in its business. Customers determine success or failure of a company, therefore, Microsoft has engaged in the manufacture of products that meet customers’ needs, both locally and internationally. It is vital to work hand in hand with the government, creditors, shareholders, and suppliers to ensure sustainability and long-term benefits (Weiss, 2008).
Microsoft, from its inception, has been known for its software, especially its Windows platform. It has changed the way we operate computers and through its software, has made the computer user-friendly and very efficient. Microsoft, however, does not want to only specialize in the software department. They have thus expanded their excellence in other departments such as gaming, music and hardware.
Microsoft is the leading and the largest Software Company in the world. Found by William Gates and Paul Allen in 1975 Microsoft has grown and become a multibillion company in only ten years. It all started with a great vision – “a computer on every desk and every home” - that seemed almost impossible at the time. Now Microsoft has over 44,000 employees in 60 countries, net income of $3.45 billion and revenue of 11.36 billion. Company dramatic growth and success was driven by development and marketing of operational systems and personal productivity applications software.