Methodology Of Research Methods

CHAPTER 3

3.0 Methodology

3.1 Introduction

The methodology aims to explain, justify, and rationalize the research methods used in this research process. Veal (2006) points out that selecting suitable research methods, or techniques, is clearly a crucial step in the process of choosing suitable research methods for a research assignment which is a segment of the total process of planning and designing a research project. Barnes (1995) also supports the view that the methodology tends to contain the reasons for choosing the research method tools. Different kinds of research method tools would have had advantages and disadvantages in relation to this research title. It was, therefore, essential to prove which research method tool was suitable for this dissertation.

Stewart and Kamins (1993) emphasize that the methodology increases the usefulness of more powerful evidence and when gathering data, the methodology tends to add to the quality of the research. Research, moreover, tends to be classified as primary research and secondary research, and both of these would be used to complement each other. This research uses primary research as the main method and using secondary research to complement it, in order to gain suitable data and information to satisfactorily answer the objectives in order to fulfil the aim.

The interviews are targeted to the restaurant, fine dining manager to gather the data of service quality in fine dining restaurant. The manager will provide a good overview of how the restaurant manager and staff deal with delivery of service quality to the customers.

3.2 Secondary Research

3.2.1 Choice Research by Design

Saunders (2009) mentions that most research uses secondary and primary research. Veal (2006) al...

... middle of paper ...

...1972) compare talking with to an angling campaign and, seeking after this relationship, Cohen (1976:82) includes that 'like angling, questioning is a movement obliging watchful planning, much persistence, and extensive practice if the inevitable price is to be a beneficial get'.

The inquiry will get some information about the service quality and how the chief and staff bargain with the conveyance of service quality to the clients. This is the address that the analysts have finished up from the writing survey:

1. Why should someone attempt to deliver high service quality?

2. In your opinion, what is service quality and why do you think it is important?

3. How do you manage tangible elements of the service quality, such as physical appearance, technical specifications and others sensory perceptions?

4. How do you manage the intangible elements of service quality?