Green Supply Chain from Factory to Consumer

In this definition, if we add “Green” in it, it refers to Green Supply Chain Management, which means “Green Procurement + Green Manufacturing + Green distribution + Reverse Logistics”. 1 WHAT IS GREEN SUPPLY CHAIN MANAGEMENT? In this century green Supply Chain Management is used to eliminate or reduce waste i.e. Energy, Emission, Chemical /hazardous, solid wastes along supply chain. Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency.

The contents of this article is about how to minimize manufacturing’s environmental impact. Nowadays, they are many company that already involved in green initiatives. In order to continuous improvement, they have to reduce the environmental impact. There are some options to make manufacturing operations more green or getting green, such as taking a class, hiring a consultant or reading about well-known and successful companies. One company should set their goals and target so that they can see and check their track improvements.

The consumer will tend to only purchase environmentally-friendly or energy saving products. These include products that are made from natural ingredients, products that don’t cause pollution or products made from recycled materials. The rising trend of green marketing has a great impact on the STP process. This rising trend in green marketing will also result in reduced segment of potential consumers; it is reduced only to consumers who have adopted green or environmentally friendly values. • How Does Green Marketing Affect Segmentation The rising trend of green marketing has a great impact on the STP process.

They are controlled by the same authorities but with an additional agenda toward taking care of the Earth's environment / habitats / resources. For banking professionals green banking involves the tenets of sustainability, ethical lending, conservation and energy efficiency. There are many differences compared with normal banking, Green Banks give more weight to environmental factors, their aim is to provide good environmental and social business practice, they check all the factors before lending a loan, whether the project is environmental friendly and has any implications in the future, you will awarded a loan only when you follow all the environmental safety standards. Green banking can benefit the environment either by reducing the carbon footprint of consumers or banks. Either a bank or a consumer can conserve paper and benefit the environment.

In the midst of a global ecological crisis, architects and designers are relentlessly pursing design strategies that manage to mitigate the toxic byproducts of our consumption habits, while maximizing our use of sustainable energy sources. Meeting these challenges means more deeply integrating green technologies like wind and solar power, natural climate controls and space age materials into the building processes (Macher). Another reason that green... ... middle of paper ... ...een behavior on the part of occupants is as important, if not more important for certain aspects. As a generation, individuals need to be more aware of green energy and how to save more energy and money by living green. As a society individuals need to make green energy laws at the same time improve the economy.

While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long way to go if we want to go green. Green marketing is defined as a trend in business where companies create an image of themselves as an environmentally friendly organization in order to gain favor with environmentally conscious customers (Rottkamp 1). First started in the 1980s, green marketing emerged as a strategy to endorse products that were said to be good for the environment. It began with the creation of Corporate Social Responsibility (CSR) Reports to examine the habits of companies so that it could be determined who was conducting business in a more environmentally-friendly way (McClendon 1).

With the development of the science and technology, more and more people are going for healthy and green products. According to this situation, there are many companies claim their products are “green”. However, there are thousands of so-called “green” products, but not all of them live up to their claims, a considerable part of products not only damage the human’s body, but also pollute the environment. People called these companies “greenwashing”. Greenwashing refers to the practice of deceiving consumers into believing that a company is practicing environmentally friendly policies and procedures.

GOING GREEN BY RECYCLING Have you ever wanted to help the environment but you just didn’t know how? If you have, there are several easy ways that you can go green and still help the environment. What does it mean to “go green?” It means to make choices that reduce, minimize, or even attempt to reverse the negative impact of our actions on earth and its resources. Also, to find ways to preclude human actions that contribute to the extinction of rare plants, and animals. Going Green also means to recycle and find innovative ways to release the most common e-waste such as computers, televisions, telephones, VCRs, stereos, copiers, and fax machines.

Is it green marketing positively gives impact to their life? 1.www.empower-yourself-with-color-psychology. 2.http://greenbusinessowner.com/five-common-green-marketing-challenges-and-how-to-overcome-them/ This page is to share awareness how important green marketing as part of people life and what challenges that should know by the marketers. 3. Green Paper Bag is use to replace the plastic bag.

In addition to having extra costs involved for the production of green product, there are evidences that show a significant reduction of financial risk by pursuing the green approach (Mefford, 2011). The following research carried out by Mefford, concluded that companies, which were practicing corporate social responsibilities, lead to increase competitiveness, profitability and valuation of the firm. Further, it also established that with the implementation of green supply chain and pro... ... middle of paper ... ...ntify their recycling policy concerning the factors like transportation, reprocessing, remanufacturing etc. A similar approach towards implementing GSCM has been carried out by the company called Proctor & Gamble Co. (P&G). To obtain the cycle of green supply chain P&G had to work with its collaborators and suppliers (Waters, 2013).