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How social media impacts beauty standards
How social media impacts beauty standards
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L’oreal Paris is one of the most successful beauty brands in the U.S. They have many different types of products that women use on a daily basis. In the world we live in today women are constantly battling with what type of hair color they can use without damaging their hair. Most women fear that the hair color they may apply will not end up looking the same way as it is displayed. However, with the L’oreal Paris brunette females ages 18-35, will be able to achieve that caramel golden shade that celebrity Eva Longoria obtains. Most believe in applying color to their hair for a change or to simply try a new fashionable look. As the ad states ,“Turn on the light in your brunette.” the actress addresses that with using the product she has achieved the golden caramel gold most brunettes wish they had. Young adults may want to try different hairstyles to see what fits best, while older women might want to add a bit more style or shine to their hair. Most brunettes might want to try the brunette illuminator because of the golden color it exposes. While analyzing the ad most can understand that this product is full of shades of light brown emphasizing the gold colors. When looking at the advertisement the reader can see that the two main focuses are Eva Longoria the celebrity advertising and the display of …show more content…
In many ways this benefits the customer so that they don’t have to constantly make salon visits to achieve the golden color. As many know L’oreal Paris is cheaper than a visit to the salon but still provides the same if not better results than actually visiting a salon. Like mentioned before, this product has a lot of benefits that come with buying it. L’oreal Paris is a product that has been around for many years. Previously, Eva Longoria and other famous celebrities have promoted L’oreal Paris. As fans continue to watch these commercials, women tend to get persuaded and buy the
Visual advertisements are straight and to the point for some people. People do not take into account the visual messaging going on throughout the ad. It takes companies a considerable amount of time to create advertisements that are somewhat appealing to the human eye. By adding bright colors and large letters the ad will grab anyone’s attention. In fact, people will be able to see it and read it from a distance better. To show that there are many of small details in a visual advertisement, look at the Old Spice Matterhorn shower gel advertisement.
Magazines are made to publish ads. The ads are designed to catch a reader’s attention. A few years ago, Allure magazine published an ad regarding a Burt’s Bees product, GUD Red Ruby Groovy nourishing shampoo and conditioner. The ad features a shower for its setting and uses the color red as a pop of color. The color red reflects back to the GUD Red Ruby Groovy nourishing shampoo and conditioner. Sparkling bubbles are drifting around the famous, Carly Rae Jepsen, who is fully dressed in a bright red outfit singing in the shower. Underneath Jepsen, the featured text reads, “Finally, a scent as fabulous as your shower voice.” There is also a paragraph beneath that that briefly describes the product. To the right of the text, the product is pictured. To the left of the text the brand GUD from Burt’s Bees is featured. Since the Red Ruby Groovy nourishing shampoo and conditioner is featured in Allure, it is generated to draw in the audience of women. Allure focuses on the importance of health and beauty and readers are
The new Maybelline mascara product is zoomed in and shown boldly in front of a black background. The colors on the mascara tube are visually appealing, but not too obnoxious. This advertisement also shows model Gigi Hadid wearing bold, dramatic eye makeup with lifted lashes created by their new product, Falsies Push Up Drama mascara. Gigi Hadid’s complexion is smooth, flawless and appealing to the eyes. Furthermore, by using a bold and beautiful look on a well-known model, Maybelline is increasing the interest of their product within the female community which makes this advertisement highly effective. It is effective because women will want to purchase this item so that they too will feel powerful and beautiful in the new bold look. Maybelline’s overall appearance and detail within the advertisement were highly constructed and ended with a highly successful and visually appealing advertisement for their new product.
The close up look of the woman help you see the beauty in the model and how the mascara makes it appealing to the world who is watching. The advertisement is about the female appearance and how it will attract the women’s attention. Many of the ads shows different shades and dramatizes its long lasting effect of the product being used. Maybelline has a mascara called Illegal mascara, its length make’s the eyes look longer that it looks illegal
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.
This advertisement is appealing to woman interested in buying perfume. Even if the buyer is not interested in perfume this ad makes you think that you need this particular perfume. The ad is very convincing and very well displayed. The company producing this advertisement has successfully caused the viewer or consumer to think twice when they see this ad and want to buy the product. This is what makes for a good magazine advertisement.
Belle Couleur¡¦s recognition of the constraints of the distribution channel and ability to respond to it would be another major strength. The main constraint in the distribution system would be the limited retail shelf space available to the numerous competing brands. The recent increased preference of retailers as the main choice of distribution for the several competing hair colorant brands has resulted in limited shelf space. So in order to accommodate the limited shelf space, Belle Couleur will introduce only fifteen shades of hair color in the Netherlands as opposed to twenty in France.
...rket to use their product in order to achieve their definition of beauty through the use of its advertisement design, the selection of word choice, and audience achieves the goal of promoting sexual appeal. The product’s claim to promote their Moroccan My Shine Shampoo and Conditioner product message of providing shine-looking hair is not convincing in their advertisement. The overall message is overlook that the product will boost a women’s attractiveness. The shiny silky looking hair does not reflect on having irresistible naturally hair, but is being convinced that beauty will enhance their own sexual appearance. With that said, the stereotypical representation of beauty on woman in our society is when they can make themselves look like a sex object. These women are expected to change themselves into looking more attractive in order to represent being beautiful.
Her favorite color is pink. As a child, she spent days playing with dolls and kitchen sets, and in her adolescence she perfected the art of makeup. Today, she is a mother of two and wife to an adoring husband. Upon first glance, this girl seems to be the epitome of the female gender role. However, a look behind her feminine surface reveals a strong and independent woman. Her stiletto heels may be pink, but in them she walks with pride, her head held high, and her warm, wide smile radiating confidence. Though she considers her part-time job as a mother to be her greatest achievement, she has also found success in her career as an entrepreneur. This woman is no specific person, but rather a representation of many modern American women who balance
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
Their latest advertised product “Live Unlimited Gloss” hair colour was featured on the back page of Heat magazine issue 533. Heat is the UK’s leading women’s celebrity weekly costing £1.65 and a target audience of young celebrity conscious women. The target audience for Live Unlimited Gloss hair colour is young women aged 18-25 who want to make a statement with their hair colour and fashions, on a low budget.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
The man has a devilish smirk that shows he is content with his partner’s long hair. Additionally, the ad wants the audience to believe the product will attract men and help women get into a loving relationship. The ad glorifies the idea of women having long, wavy hair and shows that men prefer women with long hair. Garnier advertises that the product will give consumers “stronger hair” which creates a “stronger you”.
Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie...
Every woman has a right to look beautiful and confident about her looks. While natural beauty is an important factor, makeup products can cater the rest of the worries. Beauty and cosmetics brands launch products by keeping in mind the requirements and needs of woman of today. In the horde of multiple makeup brands in the market, it is sometimes hard to choose the right product of the right brand. If you