Young Warm Marketing Strategy

3.0 Marketing Plan
3.1 Mission statement
Young Warm’s mission statement is “leading the word to provide safety. Enduring and warm for customer to enjoy the driving experience”. This statement will guide the company to achieve it objective to provide safety. The company can use safety as a differentiation strategy to gain a competitive advantage.
3.2 Overall strategy adopted
The overall strategy adopted by Young Warm is differentiation to increase sales and make profit by offering unique aspects of the product to consumers. The company has chosen to differentiate in the are a of safety by providing safe vehicles that have components such as crash protection features, laminated wind shields, and safety cells (Vinayaka & Manjunath, 2012, p. 3). For the last seven years, the company has focused on cost leadership but this has not increased the market share drastically.
The company will do this by applying the ANSOFF model by focusing market penetration and developing it merchandise (Meek & Meek, 2012, p. 170). This is because the company has an existing market and an opportunity to gain more consumers given that cars are status commodities. If Young Warm penetrates the market successfully, then it will increase it market share. The company has chosen to

This because it is in a sector where the products are usually similar and competition is high. The tactics of doing this is appealing to consumers on using the safety measure, which is part of the company’s mission and vision. The other strategic plan is raising the prices of newly developed products because this will be the only company providing this products. The tactic is to create a product that is difficult to replicate by rivals so that in case of price wars, Tokyo Warm will not have to reduce their prices or increase their prices higher. This will also involve investing heavily in R&D inn order to come up with a unique