Social Media: Two Sides to the Penny

Social media can have a very big impact on reputation of a company. Because we are living in an age of information. We will be easy to get some important information by social media. Every day, people will use social media to work, shopping or have fun. So, if a company want have a successfully marketing, this company must make good use of social media.

So social media can expand international marketing. Also, social media uses different ways to show information, like news, blogs, pictures, websites or videos. Many people should be happy to look when their friends share some interesting videos about new products on their blog. And good companies always know the target group for their products is. If a company knows what is target group is, then the company can find that group easily on social media because there many different kinds of a forum, people who are different ages, different jobs or hobbies.

Social media around the globe have created a new place of communication and interaction among people and organizations. Social media have given plenty of opportunities to the customers and organizations in adapting different aspects in life. Social networks such as Facebook, Tweeter and Instagram have played a significant role in expanding consumers’ online purchases. People use social media to share their information, advice, warning, reviews, experiences, or any sort of information that are interesting to their “connection” or friends. This can have impact on peoples’ behavior in terms of communication and purchasing.

But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.

Due to increased number of users of social media, a big question has been raised to whether social media impacts a positive and negative impact to its users. Social media sites popularity have increased tremendously because they free and easy to sign in; and thus social media bring a lot of benefits to our society (Noor & Hendricks, 2012). The benefits include; Increasing the productivity of people, expansion of social circles and enabling exchange of idea on social media platforms. Secondly social media enable people to communicate with friends from all over the world whom we are separated by geographical barriers and distances. Although the communication is not face-to-face we feel we are inch closer (Lovett, 2011).

What is Social media? Social media is a services of web-based networking sites that allow users to construct a public or semi-public profile within a bounded system, articulate with other users with whom they share a connection, and view their list of connections and those made by others within the system. The nature of these connections may vary from site to site (Herring, 2009) The Early Years The 21 Century was called a century of information Systems. Social media made a huge impact in transforming business and communications. Social media and networking is the fastest way to grow a business entity.

1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I have evaluated what Social Media refers to; the interaction among people in which they create, exchange the share of information through virtual communities. This gives businesses the ability to share news about their products and services offered through Social Media which in turn leaves room for marketing. Social Media Marketing is an alternative to traditional marketing in reference to accessing large groups of potential consumers.

Social media has gotten really popular; nowadays a lot of people have been using social networking websites such as facebook, twitter and other websites. The Internet has grown rapidly, social media has advanced too. The existence of the internet has made our lives convenient and fast. Social media websites have played a vital role in the increase of internet usage and popularity. While the modern day gadgets have made social media more accessible and mobile, people can message or call their loved ones and friends, even if they live far away.

This gives way on the topic of our study, wherein it will be identified how effective is social media on attracting customers and the perceptions of the consumers on Rose & Grace’s social media, specifically its Facebook page. Now that businesses like restaurants are already booming and competitors increase as well which becomes a challenge on maintaining and growing the

It is a controversial point but true never the less that social media brings people together even though it may also do the contrary. People from all over the world have become connected via facebook many have furthered their relationships to lifelong friendships and partnerships. Businesses have grown through social media, by showcasing products to a multitude of people and a market can sell beyond its geographic position (Albarran 86). Industries such as music and fashion have thrived off of social media, being able to showcase their talent to fans all over the world. Brands have grown so big all because of social media, creating a buzz for a particular brand makes it known because people get to want to know what is this and what are they doing, why do they keep popping on social networks.