Michael Kos Ads

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Recommended: Role of advertisement in business

Companies across the world display their products through advertisements in order to sell products to a specific audience, glorify a glamorous lifestyle, and ultimately establish a brand built upon desire. Michael Kors is a name brand designer who began designing in New York City, later, branching out nationwide. He now, owns a worldwide chain of stores that sell products such as designer clothing, handbags, shoes, watches, and other accessories, dominating the shopping industry simply because of its chic style and brilliant advertising.

It is no secret that Michael Kors represents an image of higher living and what he refers to as the “Jet Set” lifestyle. Their products are plastered all over shopping centers and billboards, being worn …show more content…

One of their commercials displays a tall, brunette, woman flying first class, wearing their latest accessories. While the woman is enjoying her higher class luxuries, a man states, “She's sporty, she's sexy, she's glam.” The company uses this slogan in order to prove that if someone wears Michael Kors, they will be sporty, sexy, and glamorous. This also may lead women to believe that if they don’t own anything Michael Kors, they won’t fit into that desirable “Jet Set” lifestyle mentioned earlier. Some people however, may even begin to question if these products are truly worth the price that is …show more content…

With the company offering more accessible ways to have the “latest in fashion” accessories such as a Michael Kors Outlet, more women tend to fall into this artificial mindset that one must own the latest trend in order to be “sporty, sexy, and glam.” The advertisements do a great job at manipulating the minds of women and their perception of what is accepted and desirable in society. Because Michael Kors as a company displays an altered perception of a higher lifestyle in not only the advertisements, but also in how the stores are maintained, and strategically branded, women covet a little piece of heaven on earth, and ultimately obsess over these materialistic items. This perfectly explains the brilliance behind Michael Kors' advertising because as long as women continue to correlate their individual self-worth with the number of handbags, clothe, and accessories they own, major companies, like Michael Kors, will continue to grow, and profit

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