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The Cult You’re In

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Everyone is in a consumer’s hypnosis, even if you think you are not. When you go to a store and pick one brand over the other, you are now under their spell. The spell/ hypnosis is how companies get you to buy there things over other companies and keep you hooked. Either through commercials or offering something that you think will make your life better by what they tell you. For example, you go to the store and you need to buy water, once you get to the lane and look, there is 10 different types of water you can buy. You go pick one either because the picture is better or you seen the commercial the other day and you want it. During the length of this paper we will talk about two important writers, Kalle Lasn the writer of “The Cult You’re in” and Benoit Denizet-Lewis writer of “ The Man Behind Abercrombie & Fitch”. They both talk about similar topics that go hand and hand with each other, they talk about the consumers “Dream”, how companies recruit the consumers, who cult members really are, how people are forced to wear something they don’t want, and about slackers.

What is The Dream we all have? Think about the main things that you strive for in life. Well everyone else in the world has the same dream because companies or “cults” in bead this dream to pull you in to their “cult”/ group. They make it seem that you will be happy with having this dream and they can help you get close to it by you buying their stuff. Lasn specifies on this dream everyone as he said “Dream by definition, are supposed to be unique and imaginative. Yet the bulk of the population is dreaming the same dream. It’s a dream of wealth, power, fame, plenty of sex, and exciting recreational opportunities” ( lasn, 380). This dream is feed to us by the peopl...

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...teens can shop elsewhere ‘In every school there are the cool and popular kids, and then there are the not so cool kids,’ he says” (Denizet-Luis, 369). So if your different then there target audience you don’t belong in the group which would consider you a type of slacker.

All and all, we are all in a consumer cult if we want to or not. If you go to the store all you see is brands and you need to buy one no matter what. But what you can do is stop over buying things you don’t need that you think will make you happy. The companies are manipulative in many ways because they show you this “dream” of a life by buy their stuff, once you are hooked on it they recruit you, bring you in to the cult, make you do stuff you don’t want to, and then if you become a slacker they alienate you away from the other “cut” members so you can’t influence them to become a slacker too.
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