One thing about Cosmetology is that it’s not only to beautify, but also to make people feel good about themselves as a person. It’s important to make sure that especially as a person to feel confident about one’s features and body. In society, make up is portrayed in a way that makes women feel good about themselves, but it’s beyond a womens appearance . Cosmetologists are professionals that give feedback in all different categories such as makeup, nails, hair makeovers
They help endorse the products which establishes credibility. Ellen DeGeneres, Katy Perry, Sofia Vergara and Queen Latifah come from different cultures/backgrounds which causes fan bases to open doors to a broader audience. The advertisements also portray how make up and beauty have changed from the 1960’s to the year 2018. You don’t have to be fancy and rich to buy make up now because there are multiple brands that are cheaper from the next. Since woman are the main ones that wear makeup and also be in the commercials, the credibility relates to
Beyonce is one of the best fashionable female musicians of our day. Beyonce Knowles has been making fashion news since she exploded onto the music scene. Starting from tinny Minx nails to blown up hair, Beyonce’s fashion, style and beauty looks is attractive and audacious. Beyonce has huge taste in fashion and it has indeed influenced every aspect of her image and personality. Her fashion and style focus on displaying her figure and not a lot of skin.
“For women, beauty has been institutionalized to the point where an entire industry devoted to beauty has been created. Beauty is tied not only to appearance but also to mental health and physical well being (Brand, 1999). This beauty ideal is an overall “look” that incorporates one’s physical features as well as a variety of products or services as clothing and cosmetics (Englis et al., 1994). Striving to meet the cultural ideal is a key selling message used by many types of advertisers involved in selling beauty – oriented products (Jacobson & Mazur, 1995).” (Gender and Advertising). Hence, the advertisers easily lure the female viewers to their products and engage them to the process of trying to attain ideal beauty.
The biggest market of M.A.C is United Kingdom, Brazil, India, South Africa and Middle East. The brand positioning of M.A.C believes to be for all ages, all races, all sexes and as a brand it stands for cosmopolitan, innovative, irreverent, original which has created a trendy attribute. (Marketing, 2007) M.A.C uses varied ways of expanding the brand by creating a marketing strategy to promote makeup for artists, fashion, movies and theatre. Endorsement through word of mouth is engendered b... ... middle of paper ... ...ress online queries (M.A.C, 2014). As an idea the company can emphasize luxury by having personal service customization.
One industry that has its toughest critics is advertisements. Victoria’s Secret is a nationwide brand that is known for its sexy, slim, beautiful women promoting their lingerie line. Does anyone ever closely look at the details of the models in the commercials? Victoria Secret is very good at slow motion movement, seductive looks, and camera shots at every model. Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products.
Firstly, the famous models are regarded as intelligence, beauty and spiritual symbols in society, for example, Uma Thurman and Isabella Rosselini. They contributed much in developing and promoting the elegant and professional image of Lancôme's products. Moreover, the unique symbol, Lancôme Fragrance Rose, help to establish a unique and easy to be remembered image of Lancôme. Furthermore, Lancome setup an institute to provide the customers with comprehensive services such as body, skin treatment, massages and lessons in order to enhance its professional image. Weakness Lack of experience in youngster cosmetics market Despite the rich experience of producing cosmetics products for adult, Lancôme is a new entrant in youngster cosmetics market.
Each part proceeds to give detailed professional advice on these topics. Also by understanding the broad range of potential readers, this periodical includes less inappropriately intimate articles like some other fashion/beauty magazines do. By providing factual information that is also interesting, Glamour makes it easy to find the answers to every quintessential question one might have about being a woman, and in doing so, empowers them with the knowledge needed to enhance their lives A visible enhancement Glamour can provide deals with physical appearance. Beauty is a very important part of womanhood. Many people weight their self-esteem solely on this alone, and although this may be unhealthy, it is a common occurrence in today’s society.
Top 10 Lipstick Brands In Delhi And India 2016 A woman should be both classy and fabulous. Make-up is no less than an art and hence today makeup is taken as a profession. Celebrities have their personal make-up staff and they are tagged as make-up artists. Lipstick is one thing that when chosen correctly creates magic. We want it all when it comes to beauty products for the lips: color, shine, quality, and an affordable price.
However, I could buy a similar dress from Forever21 and feel glamorous, but less likely would I feel like a woman with a look of wealth and power. Therefore, I would most likely go for a juicy couture product and feel like a real woman. This Advertisement is a successful one because it addresses its target audience clearly as the message gets through to them. The ad is very effective as they make the model appear to be so perfect, that woman too want to look that way. The colors used are so attractive that it captures the attention of the audience.