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Heineken Beer: Sells Fantasy Bar

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Have you ever thought about how many commercials you watch a day that have an impact on you mentally and you aren’t even aware of it? Many commercials use humor to make you remember their product while others may use fear. The point of many advertisements is to make people wish to purchase their product. Companies use fear and humor so that their product and commercials will stay in your brain. In today’s world, going to bars and drinking is a popular thing to do. Many people associate bars with hanging out with a lot of friends and having a good time. The 2011 Heineken’s “The Switch” Commercial persuades the audience to believe that happiness, confidence, and a bright life begins with drinking Heineken beer. In this ad, three men, wearing tuxedos, walk into what looks to be like is going to be another boring, lifeless, and grimy bar. The few people that were in the bar were slouched over and looked very spiritless. There is a man playing the piano who looks very bored, and suddenly he is replaced with a new, more enthusiastic band. When the men walk in the bar, everything is dark gray and dull along with music that is very low and boring in the background. After the men order their drinks, a round of Heineken, the bar starts to switch into a bar only someone could dream of with lively music and what transforms into a high scale bar. Instantly, after the man orders the drinks, the beer tap is a glowing green color whereas before it was a dreary gray and Heineken was the only type of beer on tap. The bartender changes into a superb white tuxedo as he is filling the beer order and as the lifeless bar transforms a band and a lot of people start to enter the bar. The guests are wearing nice, upscale clothes with a lot of color, beg... ... middle of paper ... ...mmercial would appeal to more Americans and Amy lovers to drink Heineken. Although Heineken beer cannot enhance anyone’s life that substantially, the 2011 Heineken’s “The Switch” Commercial persuades the audience to believe that happiness, confidence, and a bright life begins with drinking Heineken beer. The advertisement is constantly trying to grab attention to the intended target audience, a younger generation all the way to people in their forties or fifties. People watch many commercials a day that have an impact on you mentally and you aren’t even aware of it. Many advertisements use fear, drama, and humor to make consumers want the product. Heineken’s commercial sells their product as the perfect beer, in the perfect bar. The commercial turns the bar from lifeless to legendary and depicts that Heineken beer can do the same to the targeted audiences lives.
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