The Marketing Mix
Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making.
The customer is the target of all marketing efforts. There are many possible ways to satisfy the needs of target customers and these variables are organized into the marketing mix or “the 4 P’s” (Product, Price, Place, and Promotion).
• Product: A product is the need-satisfying offering of a firm including physical goods or services
• Price: The price is the amount of money that is charged for “something” of value.
• Place: The place is the making of goods and services available in the right quantities at the right locations.
• Promotion: Promotion is the communicating of information between seller and potential buyer or others.
The Product area is concerned with developing the right “product” for the target market. This may involve a physical good, a service, or a blend of both.
The important thing to remember is that the good and/or service should satisfy some customers’ needs (Perreault, 2002).
Place is concerned with all the decisions involved in getting the “right” product to the target market’s place. A product isn’t much good to a customer if it isn’t available when and where it’s wanted.
The third P (Promotion) is concerned with telling the target market or others in the channel of distribution about the “right” product. Sometimes promotion is focused on acquiring new customers, and sometimes it’s focused on retaining current customers. Promotion includes personal selling, mass selling, and sales promotion (Perreault, 2002).
In addition to developing the right Product, Place, and Promotion, marketing managers must also decide the right Price. Price setting must consider the kind of competition in the target market and the cost of the whole marketing mix (Perreault, 2002). A manager must also try to estimate customer reaction to possible prices. If customers won’t accept the price, all of the planning effort is wasted.
All four Ps are needed in a marketing mix. The four Ps must be productively combined, so that a company develops the best mix for its target market. In other words, each decision must work well with all of the others to make a logical whole.
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Show MoreHer selfishness is evident when Abigail and her friends accuse the innocent people of Salem of witchcraft. She puts the blame on others, so she does not get punished for dancing in the woods. Abigail shows her anger towards John Proctor when she tries to accuse his wife and ultimately gets John killed. Her anger leads her to make the poor decisions of getting John killed, even though he did nothing wrong. She is a coward when she puts the blame on innocent people and runs away before John gets hung. Her craven attitude is the last flaw that ultimately leads her to run away from Salem. Abigail’s flaws eventually bring her to her downfall by the end of the
The absence of a healthy mind also can make a person evil, or do evil acts.Throughout the play, Abigail’s main objective is to replace Elizabeth Proctor and to save herself. She turns to extreme plans to do accomplish this. Convinced that she is doing the right thing, Abigail attempts to call upon the Devil to kill Goody Proctor. This delusion and ignorance to the severity of the situation is evil. Williams does not realize that calling the death upon another is a sinful act of harming one's neighbor. Instead she believes it is for the greater good. In Arthur Miller’s deleted scene, he touches upon Abigail's possible mental issue in another encounter with John Proctor. Displaying both a vulnerable side of Abigail and a violent one was deleted in hopes of stopping the reader to view her as innocent. However her mental state helps give reason to her actions. Abigail grabs and shouts at John, yelling, “Never in this world! I know you John-- you are this moment singing secret hallelujahs that your wife will hang!” (Miller 143). She manipulates her own mind to believe that the arrest of Elizabeth will be good for the two of them. With these thoughts Abigail continues with the evil acts of manipulation. The story sways her goals of killing a woman for her own advantage to killing others in order to save herself. Due to her feelings toward John, she not only schemes a plan to accuse Elizabeth of
Abigail is a defensive girl. She is always defending her reputation and herself to get out of trouble. Abigail was on orphan, her uncle Parris feeds and clothes her. She was also expelled from the house by Goody Proctor, therefore she has little standing in village. After she was caught dancing in the woods, Parris questioned her name and she replied angrily,"Be no blush about my name." Later, when Hale was questioning Abigail about dancing in the woods, Abby defends herself, "I didn't see no Devil", and she points to Tituba, taking herself out of the spotlight and trouble.
Although Abigail came from a harsh background some readers believe that her actions are solely vengeful. To prove such actions often readers point out that Abigail desired to kill Elizabeth from the beginning, “[Betty to Abigail] You drank a charm to kill John Proctor’s wife(Miller 19)! Even though Abigail felt as though Elizabeth was the bane of her existence, she had just cause because from her position, the only man that feels passion for her isn't there and Elizabeth was to blame. Readers must know that at the time of the play Abigail is a mere 17 years and can be easily persuaded into love. Also coming from a background of lost or non existent love it's easy to do anything by all means necessary to regain
Gato-Rivera, B. (2005). A Solution to the Fermi Paradox: The Solar System, Part of a Galactic Hypercivilization? Retrieved from https://arxiv.org/pdf/physics/0512062.pdf.
Ralph Emerson was an american american Transcendentalist poet, philosopher and essayist during the 19th century. In 1822, he took over as director of his brothers school for girls. He was a poet, philosopher, and essayist until 1803-1882. He is also considered the Transcendent movement. He was a great American poet,philosopher, and essayist.
Ralph Waldo Emerson is well known as an American essayist, lecturer, and poet, who led the Transcendentalist movement of the 19th century. Writing controversial, philosophical and religious essays the ones that got him in trouble quite often by getting really harsh critics from some other famous writers of his time. Graduating from Harvard with two published essays while his life in college, he developed a lecturer career for so many years after his graduation.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Because she gets hurt by john proctor, “She faces these, her own crises, by helping to raise and create a witch hunt”(10). Near the end of the play john tries to get Mary Warren to confess about how everything done in the woods and how Abigail is telling all lies. Abigail is confronted with this and she continues to lie. She then makes the court believe that Mary is sending her soul as a bird and is trying to come after her. Being as devious as she is, she gets all of the girls to follow her lead in the lies. “To escape discovery and punishment, Abigail fearfully takes away the attention from discovery of her own mistakes by pointing her finger at others”(10) and that is Exactly what she does throughout the play to try to get her one and only lover john proctor
A beautiful woman has perfect, shiny hair. Her face is inviting and symmetrical. She has sparkling eyes and a dazzling smile. She is in shape and has a great body. This is beauty. Beauty has no concern for what is inside; a woman’s beauty is her body and how she preens and presents herself. Beauty is the first thing that is noticed about a woman and is given a great deal of weight when an opinion of her is formulated. The weight beauty possesses has a lasting effect on how a woman is viewed in society and how she perceives herself.
know beauty in any form”(86). We are so conditioned to see female beauty as what men
The 4 Ps of the marketing mix are: Product, Promotion, Price, and Place. The marketing mix puts the right products, at the right price point, in the right place, at the right time. The following examines how Claire’s Chocolates optimizes its marketing mix (Yoo, Donthu, & Lee, 2000, 195-196).
First of all, the idea of beauty is not only based on a physical appearance of a person or object; beauty comes from the inner self. Natural and real beauty creates from within the heart of individuals. When a real beauty develops, it is expressed as a charming, attractive, and glamorous soul that is hard for one to contain. If a lady is beautiful on the inside, she is also beautiful on the outside because her body is an expression of soul and mind. Inner beauty creates a positive attitude towards oneself, others, and the environment. One real life example about inner beauty is the story of Chantelle Winnie. Chantelle was born with a skin condition vitiligo, which makes her different from other people.
The major components of the 4Ps approach are product, price, place, and promotion. That means that the first step in the marketing plan is a product.
In the 14th century the term Beauty implies "physical attractiveness," and also "goodness, courtesy." The word biaute from Old French, interpretation "beauty, seductiveness, beautiful person," The definition of the Latin word Bellus "pretty,