Analysis

The hair company Herbal Essences perceives beauty to be sexually striking to the eyes. Their advertisement that was found in InTouch Magazine is selling Moroccan My Shine shampoo and conditioner product that will enhance more shine and silkiness in a women’s hair. The enhancement of the shine will provide women to have this sensual seductiveness about them self. To convince these consumers that this product is true to its claim, they use the beautiful pop singer Nicole Scherzinger as the model to illustrate her hair and how the product achieves to create this sexual shine. The overall advertisement creates this theme that if women were to use their product they will empower on this desirable affect to other people. Herbal Essences definition of beauty as being sexually attractive use design, use of celebrity, word choice, and audience to show that women need to have silky shine hair.
First off, the design of the advertisement creates an alluring atmosphere. When first looking at the advertisement, the model captures’ the consumers attention first rather than the product because the model’s headshot takes up the entire page. The model has natural looking makeup on and shows off her bare skin. She also has curly voluminous hair and the lighting illuminates this glow and beautiful shine on the model’s hair. The model portrays to be perceived as this sexual icon in the advertisement because she achieves to create a seductive look with her overall appearance. Next the background of the advertisement is dark and has minimum lighting. The tone of the mood of the background creates this seductive atmosphere in the whole design. The mood and the attractiveness of the model signal this sexuality in the advertisement, which appeals to woman....

... middle of paper ...

...rket to use their product in order to achieve their definition of beauty through the use of its advertisement design, the selection of word choice, and audience achieves the goal of promoting sexual appeal. The product’s claim to promote their Moroccan My Shine Shampoo and Conditioner product message of providing shine-looking hair is not convincing in their advertisement. The overall message is overlook that the product will boost a women’s attractiveness. The shiny silky looking hair does not reflect on having irresistible naturally hair, but is being convinced that beauty will enhance their own sexual appearance. With that said, the stereotypical representation of beauty on woman in our society is when they can make themselves look like a sex object. These women are expected to change themselves into looking more attractive in order to represent being beautiful.