People want to support companies with a conscious. According to the Salem Press Encyclopedia, the definition of green marketing is “The touting of the environmental benefits of a product, service, or company to bolster its image and encourage sales” (Jenkins and Kähler). With this in mind, corporations did some research and discovered that not only can green marketing help facilitate a positive brand identity, but it can also help reduce costs in the long run (Jenkins and Kähler). This new socially responsible idea seemed genius at the start, but now the trend has hit a wall. This hiatus is a result of lack of customer information about the actual effects of “green” products, confusion and overload in the marketplace regarding vague and un-standardized labels, and the failure of companies to clearly illustrate the added value of their “green” products or services.
“The term ‘green jobs’ encompasses a number of fields, ranging from jobs that increase energy efficiency and reduce waste, to those that protect biological diversity and decrease dependency on polluting technologies” (Griswold). Green jobs cover a wide range of categories, which means that they can be used to improve many aspects of day-to-day life. The overall objective of creating green jobs is to bring a fundamental change to the thought process of consumers and producers on conservation problems (Griswold). If a substitute for energy and its management is not found, society will be run into the ground both environmentally and economically. This is detrimental to the economic survival of the United States.
(2013). CapStar Commercial Realty-Retail, Office, Industrial, Business. Going Green the Effects of Going Green on the Economy. http://capstarco.com/going-green-the-effects-on-the-economy. Morse, A., (2014).
"According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising." Owing to the globalization, most enterprises standardize the marketing strategies around the world, so as to benefit from large-scale economics, including production, logistics, marketing, management and so on. Hence, these enterprises are greatly influenced by green marketing. For those enterprises that do not catch up the green marketing strategy, they would be gradually be excluded or eliminated.
[Last Accessed 6 March 2014]. Vivid Creative (2009). Benefts of Green Roofs. [ONLINE] Available at: http://www.thegreenroofcentre.co.uk/green_roofs/benifits_of_green_roofs. [Last Accessed 6 March 2014].
How Green Advertisement Works: When creating environmentally centered marketing campaigns, strategies are similar to new product evaluations. Target markets and consumer priorities are much different among those who are concerned with the environment and those who are not. In order to motivate consumers to care about the environment, businesses use the affective approach and showcase beautiful environments and use breathtaking images to create emotional connections between a product and the environment. Another approach is to educate consumers using statistics to tap into the cognitive sensibilities to convince the public that a product makes a difference. The effectiveness of both strategies depends on the product advertised, history of the brand and appropriateness of the medium.
Green Supply Chain Management has played an important role to achieve profit and market share by minimizing company environmental risks and impacts, while increasing their ecological efficiency. A study has shown that green supply chain management can be divided into ... ... middle of paper ... ...e of water and provide awareness about green friendly environment to general public. 10 CONCLUSION: It is conclude that Green supply chain is a new concept, need awareness and become popular in organization. Due to government pressures and make image in consumer’s mind company follow green SCM process, giving them green products and prove themselves a social responsible citizen. Though there are some difficulties to setup green supply chain process in organization and sometimes sales become decrease but it is a long term relationship which is profitable for organization as well as environment too.