False Perception Of Alcohol Advertising

The media often works by advertising a false perception of a topic. Companies use this sense of false perception to help sell their products. For consumers, this means not always getting the whole story of the product. Businesses often neglect to talk about the bad that could come from the product, they over exaggerate the greatness of the item, and they use elements in their advertisements that are counteractive to their message. Companies do whatever they can to sell their products regardless of if the ‘whole story’ is being told. Businesses may seem like they are out to make their customer’s lives better, but the message is different than the reality when the whole truth is seen. Alcohol advertisements have a hidden message; they do not care about their customers only about the bottom dollar of their company. Businesses often don’t care about their customers; they are only in the ‘game’ for the money. They neglect to tell their buyers the whole story of their product. In many alcohol commercials, alcohol is shown to be enjoyable and to provide entertainment. Alcohol companies try to lure viewers in by trying to make it seem like there is no downside to their products. They try to make their product seem innocent without also showing the negative effects

Researchers have found that even though the alcohol industry has its own set of rules for advertising and states that “prohibits any advert that links drinking with a change in mood or sexual and social success,” many subjects in a study agreed that this ‘rule’ was not used in alcoholic advertisement like the industry stated that it did (Stark, 2008). These companies want to make their customers feel like they are at the top, even if they are nowhere near. They display false perceptions that sends harmful messages to their viewers even if it don’t seem like they