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Mcdonalds Vs Starbucks Marketing Strategy

explanatory Essay
872 words
872 words
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Starbucks vs. Dunkin Donuts vs. McDonalds
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well. …show more content…

In this essay, the author

  • Explains that starbucks, dunkin donuts, and mcdonald's are known for providing americans with coffee. they will examine their marketing mix, which includes product, price, place, promotion and value-based marketing.
  • Explains value-based marketing and mcdonald's, which was founded in 1955, as one of the largest chains in fast food. they introduce customers to an app where they can explore other mcdonald products.
  • Explains that starbucks, founded in 1971, is known for dominating the coffee market. they have a mystarbucks idea site where people can share new ideas about drinks or other recipes to help develop new products.
  • Explains that dunkin donuts, founded in 1950, is known mainly for their breakfast products and their catchy slogan. they keep prices reasonable so that no matter who the customer is they can find a product to fit their budget
  • Explains that these companies are in convenient areas and quick to get. they also make their coffee available beyond stores, having pre-made coffee packages that you can make in your own home, bring to your office to share with your coworkers, or even get a coffee package for someone.
  • Explains that mcdonald's and dunkin donuts use latin america arabica beans, while starbucks uses multi-regional coffee beans. starbucks has geographic strongholds in the west of america.

As a customer you pay for what you get, meaning the money and time you put into these goods or service you seek to have the product you believe to be a good value and fulfill your needs, while also having quality service. Now that we have the definition we can show how these companies exhibit value based marketing. McDonalds, which was founded in 1955 is one of the world 's largest chain in fast food. Seen on television commercial, bulletin boards, newspaper, and even on your local bus. Their products consist of hamburgers, fries, nuggets, breakfast sandwiches, and drinks. They were not really recognized for coffee until they introduced their McCafes. McCafes are a variation a hot drinks, from espressos, smoothies, milkshakes, and lattes lattes. McDonald 's provides customers with deals of if make a purchase of 5 McCafes drinks you get 1 free in the app. With doing this you have now introduce customers to an app where they can also explore other McDonald products and get deals as well. This encourages customer to buy more products because of how affordable they

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