People use this to connect with others they know and to keep updated on the most recent events in their community. The social media accounts are treated like a social hub to stay connected. The reason social media can be seen as a virtual community is because the constant communication between people everyday. Instagram and Snapchat are programmed to suggest people to befriend based on your own friends. This creates a network of users and the cycle goes on creating greater social media networks.
Social media management software is used by marketing, and communications departments to increase brand awareness and engage online communities. The following features are the must have for a Social Media Marketing Tool: • Channel management: The tool must have the capabilities to manage multiple social media accounts. • Social media content marketing calendar: The tool must allow to schedule your social media content in advance • Publish social media posts: Schedule tweets, Facebook posts etc. Automate and schedule social media posts using social media publishing
Using social media can allow organizations to reach more customers or even target specific consumers. According to Larry Kim, Social Media Marketing “is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals” (pp 2). Social Media can be used for effectively creating website traffic, creating customer awareness, creating brand identity, and even communicating and interacting with customers. Website traffic is directly in relation to conversion, which is the percentage of customers who visit your store or website, compared to the customers who make a purchase. Raising customer awareness also boosts sales due to the creation or interest of new customers.
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.
But, a company should use social media for marketing because people use Internet to check many different social media platform every day. There have many different kind of people in the world, social media can make more and more people see the information about the company and social media can make customers and companies have good communication. Right now, social media is become more and more important because people get information from Internet. The world will become a global village because of the existence of social media, and social media can make customers feel more comfortable about information exchange. In the future, social media will integrate into human life have a mix-up at reception.
Taylor Abramson Social Media Platforms Social media is the technology that connects people—whether it’s to share content or just to chat. Social media marketing is the way organizations use technology to build relationships, drive repeat business, and attract new customers through friends sharing with friends. A company uses social networks to allow the public to make their opinion and ideas heard. This way each participant contributes to the success of the marketing department, as information is spread and readily available for anyone to view. For this interaction to take place, social media use must be considered in any business plan, appropriate online platforms must be chosen, and the functions of these platforms must be utilized efficiently.
1. Social media marketing and brand attachment and/or engagement Chi (2011) defines social media marketing as a “connection between brands and consumers, [while] offering a personal channel and currency for user centered networking and social interaction.” The tools and approaches for communicating with customers have changed greatly with the emergence of social media; therefore, businesses must learn how to use social media in a way that is consistent with their business plan (Mangold and Faulds 2009) the win-win of consumer brand relationship is that consumer derive satisfaction through greater attachment to brands and hat firms that better understand and respond to customer needs to generate mor brand loyalty and profitability. To achieve
With Ads Manager, businesses can manage their ads and check their performance. Business can also get specific about who they would like to reach with their Facebook Ads. Here’s how they can create targeted ads for the people who’ll love their businesses. Location Reach your customers in the areas they live or where they do business with you. Target ads by country, state, zip code, or even the area around your business.
For instance, social network, social photo and video sharing, social news and even social bookmarking. Again, let us understand more in depth on each of the categories of social media websites. Let’s begin with social network, it consist of our utmost popular networking site which is the Facebook, Twitter, Wechat, Myspace and etc. It is known to a place where we can add friends we know and as well knowing new friends not only from our own society but also from other societies. Social photo and video sharing such as Instagram and YouTube is where we post up and share videos or pictures online in which users can comment on them.
ADNAN NISAR ID: H00200069 Tutorial group: 3 SOCIAL MEDIA (INVESTIGATION) Social media is a relatively recent phenomenon. The beauty of social media is in its versatility. For example, I use my Facebook account to connect with people both continents away, and my classmates, to keep up with the latest news to read a few jokes, and just keep up with what all my friends are doing. Social networks have been constructed as the means of meetings in order to build online communities of people with similar interests and activities, which could be more convenient for exchanging messages, following the latest trends, participating in many activities. Social networks can also cause addiction.