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1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? I believe that McDonald’s should respond to the comparison between Ronald McDonald and Joe Camel by removing Ronald McDonald from the campaign. They should mot feature their mascot since it can have negative effect on their campaign. It is unethical to use cartoon characters to try to market for children. They should’ve focused more on creating awareness to their newly added healthy menu to the parents and try to get the parents to come to McDonald instead of advertising to the children. They should still use Ronald McDonald as an entertainment …show more content…
Even though there is no evidence that it is directly connected to obesity rates, it is still important for many reasons. The first reason many marketers believe that advertising directly to children is unethical especially since children can easily manipulated using different advertising techniques such as using celebrities and popular cartoon characters to tell the children to buy products. Also, children don’t recognize the exaggeration in the commercials that are commonly used to create an advertising buzz or catch phrase. One example to that situation is the Red Bull commercials. Red Bull usually use cartoon figures in their commercial and have a common theme in their commercial, which is when you drink Red Bull, it gives you wings. They actually use the slogan “Red Bull Gives you wings” in all of their advertising campaigns. Of course if an adult see that commercial, they would understand that it is a false claim and it is used just for fun. While on the hand, if children see that commercial, it is most likely that they would believe that drinking Red Bull would actually give them wings. Another reason on why they should band Food Advertising to children is that food consumption of people is actually developed since childhood. There is a study conducted by the Columbia university about food consumption patterns and their found out that the food that children usually consume during their childhood …show more content…
The broad issue facing McDonald’s U.K is the current attitude toward rising obesity, The Company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the
McDonald's is one of the most popular fast food restaurant across the country with some of the most sugar and calorie packed foods. In America that spells trouble since the smaller sized items tend to be the largest sizes in other counties across the globe. When a group of children were shown images of historical and religious figures, a majority of them were unable to recognize them; but when shown an image of Ronald McDonald, the children could automatically tell who he is and what he does. There seems to be no end in sight for what is becoming a continental issue.
Americans are constantly facing obstacles to healthy eating. Obesity is something that is growing rapidly in the United States. Some Americans argue that fast-food restaurants play a major role in obesity. In “Preventing Obesity” Barbara Mantel states, “Four of the companies — Cadbury, Coca-Cola, Hershey and Mars — pledge not to advertise any food and beverage products on programming for children younger than 12, and the remaining firms pledge that 100 percent of their children's advertising would be for self-designated ‘better-for-you’ products ” (805-806). Whenever children see a junk-food or candy commercial they are instantly attracted to it, it might be because of how colorful they are or the usual toy they receive when they buy kids
Unfortunately, the observation is in error because the graphic is located in the Business section of Time Magazine, not the Health section. After reviewing the visual meticulously, the drawing proves to represent an issue that is not quite as literal as it may seem. The obviously struggling Ronald McDonald depicted in the cartoon is making an honest attempt to lose his weight, but he seems to have no real chance. It seems the harm is done for McDonald's; and regardless of its efforts, McDonald's can not catch up to its growing competition.
• Assessing the external threats that affect the McDonald’s Corporation and the opportunities that are available to the corporation. Providing my opinions on how this corporation should deal with the most serious threat and greatest opportunity.
Overall see through the creators point of view and from the viewers stand point, the image really grabs the attention. The image can be a common ad that everybody in America can recognize, because everyone knows McDonalds'. The text and the image can be remembered and can be criticize about McDonalds'. I personally would agree with what the image is trying to say because we Americans know that the United States of America is really the number 1wiht the most obese people. My opinion is really agreeable, because who doesn't live a hard life not being able to do what one does as a kid. I would support the image and actually join the Campaign to end Obesity to help our Americans be a great country. It's best to recover and be strong again as a nation that helps one another.
It has been noticed throughout the running of McDonald’s that they tend to market to the eyes of children with Ronald McDonald as their notorious “spokesclown” that is recognized by 96% of American children. Also, in 1998, McDonald’s signed a long-term deal with the Walt Disney Company to include Disney merchandise as giveaways in its Happy Meals.
OPPORTUNITIES: McDonalds has many opportunities to change its look, menu, and customer service. McDonald’s started building newer building incorporating the arch, along with more modern furnishings. The menu has changed by adding more breakfast items and introducing the McCafe in certain areas.
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. McDonald's also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald's marketing is to teens. Teens find the value menu especially appealing and McDonald's markets their restaurants as a cool place to meet with their friends and to work (The Times 100).
...-service supermarkets, also leading people to go to McDonalds®. Healthier food can often times be more expensive. McDonald’s® food, although cheap and tasty, is unhealthy and doesn’t fill you up as well as a true dine in restaurants or expensive healthy food. The evidence of hunger and obesity as sidekicks is incriminating.
How does advertising affect childhood obesity? First, let’s define advertising. Advertising is a way for one to call public attention to a product, service, or need. When advertising a product, the idea is to create an interest or need in the consumer, to purchase the product. Recently, obesity has been hitting the United States in great numbers. Children and adolescents who are obese are at greater risk for sleep apnea, social and psychological problems, and low self-esteem. Children and adolescents who are obese are likely to be obese as adults, and develop all of the health problems obesity causes. Such as diabetes, high cholesterol, and heart disease. Food advertising is linked to childhood obesity, and is a great contribution to the problem.
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
To conclude, McDonald’s definitely did a great job in maintaining its sustainability in the economic perspective. However, the performance of company in social and environmental perspective is not satisfactory. Some may suggest that most criticisms are oddly jealous from its competitors. Yet, it is important for an international company do consider its surrounding while earning money from it. McDonald’s needs to pay more effort on truly serving the community, instead of just fighting back those criticisms.
Advertising is mainly targeted at children – children may be a large part of McDonalds’ target market, but the advertisements of the past have solely been targeting children. This is not an effective strategy, as the rest of the target market has not been targeted. Multiple ads that target all groups would solve this
Furthermore, this advance advertising helps more individuals to resonate with McDonald 's as they actively promote their business and its offerings than other competitors. Additionally, McDonald 's has way more locations in which to purchase items such as their hamburgers. Therefore, more children tend to recognize it and want it more than places such as Burger King or Wendy 's. This is all mainly due to the reputable brand and its well known reputation. LIkewise, children constantly see McDonald signs and advertisements.