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Mcdonald's summary background and history
Mcdonald's summary background and history
Mcdonald's summary background and history
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The largest of the fast food companies have forever cemented themselves into the American culture and they are fully aware of that fact. Written on a McDonald’s paper tray liner is their statement to this knowledge; “I think about great memories from my past. Road Trips, friends, study breaks and lots of laughs. Anytime nostalgia sets in, I know it’s not too long before I’ll be going to McDonald’s for a Big Mac. Someday in the future, when I’m looking back at today, McDonald’s will still be there.” Since our future only holds visions of more and more fast-food restaurants springing up across the horizon, we need to learn where the best food is being served outside our own kitchen. There are several different chains of fast food restaurants in the Redding area, but which one is the best? During recent interviews with several managers and a crew member from different fast food restaurants in Redding I learned that each one had a little different story about where their restaurant’s food came from and what their experience was working there. Daryl Yeomans, a crew member (the manager didn’t want to speak with me) at a McDonald’s in Redding stated, “all of our lettuce, tomatoes and onions come pre-packaged and pre-sliced. All we do is basically assemble the food.” This way of processing orders has been the McDonald’s way since the 1950’s. As Stacy Perman describes in her book In-N-Out Burger, “each [McDonald’s] Grell 2 order required little more than a quick assembly from a ready-made food kit” (86). According to the McDonald’s website, their meat patties are “frozen instantly, after the meat is ground, to make sure the very best quality and flavor is preserved. It is then transported frozen to our restaurants” (McDonald's). When asked... ... middle of paper ... .... Clearly there is a better choice if you must eat fast food, but for many, eating at In-N-Out is not as practical as eating at the many other fast food restaurant choices we have in this area. One reason is there is only one In-N-Out location in Redding compared to the dozens of McDonald’s and Burger Kings that dot the entire area. Another reason why it can be impractical to eat at InN-Out is because they do not offer happy meals or playgrounds for the children. Some of the biggest reasons that people eat at fast-food restaurants are that it is quick, easy and affordable. In-N-Out caters to the people who eat at their restaurant because their food tastes good and its fresh. Their following is a slightly different part of the population, but there is one thing for sure, when it comes to freshness of ingredients and a grassroots philosophy, In-N-Out Burger is the best.
Quality, price, and the working environment play a big role in the restaurant industry. In-N-Out outweighs Jack in the Box by far. I would encourage anyone to take their business to In-N-Out Burger over any other fast food restaurants. In- N-Out is clearly the better choice. Every customer will enjoy the great customer service and the delicious food.
Company In-n-out is one of the most popular fast food companies on the west coast, with 313 locations in California, Nevada, Utah, Texas, and Oregon. Opened 1948 by Harry and Esther Snyder, its first location located in in Baldwin Park, California became a popular establishment with a simple yet effective menu option. Today, In-n-out keeps the same menu which consists of burgers, fries, and milkshakes. In-n-out mission statement is “Quality you can taste” Their main focus is the quality of the food and keeping it fresh with only the highest quality ingredients.
As you may know In-N-Out’s menu consists of the double-double (two patties with two slices of cheese), the classic cheeseburger and the basic hamburger. As well as many varieties of soft drinks for you to choose from. Don’t forget about their milkshakes made with real ice-cream that come in chocolate, vanilla, and strawberry. Their french fries are made with vegetable oil and are free from cholesterol. In-N-Out also has a not so secretly secret menu such as their protein style burgers which in fact is just a burger except instead of buns they are replaced by hand-leafed lettuce ( In-N-Out.Com). The animal style that was brought in 1961 is a burger with tomatoes, lettuce, pickles, mustard cooked beef patties, grilled onions and some of their spread with a little more extra (In-N-Out.Com). Animal fries are a common favorite to many people which is like the Animal Style Burger just with 2 slices of melted cheese, some grilled onions and the spread topped with it too. Other items such as The Flying Dutchman is just 2 patties and 2 slices of cheese (BadMouth.Com). Back in the early days the hamburgers were 25 cents, the French fries were sold for 15 cents and cold drinks were 10 cents. Today their prices have increased slightly. “In-N-Out that’s what a hamburger is all about.”
“The passive American consumer, sitting down to a meal of pre-prepared or fast food, confronts a platter covered with inert, anonymous substances that have been processed, dyed, breaded, sauced, gravied, ground, pulped, strained, blended, prettified, and sanitized beyond resemblance to any creature that every lived (Berry 9).” This a great example that makes that makes us learn and think about when we eat a fast food product and also what it contains. This should a reason for us to be thinkful of the food products that we consume on a daily basis, and so do our
This essay focuses on the topic of globalization, taking along several other factors with it. Increasingly in the world, it becomes obvious that the globalization is affecting almost all the businesses of the world. Every market in some way or the other is following the principles of globalization. For example, McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product and to achieve this McDonalds follows the concepts of globalization. This essay will discuss anc ethnographic study at McDonalds examining whether it confirms or denies the claims made about globalization.
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
This video provides an overview of product diversification. It explains that there are two types of diversification, which are related diversification and unrelated diversification. In addition, the video informs that diversification often involves merger and acquisition activities. Furthermore, it stresses the importance of keeping diversifications balanced, as in some instances, companies that do not take advantage of diversification, can miss out on some benefits, and/or could experience negative effects. However, on the other hand, the opposite could also occur, because some companies that over-diversify, extend themselves too far and can experience detrimental and disadvantageous effects as well. The key is staying
The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.
The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.
Typically the fast food industry is associated with urban development, franchised operations which become chain restaurants across the globe that offer standardized meals, so that consumers can enjoy their favorite meals anywhere (Borade, G. (2012). Tracy V. Wilson states that McDonald’s was the first fast food restaurant to utilize a speedy assembly-line system to prepare food when the McDonald brothers opened up a redesigned restaurant in 1948, in which other chains followed a couple years after in the 1950’s (Wilson, n.d.). The speedy delivery made McDonald’s the largest fast-food chain restaurant in the world
Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.