The nation's obesity epidemic has focused attention on fast-restaurants, and while recent class-action lawsuits attempting to blame McDonald's Corp. for making people fat have failed, many chains have begun offering healthier fare in fear of lawsuits (CBS News). A growing concern with on-the-go food consumers is the freshness and dietary guidelines that go into their diet. Tight schedules make people spend m... ... middle of paper ... ...r, are not the causes for the change – it just happens to fit in perfectly with the scenario. Obesity and freshness have provoked a new health trend in fast food, and it is no secret with all the advertisements. So dare to super size an order of healthy fast food – a once considered oxymoron now becoming more of a reality.
If americans incorporate a meal plan, they can automatically reduce their chances of being obese. Today, “Mcdonald's claims to have sold over 99 billion burgers” ( Are fast food establishment making Americans fat, 2003, pg. 2). This demonstrate that fast food food restaurants are greedy and only care about the money. The fas... ... middle of paper ... ...tand that while you can eat at different restaurants, there should be a balance in your daily consumption.
The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser... ... middle of paper ... ...ance, there needs to be organizations that limit food advertising; just as was done with cigarettes. Even though it is evident that fast-food companies are winning the marketing battle, their success depends solely on their returning customers. Should people stop eating the tempting fast food, and start making time in their day for exercise, not only would fast food companies suffer greatly, but we might have a chance to veer away from our heavy fates. Most importantly, media productions that educate people on the truths of the fast food industry should continue to focus on the risks and consequences of obesity, particularly on groups most susceptible to targeting from fast-food companies?
The content entailed in this report shall inform you that there are more then just hamburgers and french fries in the world of McDonald’s. The major topics covered are McDonald’s contribution to the environment, and to the community. For example, Ronald McDonald House, and the continuing support of sports sponsorships. Perhaps the most popular misconception tends to gear towards the obesity epidemic in North America. We seem to neglect the positive efforts contributed by McDonald’s and dwell on the negative issues brought upon by consumers.
3.1 Structure of Industry The fast-food service industry consist of countless big players such as, McDonalds, Burger King, Kentucky Fried Chicken (KFC), Pizza Hut, Red Roosters as well as other smaller-sized companies. In this study, the focus will b on the two most leading fast-food service industry providers that is, McDonalds Corporation and Burger King Corporation. 3.1.1 McDonalds Corp. McDonalds Corporation is the l... ... middle of paper ... ...le Lighten Burger Wars", in Journal of Advertising Age, p8 Elgin, B (1999) "Whopper Woes", in Journal of Sm@rt Reseller, vol.2, p22 Lee, J (1995) "Burger King tempts youth" in Journal of Marketing, p4(1) Neal, C & Quester, P & Hawkins, C (2000) "Consumer Behaviour -- Implications for Marketing Strategy", 2nd edn, Sydney: McGraw-Hill Companies, Inc. Armstrong, G & Kotler, P (2000) "Marketing -- An Introduction", 5th edn, New Jersey: Prentice Hall Layton, M.A (2000) "Fundamentals of Marketing", 4th edn, Sydney: McGraw-Hill Companies, Inc. Evan, J.R & Berman, B (1995) "Principles of Marketing", 3rd edn, Engewood Cliffs: Prentice Hall. McColl-Kennedy, J.R & Kiel, G.C (2000) "Marketing -- A Strategic Approach", Australia: Nelson Thomson Learning http://www.mcdonalds.com visited 20 October 2000 http://www.burgerking.com visited 20 October 2000
Some times the innovation is well advertised, but other times they are designed so that customers will never even notice (Ritzer, 2004). This paper examines the effects that optimal product positioning strategies have on innovation and creativity for retail outlet locations in the fast food industry. The global fast food powerhouse McDonalds has been the biggest marketer of fast food since 2004, with over 31,000 restaurants in 120 countries, brining in 47 million customers per day (Ritzer, 2004). The relationship between profits and product differentiation reveals that McDonalds is better than most fast food chains at competing locally and globally in large market areas. Ritzer defined this as McDonaldization which is a process by which the principles of fast food restaurants is to dominate more and more sectors of American society as well as the rest of the world (Ritzer, 2004).
What's the impact of McDonald's on the American society ? TABLE OF CONTENTS Introduction → The effects on the American society I - The impact on the consumer II - The impact on the society III - The impact on the environment Conclusion Bibliography Today, if you are hungry you can easily find a fast food and when you think at it, what's the first thing that comes into your mind ? It's probably McDonald's. Since his first restaurant was opened in 1940's, McDonald's has conquered the worldwide. According to his website, there are 30,000 restaurants in over 100 countries !
Efficiency is one of the important factors but of the quality and users’ satisfaction (Drysdale, 1994). In Malaysia, fast food restaurant evolve after 1970’s and turned to are well-known business in 1980’s. First introduced in this country in 50;s, the response was very encouraged because the menu offered by fast food restaurant is different compared eating nutrition community... ... middle of paper ... ...on.co.uk/developments-fast-food-what-are-trends.html. Currie, J., Vigna, D. S., Moretti, E., & Pathania, V. (2009). The effect of fast food restaurant on obesity.
With a fast food restaurant like McDonalds on every corner weight gain is a... ... middle of paper ... ...s because I, myself am guilty of purchasing and consuming these meals. Yes these meals are often greasy and loaded with salt or sugar, but please note that anything, if ate in moderation, is ok for the average human being In the way society is heading, moderation is the way to go. Take heed of my advice. Works Cited Aiden, Anton. “Effects of High Blood Pressure from Fast Foods.” Livestrong.
Who’s really to blame? In the essay, “Don’t blame the eater,” David Zinczenko editor and chief of “Men’s Health magazine” and author of the bestselling book “Eat This Not That,” Believes that kids should be suing the fast food companies for making them fat. “Once people cross under the golden arches, Zinczenko puts it, they are doomed to a lifetime of obesity.”(392) He also goes on to sympathize with these kids” [because as a teenager] he had the choice of McDonalds, Taco bell, Kentucky fried chicken or Pizza hut [and due to this] he was an overweight kid himself. [At the age of] “15 he had packed on 212 pounds of torpid teenage tallow.” (392) this is why he blames the fast food companies for the $6.2Billion in health care cost that goes towards diabetes. I do not agree with zinczenko.