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Socio economic effects of globalization
Effects of globalization on society
Socio economic effects of globalization
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1,The McDonald’s impact in Globalization Globalization has influenced almost each aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have affected changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is the oldest global carrier of culture.” Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people. McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over …show more content…
In order to open the Indian market, McDonald has to follow the local culture to make some improvements to the menu. Of course, McDonald also adds curry dishes and other local specialties in the menu. In Saudi Arabia Especially in some countries with religious, McDonald 's development is particularly careful and they try to avoid religious trouble, like never using pork on the …show more content…
Today, McDonald 's advertisements have begun to trend family-oriented. And in McDonald 's ad, McDonald was good at expressing the beautiful and warm family images by adverting strategy to reflect the importance of the family. However, most of the humorous content and passion are appeared in advertisements. According to the statistics, McDonald spends more than 700 million dollars on advertising expenses, for the reason to strengthen imagery of social relations and try to keep the meaning of communities and families back to the golden arches. (8,Helmer, 1992) For example:“Olympic effort" is McDonald 's bid to build a closer relationship with mothers. The 30-second ad first ran to coincide with Mother 's Day in the US and has been repurposed for the Olympics. Women at various stages of pregnancy are featured in a celebration of motherhood. The endline reads: "The original Olympian effort." with the birth of a child, we can know how great a mother is. And also it is a method for McDonald to get an approach of family-oriented. McDonald highlights the human emotions, and family pattern, giving the family a new symbol meaning in order to make McDonald become a comfortable place for people.(9,Campaignlive
The McDonald 's Corporation has franchised restaurants in 118 different countries totaling over 35,000 restaurant locations. Chances are you will find a McDonald 's anywhere you go in the world. People like convenience. Being able to grab a quick bite on your way to work or when driving across country is the idea that Ray Kroc cashed in on when he agreed to franchise out the McDonald brothers hamburger stand. Many locations come with a drive thru option. Adding this convenience allowed McDonald 's to better serve their customers who may be disabled, have a car load of kids that would take a lot of time to unload out of a car, or even to be able to service the business executive who is late getting to work but needed a quick bite to eat or a cup of coffee. In addition, many McDonald’s locations sport a children’s play place. By having such a structure, McDonald 's provides a service to the parents of children of having something to keep the children busy while the parents order, wait, and consume their meals. This falls under the Utilitarian ethical principle as it creates more good than harm. McDonald 's provides a service to their customers by having multiple convenient locations, distractions for children, and providing cheap tasty meals for
McDonald 's has associated its self with anything that could attract kids into insisting on getting them. A Happy meal has a toy usually associated with the newest movie or television show that kids are unquestionably excited about. Such as the commercial where Spider-man leaps out of the television into the living room of a random kid saying he cannot “hang around”, as a voice-over comes in and states it’s “because the action is at McDonald 's” then goes on to state what neat items they could receive in each happy meal. All while the kid is filmed having an enjoyable time, the lighting brightens the kids face and smile, and the music creates a sensation that one must go to McDonald
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
Malone, Elizabeth, and George Ritzer. "Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption." Amerstud (2008): 97-112. Web. 26 Apr 2011. .
...nvergence of broad communications from bigger countries as a critical variable in contrarily influencing more diminutive countries, in which the national personality of more diminutive countries is decreased or lost because of media homogeneity characteristic in broad communications from the bigger nations. In connection to McDonald’s media, the plugs and publicizing push the staple "quick sustenance" method for living. On the other hand, for most societies, this is pushing a development far from a family arranged eating to singular feasting. While American society keeps tabs on consuming as a need, most different societies view feasting as a social experience with religion assuming a critical part in its practice. McDonald’s promoting's push of American society pushes independence and freedom upon societies that generally support congruity and family orientation.
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
The menu at McDonald's typically consists of hamburgers, chicken sandwiches, salads, drinks, shakes, and a recent influx of healthier alternatives. McDonald's also is widely known for their breakfast menu, which consists of sandwiches, pancakes, French toast, hash browns, and breakfast drinks. Since McDonald's appeals to such a wide audience, it must constantly re-evaluate its menu depending on feedback and market research. McDonald's expends considerable resources to update its menu and introduce new products in order to be more in tune with its target audience (The Times 100).
Marketers are often accused of marketing to children to gain higher profits. Young children are targeted because they usually do not know right from wrong. Many people have criticized McDonald’s for advertising the Happy Meal towards young children for higher profits. Some people consider it unethical because the Happy Meal is so unhealthy. However, McDonald’s has taken many initiatives to show that it is a corporation that does not manipulate children for profit and that they care for children. The Ronald McDonald House Charities organization was created by McDonalds in 1974 to help children in need. The organization believes that helping one child will go a long way, and they express their commitment in their vision statement, “We believe when you change a child’s life, you change a family’s, which can change a community and, ultimately, the world” (Ronald McDonald House Charity). McDonald’s also provides donations for many other children’s charities and has taken steps to improve the Happy Meals by providing healthier options. McDonalds works hard towards making children all ove...
How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
"Localized menu, delivered with precision quality at a price that works. One other trick they have used very effectively is an entry level ice cream which fuels the ability for consumers who might not ordinarily be able to afford to become a customer." The kind of customers McDonald 's attracts in India is very different from other countries. Adapting McDonald 's for the uniquely Indian market was a big expense when they started, for example: there was no lettuce supply chain in India and most people used cabbage on burgers- so they had to set it up from scratch and the infrastructure is also now becoming a local venture. They took apart the concept of the burger and piece by piece every component is now made locally as well as all the kitchen fabrication. The refrigeration, chillers and freezers and furniture are also made locally and in most cases their global suppliers have worked with local businesses to make that happen. They want to take it further and their current challenges are to make fryers locally. While recent weakening of consumer spending has seen a slowdown in sales, overall they have managed to grow same-store sales by 200% and are still not done. The plans are to open another 1,000 restaurants in the next decade since India’s
McDonald’s corporation is an international fast food chain that has provided their products and services for seventy-five years with its founder Ray Croc. The fast food chain first opened their restaurant in Des Plains, Illinois in 1955. (Klein, 2015) Ever since then, the fast food chain has served over a million of their products and still continues to rise in today’s market share. McDonald’s consumers dine in to have the restaurant’s famous burgers such as big macs and other food offering such as chicken nuggets, french fries, milk shares, happy meals and other types of burgers.
Standardization and Localisation: What McDonald’s is very good at is their standardization of products. The burger and fries taste the same whichever part of India or world you may go. When McDonald’s came to India, it dropped its beef burger from its menu as it wouldn’t have been acceptable by the Indian audience. They rolled out the Aloo tikka burger just in India for the taste of Indians. McDonald’s has achieved perfect globalisation with its
McDonald's is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day. It is one of the most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business. Problems Faced By McDonalds And The Public Opinion Of McDonalds For many years, McDonalds enjoyed worldwide success built on a few well-known, highly standard conditions. The company with the Golden Arches served a simple menu- hamburgers, French fries, and milkshakes or soft drinks. The food was priced low, its quality was consistent, and it was served speedily from establishments that all looked alike and were extremely clean. However in recent years, McDonalds has seen its growth rate slow down and its dominant market position slip. There are various reasons for this. The main reason is the several allegations made against them by environmentalist and health experts. These allegations are: Destruction Of Rain Forests McDonalds sells beef. Many beef suppliers get their beef from Central and South American countries. These cattle farms are usually placed on rainforest land that had been cut and cleared. The poor soil of the rainforest can only sustain life (grain for the cattle to fed upon) for up to a decade (although the mean is 2 years). The beef suppliers must move their farms every few years and consequently destroy more rainforest. Rarely does the forest re-grow, even if replanted. 70% of the moisture that makes a rainforest a "rain" forest originates from the transpiration of the leaves on the vegetation. Once that vegetation is removed for a few years and...
Firstly, McDonald’s paid attention to the children in every country. They have built “happy land” for them and offered the “happy meals” with innovative toys to them. Since children is one of the biggest consumer groups to McDonald’s, and they have created a place with “happiness” culture to attract the children. It is a successful decision that building a business by focusing on the children since it can encourage the whole family to come to McDonald’s.McDonald’s is not only selling the happy meal to the children, but also selling American culture to them, it is a proper strategy to build the brand loyalty from th...
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.