The Internet and the emergence of the Internet news media are affecting the delivery of media content. Many argue that the traditional media is changing the way they report the news. Internet news sites are also affecting the types of stories that gain the most attention because in this day and age people want news that is entertaining. The delivery of media is changing rapidly because of the Internet and it’s easy access to it. In the world of journalism there has always been traditional rules that are followed before any information is dispersed to the public.
This ability which the news media obtains, gives them the power to influence the Public Opinion which influence on what they believe what action the President and Congress should be included in the country’s political agenda. Elections results are also critically affected by what is said throughout the media since public opinions are centered on what the media says. During the early years of the United States, most of the citizens would obtain their news from their local newspaper. Print media had the ability to be more detailed about their news which gave them the advantage of influencing their readers. Although this is still an effective way to inform people about news, but it did have some disadvantages.
Newspapers are also a large method. There are many different ways for citizens to keep up with political news. Sometimes the opinion of specific anchors or channels can influence thousands to hold certain views or it can deter people from other views depending on what news source you get most of your information from. Public opinion is what all of politics hinges on, especially in America. Here the public is what elects you into office so if you don’t please the public, chances are you will have a short career in politics.
This technique became very useful in the Ford admistration, when secretary of defense Donald Rumfield, prior to this admistration, critized the American media for the outcome the Vietnam War. He felt that the media new too much about the government operation, some TV station were even reporting bombing targets before the army executed. When is comes to voting on a president, priming is second only to partisanship in importance.
Transformation to web brought more opportunities for newspapers, such as competing with broadcast media in presenting breaking news in a more well timed manner. The superiority and strong trade name perception of a validated newspapers, and the close relationships they keep with advertisers, are also realized by many in the newspaper business as strengthening their possibilities of survival. The movement away from the printing process can also aid to lessening the costs. Fig 1: Percentage of people who have used different media on an average day, 20002009. Source: Statistics Norway (2010) From the fig:1 it is clear that online news business enterprise is now entering to a more realistic state.
• Media is functioning as “entertainment, reporting the news, public problems, setting agenda, investigative function, socializing new generations, providing political forum, making profits etc are the different functions of the media.” • Media is having also different functions which are sometimes having advantages and also disadvantages. Media plays and very important role in all the life of people as per those who sometimes wants publicity for their work which they do in day to day activities. • Media is catches different footages what is happening which is wrong or right or having different perspective to it. • So this is an short introduction to
2) The significance of immediate news delivery is heightened by delivering the news online. Today up-to-date breaking stories can be accessed online, as opposed to waiting for the morning paper, evening news or the radio. The shift from print to electronic digital news enables the reader to see the full information and react in the choice or decision making process. Our culture is diverse in so many aspects depicting fashion, food, music, education, films, and religion, all of which reflect some value of society. Our cultural environment is influenced by the way each individual perceives information from the news media.
It is interesting to think that the news is not only used to portray information to viewers, but does so in a way that will benefit one political party over another. As mentioned by Thomas E. Patterson, in We The People: A Concise Intro to American Politics, “the news media are America's window into the world of politics” (Patterson, 322). Nevertheless, whether it's newspapers, news broadcasts, or internet media, news media plays a vital role of agenda setting and issue framing of American politics on a daily basis. News media ranges in many different ways, however one thing is for certain, unless you are a journalist or a broadcaster the information learned is going to be secondhand and essentially not a current event. For the most part, politics is a secondhand experience for many Americans that aren't actively engaged in the political aspect of life.
The ancient Greek Drama and poetry can be considered as a form of mass media, communicates a message to the society. In other words since the early years people has always being influenced by Mass Media. In today's world people cannot live without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles. Newspapers are typically daily or weekly publication that contains news and opinion of current events, featuring articles, and advertising.
Today, tabloids and “How-to” articles are more prominent than professional journalism. Even the use of muckraking is altered to describe journalism that uncovers scandals and gossip rather than writing that leads to reform. Americans know more about celebrity drama such as the “Brad and Jen breakup” and the “Kobe Bryant scandal” than news about the latest political policy or even the winners of the latest primary. In the past, important events that affect the nation were written from onsite journalists, posted in the local newspapers and distributed to the public. The old fashion method of mass distribution takes weeks, whereas, through the use of television important events are broadcast live.