The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe how each one of the four elements of the marketing mix impacts the development of an organization's marketing strategy and tactics.
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(Cogeco, 2006). When modifying systems or methods within a business it is beneficial for the company to have in-house employees who have direct contact with the work to handle the ... ... middle of paper ... ...posite of functional and may be a little more costly then the other organizational break downs. The matrix structure best suits construction projects due to its high level of flexibility and adaptability. Knowing this information will give an organization direction in regards to which structure will best fit them. References: (2006).