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Google’s Vision
Google’s vision statement is “to provide access to the world’s information in one click.” The company’s nature of business imbibes the vision statement. For example, Google’s most popular product is its search engine service. This product enables people to easily access information from around the world.
Google’s Mission Statement
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
Google’s mission statement is parallel to the company’s vision statement. The mission statement
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They are based on fact that “Leaders are born, not made”. Leadership Structure in Google
The corporate culture of Google is same as other organizations except for a few unique leadership positions like Chief Culture Officer and Chief Internet Evangelist. Rest all remains the same, where the information passes from higher management to the lower – level employees of various departments. Despite the standard corporate organizational structure, Google has developed a corporate culture based on giving employees way to develop new ideas without excessive oversight.
The 70/20/10 rule:
The Google employee follow the 70/20/10 rule where they devote 70% of the day to whichever project has been assigned to them by the managers, 20% of the day to new projects or ideas related to their core projects and 10% to new ideas which they want to pursue irrespective of what they might be. Because of this rule many of Google’s new products and services have been successful as programmers, salesperson and even executives are given enough space to be creative. Google’s CEO, Sundar Pichai explained his leadership style at Google when he visited IIT-Kharagpur
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They also went against their own conventional tendency towards importance of technology expertise and ranked this the least important trait among the 8.
Google’s approach towards their employees is also obvious in CEO Sundar Pichai’s leadership style of ‘Letting others succeed’, by empowering people at all levels of the organization and trusting them to doing the right thing. He said,
“As a leader, your job is to make those people successful. It’s less about trying to be successful (yourself), and more about making sure you have good people and your work is to remove that barrier, removing roadblocks for them so that they can be successful in what they do”.
The fact that Google took the time and effort to determine the leadership qualities that are most important in their culture shows their level of dedication towards leader-follower relations. They tackled this problem in their own way – by analysing their own data and drawing their own
“Leadership is a process in which many can engage, not a position that only a few can hold.
Communication: Unlike other organizational cultures where communication most of the times is a one way traffic, in Google, communication is always multi-lateral directions. Employees can communicate with every one with the work involved and even with the top management to present their findings.
The most effective leaders know better than to try to be someone they are not. They should always be searching for opportunities to reinvest in their strengths. Leaders need to stay true to who they are and make sure they have the right people around them. The book says those who surround themselves with similar personalities are at a disadvantage to those who are secure enough to be surrounded by people who strengths will compliment theirs.
As a whole, Warren Bennis defined the values and achievement plan for becoming the most successful leader one can be. He highlighted the link between self knowledge and business. A leader is not just “doing a job” or “running a company,” but it’s finding one’s personal vision. Bennis tries to do as much as he possibly he can to shatter this myth. Today, more people are starting to learn what leadership exactly means and what is expected of a leader. It might be evident that in the future competition will be harder
Google leadership continues to communicate vision and by having an open source mentality, leadership could change tomorrow and the company vision would continue almost unabated. Brandon (2009) states “ I'm not saying Brin and Page are unessential to the company vision, but it seems to have been instilled so effectively that they could step aside and Google as we know it would not change that significantly.”
There have been countless books, lectures, and and trainings, and retreats constructed around the idea of cultivating leadership in an individual. However, cultivating individuals’ ability to follow great leadership has received far less attention. Who are these people leading if each person within an organization is being trained to be a leader? The word follower has negative connotations, evoking the images of a weak, uncreative, milquetoast personality. However, Jimmy Collins, in his book, “Creative Followership: In the Shadow of Greatness”, suggests that the ability to be led brings as much creativity, consciousness, and indeed leadership to an organization or team as the leader himself. Great followership is a reflection of great leadership. In this, the follower is just as important as the leader in the relationship. Many great leaders have asserted that a leader with even a modicum of understanding of what drives their subordinates can take their organization to previously undreamt-of heights in creativity and productivity. Collins does not disabuse us of this notion, he does however add that the follower is indispensable agent in this interplay between leader and follower.
“Leadership, very simple, is about two things 1) truth and trust 2) ceaselessly seeking the former, relentlessly building the latter “
“In order to be a good leader, there are two things to remember. Lead from the Front and always set the Example. From these two leadership principles, everything else will fall into place.”
Although there are many outstanding, albeit necessary qualities of a good leader, it is the leader’s beliefs in which greatness is given its first breath, fostered by action, and spread throughout the institution. A great leader believes in encouraging, not destroying; in setting the precedence instead of yielding to prominence ; in collaboration, not division; in giving, not taking; and in having high standards and volunteering to be the first of many to be held to them. A great leader does not take advantage of the people being lead, but instead, creates an advantage for the people by giving them the opportunities to lead. Only when people take ownership of an institution will passion be cultivated, action be taken, and greatness be achieved.
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
To be a successful manager, attitude, and ability are equally important ingredients. A leader inspires others to a greatness- a boss dominates his subordinates and makes them feel small. " This is a quote from Li Ka-Shing. It is about being the type of person, to motivate people, while still keeping them within their boundaries. All these wise quotes that Li Ka-Shing has said in the past, even if he might not realize, they all are examples of things that he himself,
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
To exercise effective leadership, the individual must meet certain parameters, which if they are carried out successfully all of them will ensure a long life to the organization. The relationship with partners should be based on trust. Do not just give employees a list of tasks, encourage their views so that their skills might be enhanced for advancement. In addition, it makes them more committed to the work and is reflected in the quality of the product and/or service performed (Ussahawanitchakit, 2011).
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.