Social media has make the world become a global village. In the global village, everyone can search many different information on the Internet. “Social media marketing is an influential marketing method” (Chang, 2014). Many different countries people will see the information, if company put the information in the social media. Communication was a very big problem because different countries have different language, but the company can use social media send the different kind of language information to different countries.
Being able to reach those outside of your reach with a click of a button has changed the face of business to date. The Social media platforms such as Facebook, Instagram, Twitter and LinkedIn, etc., offer opportunities to build relationships whether professional or personal. Marketing is the activity; a set of instructions, and the process for creating communication, delivery, and exchanging offerings that have value to their customers and clients. The right marketing strategies allow for businesses to grow their brand. The underlying rule is to ensure consumers always get what they want and to always meet the supply of their needs to keep them coming back for more.
Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic.
Companies have started provided that their consumers with networking platforms, and have occupied them during blogs and other social media tools. Social media is seen by Marketers today as a great opportunity to boost market share figures. Marketers are only too happy to view the social web as a new set of channels through which to market their goods or services. Social
Nowadays, trends change so quickly and to be successful in business you need be one step ahead of your competitors. You always need to find out the ways that attracts others towards your company. Social networking can help a business in tremendous ways like sales, marketing or recruiting (Miss Mahone, 2011). Social networking is a very powerful tool for the businesses to increase sales and attract more customers. According to the traditional ways of marketing,
Let’s be honest, in an ever rapidly changing society where technology is more accessible and more commonplace, marketing has become very versatile and efficient from major companies to small businesses capitalizing on the social media craze. Keeping up with trends is no exception when it comes to the marketing industry to promote and generate business for products such as movies and shows on Netflix to services provided by a small tax consultant firm trying to make a name for itself. The focus of this paper is to illustrate the different areas of marketing related to social media in today’s society in hopes of stressing the importance of how marketers conduct business with current technology and how it helps consumer interests. Aspects covered
Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
Impact of Social Media to Businesses in Future Social media will allow the business to learn and move with changes in customers’ tastes and preferences. This is because the global market today is concentrated by new innovations of a different kind of products and services. This will enable the business to move with the latest trends in the market hence they will not lose their customers to their competitors. Creativity and aggressiveness are required by most business in order to survive in the competitive global market. This is because most businesses are investing a lot of resources in developing new products and services in order to move with the latest trends in the global market.
Over these many years, both small and big business have begun to harness the compelling power of social media networks to talk about their business brand, engage customers, generate more leads and even ramp up product sales. But there are few mandatory rules that business owners should comply to if they really want to avoid going from social star to woeful person. Importance of social collaboration Success in today 's era of social media is increasingly tied to more collaborative, modern business approaches – such as open sourcing, crowd sourcing, social sourcing and word of mouth marketing – social media platform that exude characteristics of 'connectivity ' more than 'management '. It 's in every organization 's best interest to build the social networking channels of fans and followers who can help each other to avoid the sentiments and achieve their full
 Thus in today’s digital age social media marketing is the new way of reaching out to the new customers in order to create brand awareness and a brand recall to the existing customers too. Thus it is an interactive medium where customers also participate and are the content creators. Thus social media marketing is being used by all types of industries ie B2C & B2B. (“The Infrastructure of Social Media”)