Skyy Vodka Advertising Analysis
analytical Essay
704 words
How and why is a social group represented in a particular way?
The advertisements for vodka that the Skyy Vodka company comes out with is filled with sexual tenacity, that draws in both men and women who come across their advertisement. Skyy Vodka is a company who consistently produces and evoke very sexual advertisements. The company’s advertisements repeatedly contains a slim, young, and beautiful females who wear provocative clothing, and in many occasions the women in the advertisement usually has a sexual dominance over the male counterpart. The single underlying reason why Skyy Vodka’s advertisements has proven to be very successful is their use of sex by the way they represent their females. The company do not hold back the appeal to sex and they commonly promote the sexual benefits of drinking Skyy Vodka. The use of sex is used everywhere and we have undoubtedly seen it work from ads in magazines and movies to commercials and merchandise, the fact of the matter is that sex is a great and powerful way to market an item or idea. While the advertisement for Skyy Vodka titled “The Antagonist” seen in People magazine’s May 7, 2007 issue adheres to the usual standards of Skyy ads, it has an underlying theme of white, male supremacy and the female threat to that power. Skyy Vodka has become an object that exemplifies sex to young adult males and creates a sense of confidence as the advertisement suggests that consuming their vodka will result into woman being attracted to them.
The advertisement is set in an apartment overlooking some metropolitan city, while a young woman, stands over a hidden man sitting in a 60s style chair with only the forearms and legs showing. The man in the chair holds a martini while the woman holds a...
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...hich makes the advertisement successful.
Though at first glance, the woman is depicted as the inferior while she caters to the man, and is also quite devalued as a person as she is wearing revealing clothing, there appears to be an underlying competition between the man and woman in the advertisement, this is emphasized by the colors and symbols. The woman uses sex and alcohol to weaken the man, in attempt to gain some dominance in the man’s world. However, from the advertisment’s title, it is seen that the actions of the female are “antagonistic.” The woman is criticized for her techniques at achieving power yet the male is not criticized for objectifying women or using them to fulfill sexual fantasies. While an advertisement for Skyy Vodka, this ad presents the world of a successful, white male and warns him against the young seductress, desperate for power.
In this essay, the author
- Analyzes how skyy vodka's advertisements are filled with sexual tenacity that draws in both men and women who come across them.
- Analyzes how the colours used by the vodka company for their advertisement exemplify theme of sex and authority.
- Analyzes how the underlying competition between the man and woman in the advertisement is emphasized by the colors and symbols.
- Analyzes how skyy vodka's advertisements are filled with sexual tenacity that draws in both men and women who come across them.
- Analyzes how the colours used by the vodka company for their advertisement exemplify theme of sex and authority.
- Analyzes how the underlying competition between the man and woman in the advertisement is emphasized by the colors and symbols.
- Analyzes how the advertisement is set in an apartment overlooking some metropolitan city, where a young woman, stands over the mysterious unseen character in the 60s style chair with only the forearms and legs showing.
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- Analyzes how the symbol of icon katy perry signifies the concept of feminine sexuality and beauty.
- Analyzes how the ad decoded suggests the ideology of freedom, justice, and prosperity that women have fought for and entitled to.
- Defines intertextuality as the practice of intentionally drawing from and referring to other texts or deducing one text in the light of the other associated text.
- Analyzes how semiotics describes how the katy perry advertisement of the ‘killer queen’ perfume generated meaning.
1456 wordsRead More - The Effect of Advertising on Women's Body Imageanalytical essayTo sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
In this essay, the author
- Explains that advertising is always about appearance, information, and what really satisfies people. they argue that such advertisements can have harmful effects on women's gender identity.
- Explains gender identity as an individual's psychological sex. many advertisements portray women as body parts or in a submissive stature to extra use subliminal meaning as reinforcement for male domination.
- Argues that consumerism paradoxically offers women the opportunity to act in consuming goods and images while framing these actions in terms which deny any specificity of female identity.
- Explains that advertising is always about appearance, information, and what really satisfies people. they argue that such advertisements can have harmful effects on women's gender identity.
- Explains gender identity as an individual's psychological sex. many advertisements portray women as body parts or in a submissive stature to extra use subliminal meaning as reinforcement for male domination.
- Argues that consumerism paradoxically offers women the opportunity to act in consuming goods and images while framing these actions in terms which deny any specificity of female identity.
- Explains that there is another media issue with diet pills advertisements including: nutrition bars and drinks.
- Explains that advertising depicts women in a stereotypical way which hinders to development of society. television plays an important role in the cultivation of beliefs, so the images that are portrayed can be controlled.
- Argues that sex sells and generally advertising uses sexual references that make women never fell the femaleness and used for profit purposes.
- Argues that widespread overt depictions of women as sex objects can be expected to have an impact on general beliefs and attitudes.
- Opines that advertising can shape women's gender identity in the right way by encouraging women to keep healthy, hairy or spotty.
- Explains that women are exposed to a lot of advertising resources such as magazines, newspapers, and some are healthier and have self-acceptance due to the good—looking they have.
- Argues that advertising is shaping women's gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality.
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