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How businesses promote themselves with social media
How businesses promote themselves with social media
How businesses promote themselves with social media
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Recommended: How businesses promote themselves with social media
1. Create business page on social media to promote ads and allow patients to leave reviews.
2. Create a business web page to enhance our brand by stating our history and/or mission.
3. Network with local business to promote our business and build relationships.
4. Produce a TV commercial to show our office and promote our mission.
5. Invest in a billboard to promote our office using a call to action.
6. Contact the local newspaper to submit an ad.
7. Hire a branding company to redesign our brand to attract new patients.
8. Purchase a google search feature to appear at the top of search results for people searching for health clinics.
9. Hire a professional photographer to take professional photos of our office and our staff to add them to the social media
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Establish uniforms for the staff with our embroidered logo to enhance our brand.
15. Send out snail mail to the surrounding residential communities within a 10 mile radius from our office to attract new patients.
16. Incorporate within our office birthday card mailings for the patients within their birthday month to personalize the patient relationship.
17. Enhance the technology in our office to improve our business processes which include the electronic patient records, process of verifying benefits, and the database with the office’s information.
18. Research other offices that provide the same core services as UCCC does to compare their strengths. We can use this information to identify areas of improvement.
19. Once we have a logo design and we have identified our brand, post it in employee areas for them to know our brand to create an understanding of who they are representing.
20. Hire a professional landscaping company to maintain the exterior of our office and enhance our curb appeal.
21. Partner with a foundation to host fundraising events and allow other business to participate expand our network.
22. Sponsor local festivals and local sporting events to reach large audiences to advertise our
With 17 existing hospitals and ____ physician practices, the Greater New Orleans Region of Louisiana is not a practical choice for Kaiser Permanente expansion. The four parishes: Plaquemines, Jefferson, St. Bernard, and Orleans would not make for a successful business venture. This report examines how the Kaiser Permanente Brand and Strategy Division assessed the region and determined the region could not realize and expand the mission and vision for Kaiser Permanente…..
In addition to this business plan, we must also address the financial issues plaguing this organization. To illustrate some of these issues lets look at some of the trends here at OCB and within our Industry: For example, OCB’s clinic operations profitability in 1990 was 60%, and now in 1996 our profitability is only 37%, which is down 23 percentage points! We can blame some of this on rising costs of overhead, consumables, etc, however this is happening as the industry as a whole is growing 5% annually, and as our customer base, largely senior citizens, population is growing at almost 1% as year. We should be capitalizing on these industry trends, however, as you all know, not all the trends work in our favor. For example, our lifeblood, the Insurance company’s managed care organizations, and government healthcare reimbursement programs shows a downward trend of allowable payments for our services (DRGs) For example in 1995 the DRG price of ...
Henry Ford Hospital (2016) is also affiliated with Wayne State University Medical School. The hospital is recognized for clinical excellence and innovation in several fields including: cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics and sports medicine, organ transplants, and treatment for prostate, breast and lung cancers (Henry, 2016). Marketing is a key aspect of any organization. Marketing is defined as the activities and processes for creating, communicating, delivering, and exchanging offerings for clients, customers, partners, and society as a whole (Rooney, 2009). Specifically, Henry Ford Hospital is a nonprofit organization. Non-profit marketing is defined as a management process of exchanges undertaken by NPOs, and aimed at generating a social benefit to a more or less wider group of society (Garcia & Gonzalez, 2013). Current challenges in marketing that the hospital has will be discussed, as well as how segmentation and target marketing are applied at Henry Ford Hospital. Lastly, how the organization’s services are positioned to meet the demands of the target market will be
Honor Health is a hospital and physician provider system located in phoenix Arizona. Honor health is relatively new hospital chain, more specifically it is the result of a merger of Scottsdale hospital and the John C. Lincoln Health Network (Alltucker, 2013). Honor Health’s mission statement is relatively short, comprising only a single sentence. Their mission and vision statements are, “To improve the health and well-being of those we serve” and, “To be the partner of choice as we transform healthcare for our communities” (Honor Health, 2015). While their vision and mission statements impart a direction and goal for their organization, the vagueness of both statements may cause problems in guiding targeted strategic initiatives. This essay
The Community South Medical Center, a large urban profit-based health center, is equipped to deal with many comprehensive health care issues. Although the medical center has an excellent reputation, analysis has shown that they are now lacking in shortage of clinical staff, non-interfacing technologies, outdated infrastructures, abatement of JCAHO conformity, and fluctuation in demographics. In addition, many of the local high paying businesses have left the area. This could be due to competitive issues or since the demographics changed, they no longer had the consumer advantage for the services that they offered.
Develop and disseminate case studies illustrating the business value of safety and health and publicize their results.
...e business community perceives you. Improve your image and increase your company’s public awareness and your networking by aligning yourself with a nonprofit as well. Have key staff serve as volunteers on the board of directors for one or more worthy causes.
There are several types of branding strategies that companies use when branding an item or service: multiproduct, multibrand, reseller, co-branding, and mixed. The scenario in this assignment, presents a proposition by the Vietnam government to the Stanford Medical Center. This would include a co-branding arrangement in which Stanford would manage the facility and send several of its clinicians to guide and instruct the Saigon facility doctors and nursing staff. The purpose of this paper is to 1) discuss the various types of branding strategies, 2) present risks to be considered in accepting the arrangement, 3) discuss the benefits of co-branding and whether or not the arrangement outweighs the risks associated with today’s
One possible way to add value to CAH is to have it set up so that there can be remote consultation in specialized fields (Pott and Holtz, 2014). The patients are looking for specialized care in different areas and if we cannot offer that particular practice there is an enormous likelihood that we are going to lose that patient to another hospital. To accommodate these patients, the hospital can partner with other hospitals that specialize in different areas where CAH is lacking. Another chief complaint of the consumers is that they are constantly showing up on the wrong day for their appointments. If we implement electronic health records, this would help with some of the complaints that pertains to missing appointments. The electronic health records will add value because the patients will have the option of getting their appointment reminders online through their email. Appointment reminders will keep down the number of people who are coming in on days that are not their appointment days. Along with that, it will allow for us to be able better to offer a continuum of care between other physician practices and
Buy the Physical Therapy specialists email address from us and see how it affects your business revenue and
In this unit, we will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.
In late 2004, Johns Hopkins Medicine propelled an advertising operation to enhancement the Johns Hopkins Medicine profile and campaign for charitable funds to build two new advanced patient care facilities. This was a new experience for Johns Hopkins Medicine, which had not aggressively promoted its brand, publicly, so far. However, with a number of academic institutions resorting to regular marketing methods to promote themselves, the Johns Hopkins Medicine management felt that their brand and its USP had not been fully exploited. Also, being an academic hospital, Johns Hopkins Medicine had to rely on donors for developmental activity and hence building a strong brand was crucial. Johns Hopkins Medicine wondered how best its brand could be
Health promotion is the process of improving health status of a person and prevention of disease by enabling the person to take control of their health. It is not just the absence of disease (Maben, & Clark, 1995). Health promotion is commonly used term in health care world, and in current society the promotion of health has greater significance, especially with the rise in consumerism. Health promotion is a vital concept for nursing, symbolizing notions that nursing is related today. Nurses are being urged to take a health promotion role, and are deemed by others as an ideal role for them. It is therefore crucial that nurses cognize the meaning of health promotion and also what is expected from them by undertaking this
One of the ways for any business to grow is through advertisement. BillCutterz.com experienced that boast from the ABC interview. Therefore, the company need to incorporate advertisement as a part of their marketing strategy. Additionally, they should expand their target group form individuals to different corporations.
Health Promotion and Health Maintenance in Adolescence Adolescence subdivides into the early, middle, and late periods; this is to differentiate a 13-year old from an 18-year old, as these two age groups vary in growth and development. Therefore, the nurse must take in account the variations in response to therapy along with symptoms of illness expected during adolescence. For the purpose of this assignment, the discussion shall involve only the adolescence period. There is a direct relation to health promotion topics and health encounters where the nurse can educate the adolescent.