3.5 Channel strategy option Specific product Hamburger: For this product the McDonalds need to use sales promotion strategy. The reason for this is that is most likely product in McDonalds and that is also not very expensive so they just need to add this products with other and sell that into a deal product. McCamembert burger This is the product which is liked by the all the European. The McDonalds is attracting the adults and as well as the children. They are giving this product with the in combos so that they can take this as lunch or breakfast.
With more than fourteen thousand restaurants in the United States and thirty-four thousand in the world also according to Statista. A company with that many stores can make money and stay popular. (Topic) McDonalds started out in California in 1955 and in just 70 years became one of the most well known fast food places around the world. According to the book, Fast Food Nation: The Dark Side of The All-American Meal, "More people recognize the golden arches more than the cross" (Schlosser) With the golden arches dominating the skylines, consumers notice the bright yellow arches and tend to gravitate towards
It consists of over 3200 restaurants in over 119 countries. McDonald's start global expansion in 1971 they opened in different parts of Asia and European nations. McDonalds has many competitors like Burger King, Wendy’s, Hardees and many others. It is one of the popular companies of fast food industry over the world. One of fast and quick service restaurant in the world.
The introduction of the Egg McMuffin in 1971, for example, meant that McDonald’s could cater for the breakfast trade. · Our People: Achieve a competitive advantage through people who are well motivated and feel part of the McDonald's team in achieving the company's objectives. Their objective of good staff and training is highlighted in their training by having a goal “every minute of every hour – make customers glad they came” Under this objective is McDonalds commitment to its franchisees, it recognises that the success and profitability of McDonald’s is linked to the success of the franchises. A highly qualified team of professional consultants offers continuous support on everything from human resources to accounting and computers. · Restaurant Excellence: Focus on consist... ... middle of paper ... ...e vulnerable to price wars from their competitors.
One of Burger King’s most important strengths is its strong market position. It is the second largest fast food chain in the world, trailing McDonald’s. There are 11,550 stores in 71 different countries. Its geographic diversification is a competitive advantage. Burger King’s slogan, “HAVE IT YOUR WAY,” and its’ famous “WHOPPER” brand are very recognized by all consumers.
Choice Of Topic The fast food market had seen much intense competition but it seems that McDonald’s is able to have a major breakthrough. McDonald’s breakthrough is seen as a major impact of the influence by the fast food market. McDonald’s tagline is ‘I’m loving It’, as their intention is to enable everyone in enjoying their life to the fullest and their happy meal show their intense desire in bringing happiness to every customer, especially children, they serve. Furthermore, results have shown that the most popular foods bought by youth in the USA were French fries, soda, chicken nuggets, cheeseburgers, and hamburgers. Happy Meals were bought by more than half of the 490 youth.
"Our goal was to create ads in the tradition of the best McDonald's advertising and capture the energy and excitement that embodies McDonald's today." McDonald's is the world's largest and best-known global food service retailer, with more than 27,000 restaurants serving more than 43 million people a day in 119 countries. Approximately 80 percent of McDonald's global restaurants are owned and operated by independent franchisees.
We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time.” Most McDonalds’ restaurants are run and operated by the parental company. However, McDonalds’ affiliates or franchisees also have an impact on the fast food industry. Nowadays, McDonalds realized that to stay competitive it is needed to ensure that all its partners stick to the golden brand mission and values. McDonalds revenues rely entirely on the success of privately McDonalds owned-restaurant revenues, royalties, rent, and franchisee fees.
The business model works, and with national and international advertising, McDonald’s Corporation manages to serve billion of people every day. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about making money, growing business, and having fun. McDonald’s is very good example for others fast food company. We can say it very fixable with serving food to the customer on their values and principle.
Some of the strength and opportunities created by the changes made in business are Firstly, they established their business to attract the customer which arrives from the air bus because of the simple and common in menu. When the customer and air buses increases, their sales are increases and demand for the hamburger is high, so they are mainly focusing in the Hamburger products. And then, they start doing business in their own building and renamed the company as a “McDonald’s” with the expansion of their business. In the USA, this was the time that the McDonalds starts doing business in concept of franchise. So it becomes the one of the top largest company in food chain business.