In-N-Out Mission Statement

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Company In-n-out is one of the most popular fast food companies on the west coast, with 313 locations in California, Nevada, Utah, Texas, and Oregon. Opened 1948 by Harry and Esther Snyder, its first location located in in Baldwin Park, California became a popular establishment with a simple yet effective menu option.Today, In-n-out keeps the same menu which consists of burgers, fries, and milkshakes. In-n-out mission statement is “Quality you can taste” Their main focus is the quality of the food and keeping it fresh with only the highest quality ingredients. The company is worth approximately $1 billion in the market share value.

Company Resources and Capabilities In-n-out has built a brand with loyal customers with little to …show more content…

Most of the areas served are in California, Nevada, Utah, Texas, and Oregon. In-n-out doesn’t franchise and is a private family owned business. In 1948, Harry Snyder and his wife Esther Snyder founded its first location in Baldwin Park, California. Now, the current owners is Lynsi Snyder, which is Esther and Harry Snyders’ only grandchild. Its main headquarters is in Irvine, California. The average revenue that In-n-out makes is roughly $575,000 million per year. In-n-out mission statement is “Quality you can taste” which is primarily one of the reasons why they don’t want to franchise; they don’t want the quality to go down. In-n-out only has restaurants where their main distribution center is within 300 miles of the store because they don’t allow microwaves or ovens in the restaurant. Their main focus is the quality of the food and keeping it fresh with only the highest quality ingredients. In-n-out keep a very simple menu item which consists of burgers, fries, and milkshakes. In-n-out has a dine in, drive through, and eat in the car option. In-n-out is a Christian company that has bible verses on their cups and burger wraps means they just quietly sit there, awaiting decipherment by those who are moved to do so. Their business model is being able to keep total control over operations and keep growing their loyal customer

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