Jimmy John’s LLC. The company is a a $236M FY15 revenue, $135 Adj. EBITDA (57% margin) fast casual franchised sandwich chain that specializes in delivery and catering. The company is the 3rd largest Sandwich chain in the United States (by unit), and the 4th largest fast casual brand (based on systemwide sales). The company’s stated competitive advantages are its “one-of-a-kind” fast casual concept, that places extreme focus on quality, efficiency, and consistency. The company has systems and procedures for all aspects of operation, enabling them to have an unmatched speed of service. They also claim to be the first dominant sandwich delivery provider, which accounts for a significant portion of system sales (I would like to see numbers on the distribution between in-shop, delivery, …show more content…
Liautaud aka “Jimmy John” remains Chairman of the Board James North is the current CEO and President of the Company (15 years with Company) Process
...erience. Due to low switching costs and many competitors both entering and existing in the market to keep yourself out in front you have to prove to be different. Offering many options to save along with convenience will help Publix keep their market share for many years to come.
...ization with a solid infrastructure. Since 1930 it has consistently expanded and is among the most prosperous supermarkets in the U.S. Through its research, employee programs, technological incorporations, adaptations to consumer preference and psychographics as well as its marketing strategy with respect to competition, Publix has successfully created an environment “where working is a pleasure” and where shopping is a pleasure.” With competition constantly growing, it is essential to keep on top of the global business community and market environment to have a leg up on competition and provide the highest customer value.
They also say on the website that “customers want great products at great value which they can buy easily” which means they need to provide high quality products at affordable prices which will encourages customers to shop with them. As a multinational company, their aim is to priorities their consumers so they will keep shopping with them, this is reflected in their values as they have a lot of information about how they treat customers. This leads me on to another underlying main purpose which is to meet and exceed the customers need. It is important to meet and exceed customers need as it encourages brand loyalty, which mean repeat business and a higher profit; word of mouth advertisement which will endorse new customers to shop there if people they know have had a good experience and good reviews on Google. Also as a public company, there aim is make a
They say “Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-local multinational.