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Mcdonalds brief history
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Mcdonalds brief history
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Uyen-Vy Nguyen Introduction to Globalization McWorld: The Globalization of Food Industry Empire McDonalds. What had started as a humble family owned drive-through has become a multi-million dollar industry. Everywhere one goes, there are reminders of how amazingly widespread this company has become, whether it be seeing McDonald’s famous golden arches on a billboard or hearing the catchy “I’m Lovin’ It” tune in a commercial. But more than this, McDonalds has become part of our global identity– our McWorld. In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, the company started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html). When, why, and where did McDonalds globalize? In1954, Ray Kroc, a multi-mixer sales rep. came upon the McDonald brother’s restaurant and was inspired to join the business. In 1955, he opened his
"McDonaldization.com - What Is It?" McDonaldization.com - What Is It? Rogue Valley Group, 2009. Web. 15 Mar. 2014. .
McDonald’s, a franchise known world-wide started out as a little burger stand in San Bernardino, California. It was started by brothers Mac and Dick McDonald, and Ray Kroc visited their restaurant in 1954. A year later he founded the McDonald’s Corporation, which was based on the successful burger stand run by the McDonald brothers. Three years after the McDonald’s franchise was founded, it had sold its 100 millionth hamburger. What factors led to McDonalds’ national and international success during the 1970s? McDonalds' national and international success in the 1970s was caused by its menu options, the cleanliness, and its spread around the world.
A lot of people think that Ray Kroc created McDonalds. I will tell you that this is not true; he started out as a milkshake mixer salesman. One day he got a huge order for eight milkshake mixers from a small restaurant in California, he was really curious why they needed so much. He went to investigate and found Dick and Mac McDonald with their small business. According to www.mcdonalds.com they said “Ray Kroc told the McDonalds brothers that they should spread their business all over the U.S., in 19...
Also in 1961, Kroc opened Hamburger University in the basement of a McDonald’s restaurant, in Elk Grove Village, Illinois. By 1963, McDonald’s was selling a million hamburgers a day. The company went public in 1965. In 1967 the opened their first international restaurant in Canada. In 1971, McDonald’s restaurants opened in Europe and Australia.
While peddling about the country he came in contact with the super efficient McDonald's hamburger joint, which was started by Dick and Mac McDonald, who were brothers. He saw this place and optimistically envisioned many more opening up all over the country. He convinced the brothers to let him be their first franchisee. They agreed so in 1954 Ray opened up the first McDonalds franchise. A year later, Ray opened up the second McDonalds franchise in Des Plaines, Illinois. Only four years after the second restaurant's opening the one hundredth McDonalds was opened. In 1961 Ray Kroc bought the rights to the McDonalds franchise for a meager 2.7 million dollars. To pay this massive sum at the time he had to mortgage his house and take out numerous loans that would eventually cost him 14 million to pay back. After he bought the rights to the name and the company he forced Dick and Mac to remove their name from their original restaurant. But he went even further when he opened up a McDonalds restaurant a block down the road trying to put them out of business. Also that same year Hamburger University was opened.
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).
He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
The McDonald brothers' first restaurant, founded in 1937 in a parking lot just east of Pasadena, Calif., didn't serve hamburgers. It had no playground and no Happy Meals. The most popular item on the menu was the hot dog, and most people ate it sitting on an outdoor stool or in their cherished new autos while being served by teenage carhops.
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.
At the time, Ray Kroc was selling multi-mixer machines for milkshakes and McDonald’s had already purchased eight of his machines. Wondering why this restaurant was using eight of his machines, he decided to visit the restaurant and was really taken back by how efficient the restaurant was being operated. Being a businessman himself, Krock eagerly spoke with the McDonald brothers about expanding their operations towards Chicago and the east coast where Kroc was from. Reluctant at first, the brothers eventually agreed to let Kroc handle all operations of franchising and in return Ray Kroc would give the McDonald brothers half of the sales. Kroc had a bigger vision of expanding all over the states, and becoming the number one fast-food chain in America. He wanted to perfect the production side of the operation and offer the same consistency in the food that McDonald 's offers anywhere in the states. In 1955 Kroc opened McDonald’s System, Inc. Now Kroc was able to not only run his own restaurant but also find other franchisees and expand the business even
“McDonald 's is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day” (About McDonald’s 2014).
Overall, McDonalds are able to reach customers all around the globe and they market their products inexpensively. According to Naim (2001, p. 1) it is acknowledged that, “McDonald 's is a global brand, but we run our business in a fundamentally different way that ought to appeal to some critics of globalization. We are a decentralized entrepreneurial network of locally owned stores that is very flexible and adapts very well to local conditions. We offer an opportunity to entrepreneurs to run a local business with local people supplied by a local infrastructure. Each creates a lot of small businesses around