According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015). SWOT Analysis Target According to PESTLE …show more content…
The company has established good relationships with most of its customers which has assisted it to create high level of brand and customer loyalty 8. As compared to its rivals, Target has presented its brand as a middle-class brand which assists in attracting customers that find other stores like Walmart unpleasant 1. Target business is based on big box centers and supercenters, which are not preferred by many shopper who normally like shopping in small convenience store within the neighborhood. 2. Target has not changed its business model to adapt to the modern-day changes in the retail business. Compared to its rivals, Walmart is planning to open more than 200 small stores as compared to just eight small stores within a year. 3. Target has not significantly penetrated the online shopping business as compared to its competitors Walmart and Amazon.com 4. Compared to its rivals Target has not diversified in the retail industry, which makes the company vulnerable to changing shopping patterns and economic downturns. 5. Unlike Walmart which has tapped into other businesses such as retailing fuel, Target has not tapped into businesses such as financial services and fuel filling stations among others Opportunities
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Target, the nation's #2 discount chain, now operates more than 1,500 Target and Super Target stores in 47 states, as well as an online business called Target.com. Target and its larger grocery-carrying stores, Super Target, have carved out a niche by offering more upscale, fashion-forward merchandise than rivals Wal-Mart and Kmart. After years of struggling to turn around its Marshall Fields and Mervyns departments stores divisions, the discounter sold them both in 2004. Target also owns apparel supplier The Associated Merchandising Corp. and issues Target Visa and its proprietary Target Card (www.Answers.com/topic/target-corporation).
According to www.targetcorp.com, Target is an upscale discount retail chain that sells quality products at attractive prices, and prides itself on clean, spacious, and guest-friendly stores. Target is the second largest "general merchandise" retailer (behind Wal-Mart); selling almost anything one would need to complete the "one stop shop", especially with the addition of the SuperTarget stores. The first Target opened in Roseville, Minnesota in 1962. Since then, 1,330 stores located in forty-seven different states, which includes the 141 SuperTarget stores, have opened nationwide. Target also has twenty-two distribution centers located in nineteen states. In addition to the vast number of store locations, Target also has other businesses that include: Target.com, Target Financial Services, Associated Merchandising Corporation, and Target commercial Interiors. Through all the key businesses, Target employs nearly 300,000 people from diverse backgrounds. The current Chairman and CEO of Target is Bob Ulrich.
In other words, it wants to offer lower prices than a competitor like Target in order to drive foot traffic and sales. Wal-Mart has been effective in its quest, but Target has an edge in one area, and it 's an area that has the potential to grow. Target 's secret weapon is its REDcard. For Target customers using the REDcard, Target is actually cheaper than Wal-Mart. This is because Target REDcard members save 5% on most purchases. Plus, Target REDcard members visit the store more often and buy more items. Target is also offering free online shipping for REDcard members, which has led to significant online penetration. Wal-Mart has the edge, but not when you include Target 's
The first Target store was also opened in 1962. It was started under the Dayton Hudson Corporation. As you can see the Target corporation has a decorated past as well. Target now has 1,300 stores in 47 states. The store count itself is still a lot less than Wal-mart. For every one Target store, there is three Wal-Marts. To put together a plan of action we must first research many facets of the Wal-Mart corporation such as: Marketing, Products, and Services provided. From these main areas we will be able to put together a plan for immediate implementation.
As I have outlined in the charts below, there are various similarities and differences between Wal-Mart and Target. Wal-Mart is Target’s primary competitor, and vice versa. Wal-Mart has a strong market presence in its global markets and has a diverse range of products and services that are affordable and available in stock. Target, on the other hand, does not have a strong market presence or efficient product supply; however, Target’s physical environment and innovative products further the brand’s image and value. Unfortunately, Target and Wal-Mart are both e-commerce laggards with major competitors such as Amazon. Target faces complications with their pricing strategies and their product availability, which hinders their strength when competing
The first Target store opened in 1962 in the Minneapolis suburb of Roseville. This company grew and became the largest division of Dayton Hudson Corporation, leading the company being renamed as Target Corporation in August 2000. In early 2013, Target expanded into Canada and now operates in more than hundred locations through its Canadian subsidiaries. To be more precise, Target has 1,797 stores in the United States, 127 stores in Canada and 37 distribution centers in the United States. The company employs more than 361,000 people worldwide.
It was known as the Dayton Dry Products Organization. The primary Target store was opened sixty years after the fact in Roseville. Target is the second biggest markdown retailer in the Assembled States. Its central command is situated on Nicollet Shopping center in Minneapolis. There is an Objective or Super Focus in each state with the exception of Vermont. Target Greatland is a general stock superstore that does not convey a full-line of basic supply items. There are 1,743 stores all through the Assembled States. There are around 351,000 representatives. This year, Target declared they will grow and fabricating organizations in Canada. By 2013, they would like to work up to 150 stores all through Canada. In 2010, Target's income was over $65 billion ("Target,"
Target has three primary retail divisions which consist of Mervyn’s, Marshall Field’s and the Target stores. The Target stores are currently the second ranked discount retailer in America behind Wal-Mart. Target has approximately 1,778 stores located across 47 states. The retailer distinguishes itself from competitors by selling higher end, fashionable products at discounted prices.
Target offers products like household goods and sporting equipment. Target and Wal-Mart are similar in the items that are sold. Target offers products for families for kids of all ages, plus has shopping for adult clothing. Target offers movies, CD's, and DVD's. Target also offers vacuum cleaners, bed and bath supplies, and kitchen supplies. Target is another example of a one stop shop.
Target Corporation, the company like any other large retail company for example, Wal-mart offers an assortment of its general stock and sustenance through its store and advanced diverts in the United States to their clients at a rebate. It 's wide stock stores offers an assortment of food, including perishables, dairy, dry grocery and frozen items while its Super Target stores offer a line of sustenance items similar to customary grocery stores. Datamonitor, (2007). Target offers its services and products they offer into different ways hence there are those being sold at their stores and those that are sold online, for examples. The target stores such as CityTarget and TargetExpress sells edited general stock and nourishment combinations while
1. The Discount Department Store. Target prefers to be called as the latter instead of just department store. Expect more, pay less. With this tagline, the customers expect to purchase more items and pay the least amount possible. Not like other retail industries like its competitor Kmart and Wal-Mart, Target maintains retail value in terms of product offerings. They are known in their designer’s items in clothes, exclusive beauty products, categorized and functional goods, and seasonal offerings. It also sells the greatest number of gift cards among its rival business.
On the Target website, it is stated that their mission is to, ”…fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise” (Target Corp). It has 1,799 stores in the United States alone and has locations in India. In 2014, they made $72.6 Billion. Similar to Wal-Mart, Target sells household essentials, apparel, groceries, pet supplies. health, beauty items, home furnishing, entertainment, and electronics. Both also have their own branded items to sell at a lower price than the commercial brands, and each corporation also has a