Walt Disney Marketing Mix Essay

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The marketing mix definition is about placing the right product or a combination thereof in the place, at the right time, and at the right price. The hardest part is doing this well, as an organization need to know every part of their business plan. There are many type of marketing mix. There are 4Ps, 7Ps and 11Ps.
i. Product
There are 3 main products of Walt Disney. First is its production company which is involved in making movies and cartoons with stellar characters such as Mickey and Minnie mouse, Goofy, Donald duck and others. Walt Disney is also involved in the production of various movies like beauty and the beast, Alladdin, Jungle book and countless others. The Walt Disney production house drives the magic that is Walt Disney as all …show more content…

iii. People
People of Disney are known to be the politest and most persuaded towards their customers. Disney has its own training university for training heir customer representatives and theme park employees. These universities teach the employees about Walt Disney’s cultures and values. In Walt Disney, a single customer is said to be a direct contributor to the bottom-line of the company as a single customer will later bring 10 more customers to Disney with a positive word of mouth. Thus Disney people are well trained, well-mannered and one of the best in the business. iv. Promotions
Promotion of Walt Disney is mainly universal. The parks and movies rarely need a push. In fact, people wait in anticipation for the next Disney movie or for their visits to Disneyland. Promotion is done in an internal manner. For Disneyland, various tours and packages are promoted which make it easier for people to visit Disneyland. Disney’s production like movies are promoted through various media.
Disney has its own channel as well where the movies and products are promoted. Finally merchandising is promoted by having various retail stores, online store and on point of sale such as theme parks and

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