buy one extra value meal and get one free with a food voucher that represents the offer only. They ensure that a high standard of the product is carried out at all times and they try to compete very competitively with other fast food businesses with their good value for money. Also a customer would know if the product is good value for money by checking in another food outlet like KFC for their services and products. McDonalds also play a role especially into the goods being safe to use and being very reliable with provided instructions. This will benefit the customer's safety and hoping to be very reliable during the customer's use because its helps the business to increase it sales by keeping the existing customers and attracting new ones.
Customer Needs The Tostitos fulfills their customers’ needs in many different ways. Customers who crave a salty snack can rely on Tostitos to savor that taste bud. When you have your favorite spicy dip or homemade salsa, Tostitos is there to save the day by using the chip as a utensil for dipping. If you are in the mood for a quick dinner, homemade nachos can fix the appetite of most people. The taste of the ... ... middle of paper ... ... each retail partner location, a front line sales member knows how to inspect the chips in the rack and determine if the package meets the standard of Frito-Lay.
Burger King delivers quality, great tasting food which satisfies ones need or wants and captures the value of customers even before the first purchase is made. Burger King has products very unique from other competitors such as KFC and McDonalds. The difference is that Burger King does not limit their customers in terms of what they eat. For example, when I spoke to a customer also big fan of Burger King, he mentioned that the sauces are left public for the customer to decide on which sauce to have rather than giving the customer one kind of sauce such as McDonalds and KFC. The cold beverage is also self-help service in which customers can help themselves to a bottomless drink.
Chick -fIl-A’s product is one of a kind. They sell freshly made chicken sandwiches daily, along with healthy and indulgent choices to satisfy customer desires. They also sell clothes, merchandise, and calendars which add to their product line. Chick-fil-A sells theses sandwiches at stand-alone stores, as well as in malls, airports, and colleges. Their iconic cow’s convincing people to “Eat Mor Chikin” has promoted customer to eat their chicken sandwiches over hamburgers.
Moreover, McDonald's open branches in the most popular areas to meet the demands of customers, like malls, markets, and also in the petrol stations. In addition, McDonald's adds new meals at different times in a year as a limited promotion for “new burgers seekers” and to diversify the menu according to the desires of customers. As can be seen, mostly males are the customers of McDonald's because most of their time is outside their houses and they need a quick meal at a cheap
Choice Of Topic The fast food market had seen much intense competition but it seems that McDonald’s is able to have a major breakthrough. McDonald’s breakthrough is seen as a major impact of the influence by the fast food market. McDonald’s tagline is ‘I’m loving It’, as their intention is to enable everyone in enjoying their life to the fullest and their happy meal show their intense desire in bringing happiness to every customer, especially children, they serve. Furthermore, results have shown that the most popular foods bought by youth in the USA were French fries, soda, chicken nuggets, cheeseburgers, and hamburgers. Happy Meals were bought by more than half of the 490 youth.
It is a successful decision that building a business by focusing on the children since it can encourage the whole family to come to McDonald’s.McDonald’s is not only selling the happy meal to the children, but also selling American culture to them, it is a proper strategy to build the brand loyalty from th... ... middle of paper ... ...ring their own cup to McDonald can gain one points, and they can get a free drink after they collected five points. In addition to offering discounts, McDonald could suggest customers to use a lower price to buy a reusable tableware set, designed by celebrities, when people buy a set meal. These can reduce the waste brought by disposable tableware. Conclusion To conclude, McDonald’s definitely did a great job in maintaining its sustainability in the economic perspective. However, the performance of company in social and environmental perspective is not satisfactory.
Children and adults recognize the famous “M”, they know who Ronald McDonald is, and they know what a happy meal box looks like. The use of their color marketing helps, but with the constant use of their symbolism with their color scheme is what makes McDonalds the number one fast food restaurant in the
If McDonalds wants to remain the world leader in fast food they need to develop healthier choices. They need to be able to develop meals that are good quality food and at the same time being able to keep the cost of their meal low. Also being that McDonalds wants their facilities to be confortable for their customers they need to make it easier to access there int... ... middle of paper ... ... Providing a door greeter would be very good for Surbiton McDonalds because it could act as a security but even better as some one that is like a host to make you feel welcomed to the restaurant. Having someone stand by the door greeting people with make people happy when they walk into the restaurant. Even though this person isn’t a host or hostess they would provide the customers with an even better experience at McDonalds.
(Mcdonald 's, 2015) Question 1.2: The elements of the promotional mix in New Zealand: Sales Promotion: Many McDonald’s shop in New Zealand has sales promotion to attract more customers or make customers want to purchase more. For example, normally if people buy a pie in McDonald’s at night, they can get another one for free. Advertising: There are lots of advertisements posters on the bus station of New Zealand during the 2014 Brazil World cup, the advertisement is for the ‘World Cup Bugger’. Public Relations: Sometimes, the staff or manager of McDonald’s ask the customer who orders the new products, they want to know how the customer feels about the product. The feedbacks can make them keep doing well and keep the good relation with the public.