1.1 Who we are.
We are a startup company originated in Hamburg. The company, “uniqcase” has been found in 2014 by the two CEO`s and founder Michael Stein and Lukas Bartscherer. The two partners came up with the idea of creating a phone case that would charge your phone, look amazing and be the best protection available.
We developed that idea because our friends and ourselves always had the same problem, empty batteries and broken phones. Furthermore, we all agreed that having a case that looks like one would put a huge rock around the phone is not appealing to anyone.
Nevertheless, we needed to find external investors to fund our research concerning the stability of the case. Our goal was to create a case that would absorb the impact of
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Having that in mind one needs to adapt the strategy to those attributes.
Uniqcase wants to use influencer marketing as their main marketing strategy.
Nowadays consumers are looking at personalities rather than at companies. Meaning that people are more likely to be influenced by other people then by companies. This is going to be the card we will play.
Influencer marketing is very similar to word of mouth marketing which is one of the most powerful marketing concepts. (Richardson, 2017)
For instance, one would prefer to go to a restaurant a friend recommended compared to a restaurant one saw an advertising about. (84% of people rely on recommendations from friends and family). (Richardson, 2017)
In general, one can say that influencer marketing is a form of mass word of mouth marketing which opens a whole new concept of successful marketing. Usually influencers are popular and very well connected on social media platforms, although high popularity and connectedness do not assure that a person has noteworthy influence and vice-versa, however these qualities are indispensable for influencer. (Jaakonmäki, Müller, & vom Brocke,
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On Instagram, we will lay our focus on micro influencer. Influencer with a follower range from 5000 to 15000. Micro influencer are less expensive therefore we will be able to use many different influencer. Additionally, micro influencer are more credible and trusted by their followers since they have not been active as paid influencer. Furthermore, we will give our product to many YouTube product tester. On YouTube, there are a lot of YouTuber who focus on giving reviews. We are going to use those influencers to test our product, to show people how insanely sturdy our cases
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
Consumers are recognizing the threat to their control and in the same way in the past have come up with ingenious ways to protect themselves they will continue to stand up for their rights that will ultimately affect company policies.
Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially and campaigns work when a message is spread exponentially and it results in a desired outcome for a brand (Stokes, R., 2010). Viral marketing uses the internet to disclose and spread the company’s products or services. It harnesses the electronic connectivity of individuals to ensure marketing messages are referred from one person to another (Stokes, R., 2010). There are two types of viral marketing. Organic viral campaigns spread with no input from the company who wants to advertise. The message or product/ service being sold by the merchant are passed around in a viral nature without any intention from the marketer (Stokes, R., 2010). In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet. Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010). To go viral, sellers or services provider have to define the aims of the campaign. Sellers or service providers have to decide if the company wants brand awareness, drive traffic or make sure customers avail of the products or services. Secondly, the company should plan the message it wants to go viral. The message has to be unique and easily noticeable by consumers. Third, the message you want to convey must be passed on to others efficiently. The company has to provide incentives for sharing. The greatest ince...
During different time era 's different methods of communications has developed and changed the day
If you ever thought about influencers ' social media success, you 've probably noticed a number of factors that are involved in the influencers popularity. There are certain common things which take their personal brands to the next level such as a huge number of followers, a dedicated audience, and the regular re-sharing of their content.
"The Evolution of Cell Phone Design Between 1983-2009." Webdesigner Depot RSS. N.p., n.d. Web. 23 Oct. 2013.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Mr. Alan Wilson is a business professor for the University of Strathclyde. The author is an expert because of his education and experience. Wilson summarizes the book The Business of Influence, explaining the importance of all employees taking responsibility in the use of social media and how employees are all influencers. This article will help the paper explain how all employees are influential.
While researchers can determine consumer behavior quite easily, it is almost impossible to get accurate and reliable data on why people buy what they do. How in the world can we figure out why consumers make the decisions in purchases they make, when we can only predict motives? Well, everything tends to be linked to a psychological trait that can help define the behavior of consumers.
One of the most effective ways to promote a brand of a product or service is through endorsement. Marketers use endorsers to promote their brand as it is reachable to many and the level of influence of the people to be the brand’s customers is much likely to be high.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach