1.1.1 Viral Marketing
Viral marketing is also known as buzz, blog and electronic word of mouth marketing. It increases brand awareness through internet. It uses internet as a platform for promotional messages of a product for the purpose of achieving product sales by viral process. It can take place in different forms like games, videos, messages and etc. It also includes a publisher, advertiser, advertising agencies and a server like other advertising medium. It is a very huge business and it is rising quickly every year.
For viral marketing or viral advertising we take three things under concerned, which are mentioned below:
• Message is what you want to convey or say in words and it should be interesting, sufficient, useful and informative. It can be in the form or videos, text or etc.
• Messenger carries message in any form. It can be a sales person, social hubs or market mavens.
• Environment is very important because small changes in environment can change everything, which can have a huge impact on the results. Timing should always be accurate while passing the message because it can be a big issue in viral marketing.
To meet right viral marketing or advertising objective we need to give the right message to the right messenger in the right environment.
Viral marketing involves:
• Internet search engines
• Blogs
• Television
• Radio
• Mobile devices
• Social media networks
• Websites and etc
Viral marketing can be defined as the unpaid distribution and communication of advertising content through internet. Viral message can be generated by markets itself for promotion of a product or it can also be generated by a consumer itself. It can also be delivered by word of mouth, which is one of the most important sources of i...
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...r but companies also interact with consumers. They keep them updated about the product or brand. They also share video clips or some content with consumers for advertising and then consumers share them with their friends and family. Twitter, Face book, LinkedIn, Instagram, You Tube and etc allow companies and consumers to share their viral messages in any form like text, video clips and etc.
Marketing through social media websites is increasing day by day but still some people have negative attitude towards it due to various factors. Attitudes toward social media advertising can vary from person to person due to numerous factors. A number of factors change consumers’ attitude, which can be negative or positive. Negative attitudes of consumers avoid social media advertisements and positive attitudes of consumers are into social media marketing in any form or way.
Similar to news in its widespread marketing, publicity is another method in which people’s minds are reprogrammed, this time by the merchandisers. Publicity attempts to ingrain concepts and transmit political and commercial messages into the consumer’s minds, in an endeavor to make them buy specific goods. They do this by constantly exposing the people to the products through their repeated displayal on various mediums. Billboards and posters can be found on most highways, and in nearly all cities around the world. Consequently they push ideas at the consumer any time he/she travels on foot, by car, or even uses the public transport systems.
Viral marketing is essential for Post-it to increase brand awareness. Furthermore, viral marketing can be the result of the “Go ahead” campaign where people showed creative ways to use Post-it notes. However, Post-it should not aim at creating at the fastest viral videos, since all of the fasters viral videos come from music artists (Statista,
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Video marketing is the use of videos to market or promote a brand, service or product. A video is a more vivid, lively and memorable presentation of the marketing message, which results in enhanced search engine ranking, more conversions and click through rates, and better sales. Depending on their marketing plans and goals, companies can use live event videos, customer testimonials, explainer videos, how-to videos, entertainment (viral) videos and corporate training videos, among others, to pass their brand messages more persuasively, briefly and effectively. Today, online video marketing has become popular because it is cheaper to implement and the videos can be distributed on channels like YouTube with amazing ease.
to the message, make sure the individual is credible and word of mouth is the most
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
Work and business relay strongly on the usage of internet. Sending and receiving mails, shopping online and advertising have change the way of business. In “Why the Internet is Important in Business,” Chris Blank (n.d) argues that every big and small businesses know the significance of creating a website and social media pages for the company. According to Blank (n.d) having a social media page or a website will increase the publicity of the business. For example, Old Spice is an old company and it needed to boost its sales; to do that they made crazy and funny advertising and posted them in YouTube and Twitter. After 7 month the company sales increased by 107 percent. Company sales increased tragically because YouTube is the wide media website and YouTubers like crazy and funny videos; with this, the view counts reached millions views per video, which led to increase the sales of Old Spice products. Relaying on the internet is now a major factor for a success of a company.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
In general, one can say that influencer marketing is a form of mass word of mouth marketing which opens a whole new concept of successful marketing. Usually influencers are popular and very well connected on social media platforms, although high popularity and connectedness do not assure that a person has noteworthy influence and vice-versa, however these qualities are indispensable for influencer. (Jaakonmäki, Müller, & vom Brocke,
In the information age, we have to send, receive, and process huge numbers of messages every day. But effective communication is...
Without Traditional media, "there might be no material reverberation in the social-media space" (1) , which would force marketers to use alternative methods to cause social buzz. Most of these "social-only" strategies are "unexpectedly expensive" or "very low probability" (1)...
Communication is now instantaneous. Electronic communication has come a long way in the past century. It started with person to person communication via the telegraph, eventually evolving with devices like the telephone. Communication became quicker and the ability to mass communicate became available to a select few. In recent years further development of the internet has made it possible for an individual or a business to mass communicate on its own. Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern business, but necessary.
...but not the least, social marketing can help to spread information to increase visibility. All businesses aim to increase their audience. Social marketing has now taken over as the online version of word of mouth. Harnessing it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
As a growing phenomenon Word of Mouth has evolved as one of the most influential source of marketing. Word of mouth can simply be defined as any business action that earns a customer recommendation, it’s what companies use to gain a sense of interest by a consumer that cause them to experience and share. Word of mouth builds brands, increases sales, and builds conversations both consumer to consumer and consumer to brand. It is believed that the power of Word of mouth would only increase in the coming years as people become more interconnected through social media. Word of mouth relies fundamentally on people trusting you, as a medium of Word of Mouth, it’s basically about real people and when real people trust you and they love what you do, they are going to tell their friends.