Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
So what is Internet Advertising? Internet Advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine o... ... middle of paper ... ... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business. There is both good and dark side of Internet advertising, including for social networking sites.
As the medium changes, so does the format and presentation of the advertising world, even though to this day radio, print and television advertisements still remain ubiquitous. Nowadays technology has engendered online and Internet advertisements such as: YouTube video ads, e-mail spam, and banner ads. Technology has advanced so far that now more content is directed personally towards each individual viewer/user. This is most likely seen through the social media medium, particularly the mass media platform Instagram. Instagram provides any brand, company, or celebrity with the ability to post pictures or short videos about their products or endorsements, and their supports can specific view their content among other organizations that they prefer.
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
Viral Marketing may also be referred to as Viral Advertising or Marketing Buzz. It may be defined as a marketing method that allows the users to use various websites to share or advertise their marketing message to the consumers around the world, which indeed helps in creating an exponential growth of their marketing business. Consumers usually prefer the most popular social media network like YouTube or Facebook due to their fame. Viral Advertising may be done using different methods like text messages, blogs, images, video clips, eBooks etc. The ultimate aim of the marketers is to create viral messages that seem attractive to individuals with high social networking potential (SNP).
In these different channels message can take different forms like video, email, Image, Game … etc. Basically the message should be created in such a way that appeal to the people with high Social Networking Potential (SNP). These people will then share the message through their communication network. So the message will spread virally in the network in a pyramid manner. Marketing professors Andreas Kaplan and Michael Haenlein suggests three criteria for a successful viral marketing campaign.
This type of marketing enables clients or customers to gain trust that the product or service they buy will be as described. Depending on your niche, your video can become viral which can lead to high traffic conversion rates drastically. Some of the site that is commonly used for video marketing is YouTube, Vimeo, Daily Motion and MetaCafe. Article Marketing is another great source to get referral traffic for online marketing. Article Marketing entails one to submit articles about his or her website, products and or services to article directories.
So social media can expand international marketing. Also, social media uses different ways to show information, like news, blogs, pictures, websites or videos. Many people should be happy to look when their friends share some interesting videos about new products on their blog. And good companies always know the target group for their products is. If a company knows what is target group is, then the company can find that group easily on social media because there many different kinds of a forum, people who are different ages, different jobs or hobbies.
There are various strategy use by the internet marketing such as Search Engine Optimization, Pay Per click, Affiliate Marketing, Content marketing, E-mail marketing, Viral Marketing, etc. Internet advertising can be defined as association of information and sale or products and services at one place. Although, internet provides lot of advantages then also one need to take much precaution while choosing e-market and companies must take safeguard of approaching the target audiences. They have shown the changing face of marketing and advertising in today’s scenario with more focuses on internet marketing and its
“Social Media is participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission. Normally accompanied with a voting process to make media items become popular” (Evans, 2012).Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of Internet.